Creative Strategist Job at Critical Mass in New York

Join to apply for the Creative Strategist role at Critical Mass About Artbot Artbot is a next-generation content orchestration platform that helps brands deliver high-performing, personalized creative at scale. We combine the craft of creative and performance strategy, with cutting-edge AI and automation to streamline the content supply chain and boost marketing effectiveness. Our platform enables dynamic creative optimization (DCO) across all digital channels, tailoring relevant creative to audiences and optimizing creative performance in real time. This delivers measurable business outcomes, while unlocking greater efficiency through intelligent automation. At its core, Artbot is a product - but it’s our people that bring it to life, by working closely with clients to unlock the full potential of data-driven, dynamic content. By combining technology with deep expertise, we don’t just deliver assets, we deliver results. We are part of the Omnicom Group, sitting under OPMG (Omnicom Precision Marketing Group) and a product of Critical Mass. About The Role Artbot is at the intersection of media, creative and ad tech, and nowhere is this better personified than through a strategist. The Strategy team is a pivotal part of Artbot, that helps set the tone and drive the growth of our core DCO product offering. Your primary role will be the creation and implementation of dynamic creative strategies, as well as completing regular creative data analysis projects to measure the success of our campaigns. You will be required to maintain relationships with a variety of stakeholders (including clients, media agencies & creative agencies), throughout the end-to-end DCO campaign process. An Artbot strategist is expected to have a strong sense of curiosity and willingness to explore new ideas and approaches. This is to ensure Artbot’s strategies & technologies continue to stay market-leading in the ever-evolving digital space. You Will Develop and execute dynamic creative strategies aligned to client objectives and KPIs Deliver best-in-class work by balancing data-driven insights with creative excellence Partner with internal teams to integrate personalization tactics (dynamic-feed ad serving, HTML5) Serve as a trusted point of contact for clients, internal teams, and agency partners Drive clear communication and collaboration across the campaign lifecycle Define measurement frameworks, track performance, and turn insights into optimization recommendations Ensure creative outputs meet high standards for visual quality, effectiveness, and brand alignment; provide constructive feedback to creative teams Stay current on programmatic, social, and emerging platforms; share trends and identify innovation opportunities Contribute to a strong Strategy team culture—share knowledge, support peers, and approach challenges with a proactive, positive mindset You Have 3+ years of experience in a relevant digital media or creative strategy role Solid understanding of the digital media landscape, including media planning, buying, and activation principles across programmatic and/or social platforms Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines High attention to detail, particularly regarding creative aesthetics and large data sets Ability to think strategically and apply analytical rigor to deliver against client KPIs Confidence in managing and nurturing stakeholder relationships with clear, effective communication Proficiency with Microsoft Excel and PowerPoint; able to pull insights, craft a narrative from data, and present recommendations persuasively Confident, diligent, and eager to develop expertise and grow in the role Nice-to-have Experience with social ads manager platforms (eg, Meta Ads Manager, TikTok Ads, LinkedIn Ads) Familiarity with dynamic-feed ad serving, HTML5 capabilities, and creative production processes Previous experience working on DCO campaigns or other personalization-driven advertising solutions What We Offer Global maternity and parental leave Competitive benefits packages Vacation, compassionate leave, sick days, and flex days Access to online services for families and new parents Diversity and Inclusion Board with 12 affinity groups Internal learning and development programs Enterprise-wide employee discounts Critical Mass is an equal opportunity employer. We will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. Salary Range: $70,000—$85,000 USD #J-18808-Ljbffr