Build-A-Bear Workshop is hiring: Manager, External Communications & Public Relat

Overview Build-A-Bear is seeking a highly experienced and strategic Manager, External Communications & Public Relations to join our dynamic team. This role shapes and maintains Build-A-Bear's positive public image, serving as a bridge between Build-A-Bear and the outside world. The strategic impact lies in driving public perception, enhancing brand reputation, and delivering communication strategies that align with Build-A-Bear's goals and vision. Responsibilities Support the C-suite by managing the organization's public image, reputation, and internal and external communications Help build and support the brand Manage media relations and vet opportunities Craft press materials Develop media backgrounders for interview prep Oversee crisis communication Assist with media and PR tools Support outreach to relevant and high-caliber targets based on product/news and timing of launch/announcement Support pitch ideas Collaborate with key stakeholders to identify and activate influencer campaigns Support agency partners Manage all aspects of paid placements within affiliate program Required Qualifications Bachelor's degree in Communications, PR, English, Journalism 5–7 years in a related field Proficiency with Microsoft Office Proficiency in social media, digital communication tools, and analytics Proficient with corporate and journalistic style writing and proofreading Preferred Qualifications MBA or Master's Degree in related field Project Management Accredited in Public Relations (APR) Behavioral Traits For Success Natural relationship builder Has a "how can I help?" attitude Comfortable working within established guidelines A persuasive communication style Able to work at a faster-than-average pace Strong commitment to tasks being completed correctly and on time Thrives in a fast-paced and results-oriented environment Working Environment Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs Hybrid work schedule Corporate Office located St. Louis, MO Your Performance Will Be Measured On Ability to achieve annual department objectives and corporate goals Decision-making, judgement, deadlines, accuracy, and quality Visibility of key executives One Voice messaging across all public-facing channels Expertise in managing reactive communications with precision and tact Paid partnership impact Represent Build-A-Bear positively and professionally across all interactions Quality of interviews Ability to leverage data Impact of influencers and influencing campaigns Social media engagement Quality presentations and reports that are engaging and offer actionable insight Fostering team collaboration, communication, and performance Stakeholder feedback Seniority level Mid-Senior level Employment type Full-time Job function Marketing, Public Relations, and Writing/Editing Industries: Retail Note: Referrals increase your chances of interviewing at Build-A-Bear Workshop. Get notified about new External Communications Manager jobs in St Louis, MO. #J-18808-Ljbffr