Whitney Museum of American Art
Whitney Museum of American Art is hiring: Publicist in New York
Whitney Museum of American Art, New York, NY, US, 10261
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The Publicist plays an essential role in the Museum’s Communications Department, taking primary responsibility for cultivating substantive press coverage and implementing strategic public relations plans for the Whitney’s exhibitions, public and educational programs, and institutional initiatives. Additional responsibilities include drafting press materials; oversight of the Museum’s media contact database; producing press coverage reports; and overseeing film, television, and photography shoots in the Museum.
The Communications Department designs and implements the Museum’s external communications strategy to advance a positive, compelling, and nuanced story of the Museum’s mission and core activities globally. Through proactive engagement with print, digital, and broadcast media, it builds greater institutional awareness externally and drives audience attendance. The department also fosters a broader understanding of and advocates for the value of communications within the Museum.
Responsibilities:
Plan, create, and implement results-oriented press campaigns for assigned exhibitions, initiatives, and special events, in collaboration with internal and external Communications teams.
Write press materials, including press releases, media alerts, fact sheets, and FAQs.
Proactively meet with curatorial, education, marketing, content, and other colleagues to obtain the information and assets to create communication plans and maintain up-to-date resources for media.
Help maintain/cultivate relationships with media and influencers; create targeted press lists and research new media contacts using Meltwater and other tools.
Track and analyze coverage results; generate exhibition and project-specific reports.
Respond to and track requests for interviews, information, images, and other digital assets; serve as go to person for media inquiries, report back on new opportunities and results on a frequent basis.
Evaluate requests for photo and film shoots at the Museum for appropriateness; manage scheduled shoots, including coordination with internal stakeholders, contracts, scheduling, and onsite logistics.
Lead publicity campaigns for education programs, including family, K12, teen, access and community programs.
Assist with press events as assigned, including press previews and special events.
Requirements:
BS/BA college degree
3 to 5+ years of relevant experience in public relations/communications setting
Excellent writing, editing, and research skills
Strategic proficiency that leads to consistent, high value media placements
Strong record of working with journalists
History of successful, high value story placements across print, broadcast, and online media outlets
Ability to write clear and compelling pitch letters and press releases, cultivate strong relationships with journalists in local, national, international, and trade publications, as well as influential bloggers
Knowledge of reporters, bloggers, influencers who are relevant to the Museum, where they are, what they are currently covering and will be writing about in the long term
Expertise with Microsoft Word, Outlook, PowerPoint, and Excel
Familiarity with Adobe Photoshop, Mailchimp, Raiser’s Edge, and media monitoring software such as Meltwater or Cision
Experience working with reporters and bloggers who cover NY metro news and culture
Experience with media database management/story placement monitoring and working with integrated online and social media campaigns
Compensation & Benefits:
Salary rate of $75,000 per annum
Medical, Dental, Vision, 403(B) elections
Generous PTO benefits
Commuter benefits - parking and mass transit
Admission to world-renowned museums across the city and nationally
Pet insurance and discounted membership for Citibike
This role will be covered under UAW Local 2110
Not sure you meet 100% of our qualifications? Research shows that men apply for jobs when they meet an average of 60% of the criteria. Yet, women and other people who are systematically marginalized tend to only apply if they meet every requirement. If you believe that you could excel in this role, we encourage you to apply. We are dedicated to considering a broad array of candidates, including those with diverse workplace experiences and backgrounds. Whether you’re new to arts and culture administration, returning to work after a gap in employment, simply looking to transition, or take the next step in your career path, we will be glad to have you on our radar.
About the Whitney:
The Whitney Museum of American Art, founded in 1930 by the artist and philanthropist Gertrude Vanderbilt Whitney, houses the foremost collection of American art from the twentieth and twenty-first centuries. From her vision arose the Whitney Museum of American Art, which has been championing the most innovative art of the United States for 86 years. The core of the Whitney’s mission is to collect, preserve, interpret, and exhibit American art of our time and serve a wide variety of audiences in celebration of the complexity and diversity of art and culture in the United States. Through this mission and a steadfast commitment to artists themselves, the Whitney has long been a powerful force in support of modern and contemporary art and continues to help define what is innovative and influential in American art today.
EEO Statement:
The Whitney Museum of American Art is an Equal Opportunity Employer. The Museum does not discriminate because of age, sex, religion, race, color, creed, national origin, alienage or citizenship, disability, marital status, partnership status, veteran status, gender (including gender identity), sexual orientation, or any other factor prohibited by law. The Museum hires and promotes individuals solely on the basis of their qualifications for the job to be filled. The Museum encourages all qualified candidates to apply for vacant positions at all levels. This description shall not be construed as a contract of any sort for a specific period of employment.
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Seniority level Seniority level Mid-Senior level
Employment type Employment type Full-time
Job function Job function Marketing, Public Relations, and Writing/Editing
Industries Internet Publishing
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In Summary: The Communications Department designs and implements the Museum’s external communications strategy . Plan, create, and implement results-oriented press campaigns for assigned exhibitions, initiatives, and special events . Lead publicity campaigns for education programs, including family, K12, teen, access and community programs .
En Español: Obtenga asesoramiento basado en inteligencia artificial sobre este trabajo y características más exclusivas. El publicista desempeña un papel esencial en el Departamento de Comunicaciones del Museo, asumiendo la responsabilidad principal de cultivar una cobertura de prensa sustancial e implementar planes estratégicos de relaciones públicas para las exposiciones, programas públicos y educativos y iniciativas institucionales del Whitney. Las responsabilidades adicionales incluyen redactar materiales de prensa; supervisión de la base de datos de contactos con los medios de comunicación del museo; producción de informes de cobertura a la prensa; y supervisar sesiones de cine, televisión y fotografía en el Museo. Reunirse de forma proactiva con colegas curadores, educativos, de marketing, de contenido y otros para obtener la información y los activos necesarios para crear planes de comunicación y mantener recursos actualizados para los medios. Ayudar a mantener / cultivar relaciones con los medios y influencers; crear listas de prensa dirigidas e investigar nuevos contactos mediáticos utilizando Meltwater y otras herramientas. Seguir y analizar resultados de cobertura; generar informes específicos de exposiciones y proyectos. Responder y rastrear solicitudes de entrevistas, información, imágenes y otros bienes digitales; servir como persona a persona para las consultas de los medios, informar sobre nuevas oportunidades y resultados en una base frecuente. Evaluar las peticiones de sesiones fotográficas y cinematográficas en el Museo para determinar su idoneidad; gestionar sesiones programadas, incluida la coordinación de acceso interno con partes interesadas, contratos, programas planificados y logística in situ. Liderar campañas publicitarias, incluyendo eventos comunitarios especiales de educación para adolescentes, incluidos K12, asistir con reuniones de prensa y eventos asignados, así como programas de asistencia a la comunidad. Requisitos: Licenciatura en Relaciones Públicas/Comunicaciones de 3 a 5 años y más Experiencia relevante con los periodistas en publicaciones locales, nacionales, internacionales y comerciales, así como bloggers influyentes Conocimiento estratégico que conduce a colocaciones mediáticas consistentes y de alto valor Un sólido historial de trabajo con periodistas Historia de ubicaciones históricas exitosas y de gran valor en medios impresos, radiodifusiones y medios online Capacidad para escribir cartas claras y convincentes y comunicados de prensa, cultivar fuertes relaciones con reporteros en las publicaciones públicas / comunicaciones locales , nacionales e internacionales, además de blogger influyente Conocimiento de reporteros, blogueros, influencers relevantes para el Museo, donde se encuentran, lo que están actualmente cubriendo y sobre lo que estarán escribiendo a largo plazo. Sin embargo, las mujeres y otras personas que están sistemáticamente marginadas tienden a postularse solo si cumplen todos los requisitos. Si crees que podrías sobresalir en este papel, te animamos a aplicar. Estamos dedicados a considerar una amplia gama de candidatos, incluidos aquellos con diversas experiencias y antecedentes laborales. Ya sea que seas nuevo en la administración artística y cultural, volvieras al trabajo después de un vacío en el empleo, simplemente buscas hacer una transición o dar el siguiente paso en tu trayectoria profesional, estaremos encantados de tenerte en nuestro radar. Sobre Whitney: El Museo de Arte Americano, fundado en 1930 por la artista e filantrópica Gertrude Vanderbilt Whitney, alberga la principal colección de arte americano de los siglos veinte y veintiuno. De su visión surgió el Museo de Artes Americanas, que ha sido un empleador constante del arte de Estados Unidos durante 86 años. El Museo no discrimina por edad, sexo, religión, raza, color, credo, origen nacional, alienación o ciudadanía, discapacidad, estado civil, estatus de pareja, condición de veterano, género (incluida la identidad de género), orientación sexual ni cualquier otro factor prohibido por la ley. El museo contrata y promueve a individuos únicamente en función de sus calificaciones para el trabajo que se debe llenar. Área Metropolitana de Nueva York $120,000.00-$140,000.00 hace 5 días Gerente de Comunicaciones Políticas y Corporativas Hace 6 días New York, NY $117,851.00-$168,358.00 hace 1 semana Área metropolitana de New York $100,000.--$125,000.00 3 semanas atrás Nueva York, NUEVA YORK $90,000.00- $110,000.00, 2 semanas ago Nueva York , NY $4,000.00- ($6,000.00 4 semanas atrás Gerente Interno y Ejecutivo de las Comunicaciones, Google Cloud, Nueva York $165,000.-$245,000.00. Los expertos añaden información directamente a cada artículo, comenzado con la ayuda de IA. #J-18808-Ljbffr