Marketing Manager Job at In2 HR & Talent in Edison

This range is provided by In2 HR & Talent. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $75,000.00/yr - $90,000.00/yr Reports To: Director of Social Media and Public Relations About the Role: We are seeking a Marketing Manager to lead and execute day-to-day marketing initiatives across consumer and commercial segments. This role will collaborate with internal teams and external partners to drive growth, engagement, and brand visibility. Key Responsibilities: Develop and implement marketing programs to enhance brand growth across consumer and commercial segments. Own and manage the marketing budget, ensuring cost-effective strategies with measurable ROI. Oversee the execution of trade show planning, booking, and development to enhance brand presence. Work cross-functionally with sales teams, art directors, marketing agencies, and strategic partners to develop compelling campaigns and promotions. Ensure brand messaging is consistent across all channels, from digital to in-person events. Content Development & Digital Marketing Lead the content strategy for emails, blogs, social media, and digital marketing to drive engagement and conversions. Collaborate with the Social Media Content Creator to develop compelling digital content across key platforms. Work with the Marketing Assistant to execute email marketing campaigns, newsletters, and blog content. Oversee website updates, product launches, and promotional campaigns. Work with the Social Media and Public Relations Director to grow the ambassador network. Manage and mentor a team of two direct reports (Marketing Assistant and Social Media Content Creator), ensuring alignment on strategy and goals. Foster collaboration between sales, marketing, and product teams to support business objectives. Work with external agencies to develop and optimize public relations programs. Qualifications & Experience 3+ years of marketing experience in a related industry, with a track record of leading marketing initiatives and teams. Experience managing direct reports and fostering a collaborative, results-driven team culture. Strong budget management skills with an understanding of marketing ROI. Proven experience in content development, digital marketing, and trade show execution. Familiarity with B2B and B2C marketing strategies, particularly in the cycling, outdoor, or active lifestyle industries. Proficiency in marketing tools, CRM software, email platforms, and social media management tools. Passion for cycling and an active lifestyle is a strong plus. Why Join Us? Work with a passionate team dedicated to making cycling more accessible and enjoyable. Lead and shape marketing strategies with a dynamic team. Be part of a company that values innovation, sustainability, and active lifestyles. Seniority level Mid-Senior level Employment type Full-time Job function Marketing Industries Online and Mail Order Retail #J-18808-Ljbffr