Marketing Manager, Digital Creative - Business Job at Spectrum in Stamford

Marketing Manager, Digital Creative - Business

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The Manager, Digital Creative Marketing – Business drives demand generation strategies across small, medium and large business segments. This role will oversee digital marketing initiatives focused on account-based marketing (ABM), audience building, brand awareness, and lifecycle enablement—leveraging technology, connectivity, and internet/mobile solutions to accelerate business growth.

Major Duties And Responsibilities

• Develop and execute digital demand generation strategies tailored to small, medium, and large businesses.
• Implement ABM initiatives, leveraging data-driven insights to engage key decision-makers.
• Refine audience segmentation strategies to target high-value accounts with personalized content and experiences.
• Drive brand awareness and engagement through integrated digital campaigns, ensuring messaging consistency and impact.

Required Qualifications

• Knowledge of technology, connectivity, internet, and mobile industries
• Proven success in executing data-driven digital marketing campaigns that drive lead generation and revenue growth
• Expertise in SEO, content marketing, webinars, case studies, lead nurturing, targeted ads, and social media marketing
• Experience with marketing automation tools, CRM platforms, and analytics tools

Required Education

Bachelor’s Degree in Graphic Design, Marketing, Business, or related discipline and/or equivalent experience

Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans.