Paid Media Specialist Job at Digitopia in California

Are you a paid media specialistwho knows how to turn ad spend into sales pipeline—not just vanity metrics? Do you want to join a fun, purpose-driven team that’s helping B2B organizations scale with intention? Digitopia is hiring a Paid Media Specialist to plan, launch, and optimize high-performing digital campaigns across Google, LinkedIn, Meta, and YouTube. If you’re equal parts tactician and strategist—and you’ve got a passion for helping B2B brands grow—read on. This role is for you if you’re: A performance marketer who gets excited about CAC, ROAS, and click-throughs—and obsessed with qualified leads and sales conversations A proactive communicator who enjoys collaborating with strategists, copywriters, and clients A critical thinker who’s always looking for ways to optimize—from campaign structure to landing pages A confident executor who’s comfortable making strategic decisions and managing multiple accounts Planning, building, and managing paid campaigns across search, display, and social platforms Writing or refining compelling ad copy (with support from our content team) Performing in-depth targeting and audience research Managing cold and retargeting campaigns that support our clients’ demand generation blueprints Monitoring campaign performance, surfacing insights, and providing CRO recommendations when needed Generating clear, data-driven reports and suggesting optimizations aligned with client goals Staying current with platform updates and performance marketing best practices Required Skills and Attributes 2–4 years of experience managing paid media in a B2B environment Hands-on experience with Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager Understanding of full-funnel marketing and buyer’s journey content strategies Comfort with campaign budgeting, forecasting, and platform analytics Advanced understanding of GA4 Strong copy instincts and a passion for continuous learning Great written and verbal communication—you’re confident on Zoom calls and in Slack threads A proactive attitude—if something needs to get done, you don’t wait to be told Candidates with these additional (not required) skills will be prioritized: Experience with content-driven funnels and lifecycle-based advertising Basic understanding of HubSpot marketing automation Bonus Skills and Attributes Experience with content-driven funnels and lifecycle-based advertising Basic understanding of HubSpot marketing automation Experience managing programatic ads Experience with SEO Experience working with B2B companies—specifically with Technology and/or SaaS. What's in it for you? As part of our B Corp commitment to use business as a force for good, every Digitopian receives: Competitive pay Ability to work remotely Fun perks, rewards and recognition An atmosphere of accountability, positivity and creativity Professional development certification opportunities from HubSpot, Salesforce, and Google Access to conferences, workshops, and other professional development resources What's in it for you? As part of our B Corp commitment to use business as a force for good, every Digitopian receives: Competitive pay Ability to work remotely Fun perks, rewards and recognition An atmosphere of accountability, positivity and creativity Professional development certification opportunities from HubSpot, Salesforce, and Google Access to conferences, workshops, and other professional development resources Full-time employees also receive: 4 weeks of paid time off that starts accruing day 1 An additional 7 paid US holidays Medical, Dental, and Vision Benefits 401(k) with company match Flexible Spending Account Group Life and AD&D Discounted Memberships About Digitopia Digitopia is a marketing operations and services agency headquartered in San Diego, CA. We’re a long-time HubSpot Solutions Partner that helps B2Bs optimize their marketing, sales, and services on HubSpot to help make their marketing easier and more effective Ready to Apply? First Name * Last Name * Email * Phone Number * Target Salary in 1 Year * LinkedIn Profile URL * File(s) size limit is 20MB. How Did You Find Digitopia? * What's your super power? Explain in 200 words or less how your unique skills will make Digitopia better. BONUS POINTS: Record your answer in a 60-second video and provide the link to it here. * #J-18808-Ljbffr