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Ivy City Co

Ivy City Co is hiring: Influencer Marketing Manager in Riverton

Ivy City Co, Riverton, UT, United States, 84065

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Responsibilities

Strategy & Planning

  • Build and maintain the quarterly influencer & affiliate plan aligned to product calendar, wholesale drops, and key brand moments (Mother’s Day, holiday, collabs).
  • Translate goals (revenue, traffic, content volume) into channel-level targets across organic, gifted, paid, affiliate, and events.

ShopMy & Creator Pipeline (Primary)

  • Own ShopMy strategy: list management, outreach, gifting logic, offer tiers, and performance tracking.
  • Maintain a tiered roster (Hero/Mid/Long‑Tail) across Moms, Occasion, Bridal/Events, Modest, Petite/Plus, and Kids/Mini creators.
  • Execute always‑on gifting and seasonal seeding with clear briefs, deadlines, and content specs.
  • Negotiate deliverables, rates, exclusivities, usage, and whitelisting rights; route contracts and POs.

Campaign Execution

  • Run month‑to‑month campaigns from brief → contracting → product logistics → content QA → tracking links → posting → amplification → recap.
  • Ensure creative compliance: brand voice, product priorities, dress fit/size messaging, and FTC disclosure.
  • Traffic UTMs, promo codes, and attribution links; QA all pre‑ and post‑flight.

Affiliate Program Growth

  • Expand and optimize affiliate partners via ShopMy, LTK, Impact (or equivalent).
  • Improve EPC, AOV, and conversion via tiered commission, bundles, and limited‑time boosts.
  • Maintain a clean taxonomy of links/codes; retire duplicates and monitor code leakage.

Whitelisting & Paid Amplification

  • Secure whitelisting and content usage rights at contracting.
  • Partner with paid media to amplify creator posts (Meta/TikTok) and test creative in DPA/dynamic formats.
  • Monitor paid performance (CTR, CVR, MER/ROAS) and feed learnings back to creator briefs.

Events & IRL Activations

  • Co‑own influencer events (try‑ons, store happenings, pop‑ups, collection launches).
  • Build invite lists, manage RSVPs, product pulls, glam, run‑of‑show, capture plans, and post‑event recap.
  • Drive long‑tail engagement from events (post‑event content waves, reels remixes, affiliate boosts).

Analytics & Reporting

  • Maintain weekly dashboards: spend, post volume, reach, saves, CTR, sessions, CVR, AOV, revenue, cost per acquisition, content volume, and UGC library growth.
  • Deliver post‑campaign recaps with learnings and next steps; manage cohort tests and incrementality checks.

Qualifications

  • 4–6 years in influencer/affiliate marketing at an apparel, beauty, or lifestyle brand or agency.
  • Hands‑on experience with ShopMy (must‑have), plus comfort with LTK/Impact/Awin (nice‑to‑have).
  • Proven track record negotiating creator deals, managing dozens of partners at once, and hitting revenue/engagement goals.
  • Strong analytics chops: UTM hygiene, GA4, link tracking, reporting, and basic pivot/Looker/Sheets.
  • Familiarity with whitelisting, usage rights, and content licensing.
  • Event ops skills (vendor coordination, budgets, run‑of‑show).
  • Excellent writing (briefs, DMs, emails) and project management.

Nice‑to‑Have

  • Fashion background with fit/sizing fluency (women’s, mini, Mommy & Me).
  • Meta/TikTok Ads Manager familiarity for whitelisted boosts.
  • Experience with Shopify, Klaviyo, Asana/ClickUp, and a CRM or creator CRM (Grin/Aspire/Modash).
  • Photo/video literacy (what makes content convert).

Why Ivy?

  • Remote or Hybrid
  • Flexible work culture
  • Unlimited PTO
  • Health insurance benefits
  • Employee discount
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