Spectrum is hiring: Marketing Manager, Digital Creative - Business in Stamford

Marketing Manager, Digital Creative - Business Join to apply for the Marketing Manager, Digital Creative - Business role at Spectrum The Manager, Digital Creative Marketing – Business drives demand generation strategies across small, medium and large business segments. This role will oversee digital marketing initiatives focused on account-based marketing (ABM), audience building, brand awareness, and lifecycle enablement—leveraging technology, connectivity, and internet/mobile solutions to accelerate business growth. Major Duties And Responsibilities Develop and execute digital demand generation strategies tailored to small, medium, and large businesses. Implement ABM initiatives, leveraging data-driven insights to engage key decision-makers. Refine audience segmentation strategies to target high-value accounts with personalized content and experiences. Drive brand awareness and engagement through integrated digital campaigns, ensuring messaging consistency and impact. Required Qualifications Knowledge of technology, connectivity, internet, and mobile industries Proven success in executing data-driven digital marketing campaigns that drive lead generation and revenue growth Expertise in SEO, content marketing, webinars, case studies, lead nurturing, targeted ads, and social media marketing Experience with marketing automation tools, CRM platforms, and analytics tools Required Education Bachelor’s Degree in Graphic Design, Marketing, Business, or related discipline and/or equivalent experience Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans. #J-18808-Ljbffr