Student Journey Financial Aid & Bursar Communication Specialist (Communications

Overview Student Journey Financial Aid & Bursar Communication Specialist (Communications Generalist) – Office of the Vice President for Student Success, Enrollment, and Institutional Effectiveness, Indiana University. The Financial Aid and Bursar Communication Specialist develops and executes comprehensive communication strategies to clearly and effectively convey financial aid processes, student account information, and payment policies to students, families, and university stakeholders. This role serves as the central point for all financial communications, ensuring accurate, timely, and accessible information across multiple platforms to support student financial literacy and successful enrollment. Responsibilities Creates and maintains a year-round communications calendar for all financial aid and student accounts messaging. Develops clear, student-friendly communication campaigns that provide content explaining financial aid processes (FAFSA, verification, awards), billing cycles, payment plans, past due status and deadlines. Ensure all communications comply with federal/state financial aid regulations and university policies. Oversees and updates financial aid and student accounts web pages for accuracy and usability. Develops strategies for effective use of social media channels and responds to student inquiries. Develops and maintains a comprehensive FAQ knowledge base for student self-service. Implements and optimizes CRM communications (Salesforce) for automated messaging. Serve as primary liaison between Financial Aid, Bursar's Office, and other university departments. Trains frontline staff on communications protocols and messaging updates. Coordinates with UCM/UITS and campus teams to align communications with university branding and initiatives. Manages relationships with various internal and external stakeholders and creates communications coverage for relevant initiatives, events, and programs. Tracks and reports on communication effectiveness through engagement, financial aid and bursar metrics. Continuously evaluates and improves communication touchpoints across the student journey. Conducts regular audits of communications for accessibility (ADA) and effectiveness. Researches and implements emerging trends in financial aid and Bursar communications and student engagement. Regularly monitors relevant social media and news sites; research relevant subject matter to increase knowledge in area(s) of specialty. Monitors industry trends and best practices and makes process and operational recommendations to manager. Qualifications Bachelor's degree in communications, journalism, English, public relations, or related field 8 years in relevant field Skills Proficient communication skills Maintains a high degree of professionalism Demonstrated time management and priority setting skills Demonstrates a high commitment to quality Possesses flexibility to work in a fast paced, dynamic environment Seeks to acquire knowledge in area of specialty Highly thorough and dependable Demonstrates a high level of accuracy, even under pressure Possesses a high degree of initiative Ability to influence internal and/or external constituents Excellent collaboration and team building skills Demonstrates excellent judgment and decision making skills Additional Information The role requires the ability to effectively communicate and operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation. Bloomington, Indiana or Indianapolis, Indiana Benefits for full-time staff employees include: Comprehensive medical and dental insurance Health savings account with generous IU contributions Healthcare and dependent care flexible spending accounts Basic group life insurance paid by IU Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance Base retirement plan with generous IU contributions, subject to vesting Voluntary supplemental retirement plan options Tution subsidy for employees and family members taking IU courses 10 paid holidays plus a paid winter break each year Generous paid time off plans Paid leave for new parents and IU-sponsored volunteer events Employee assistance program (EAP) Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discrimination for more information. Job Function: Marketing & Communications | Job Family: Communications Generalist #J-18808-Ljbffr