Ivy City Co
Ivy City Co is hiring: Influencer Marketing Manager in Riverton
Ivy City Co, Riverton, UT, United States, 84065
Responsibilities
Strategy & Planning
- Build and maintain the quarterly influencer & affiliate plan aligned to product calendar, wholesale drops, and key brand moments (Mother’s Day, holiday, collabs).
- Translate goals (revenue, traffic, content volume) into channel-level targets across organic, gifted, paid, affiliate, and events.
ShopMy & Creator Pipeline (Primary)
- Own ShopMy strategy: list management, outreach, gifting logic, offer tiers, and performance tracking.
- Maintain a tiered roster (Hero/Mid/Long‑Tail) across Moms, Occasion, Bridal/Events, Modest, Petite/Plus, and Kids/Mini creators.
- Execute always‑on gifting and seasonal seeding with clear briefs, deadlines, and content specs.
- Negotiate deliverables, rates, exclusivities, usage, and whitelisting rights; route contracts and POs.
Campaign Execution
- Run month‑to‑month campaigns from brief → contracting → product logistics → content QA → tracking links → posting → amplification → recap.
- Ensure creative compliance: brand voice, product priorities, dress fit/size messaging, and FTC disclosure.
- Traffic UTMs, promo codes, and attribution links; QA all pre‑ and post‑flight.
Affiliate Program Growth
- Expand and optimize affiliate partners via ShopMy, LTK, Impact (or equivalent).
- Improve EPC, AOV, and conversion via tiered commission, bundles, and limited‑time boosts.
- Maintain a clean taxonomy of links/codes; retire duplicates and monitor code leakage.
Whitelisting & Paid Amplification
- Secure whitelisting and content usage rights at contracting.
- Partner with paid media to amplify creator posts (Meta/TikTok) and test creative in DPA/dynamic formats.
- Monitor paid performance (CTR, CVR, MER/ROAS) and feed learnings back to creator briefs.
Events & IRL Activations
- Co‑own influencer events (try‑ons, store happenings, pop‑ups, collection launches).
- Build invite lists, manage RSVPs, product pulls, glam, run‑of‑show, capture plans, and post‑event recap.
- Drive long‑tail engagement from events (post‑event content waves, reels remixes, affiliate boosts).
Analytics & Reporting
- Maintain weekly dashboards: spend, post volume, reach, saves, CTR, sessions, CVR, AOV, revenue, cost per acquisition, content volume, and UGC library growth.
- Deliver post‑campaign recaps with learnings and next steps; manage cohort tests and incrementality checks.
Qualifications
- 4–6 years in influencer/affiliate marketing at an apparel, beauty, or lifestyle brand or agency.
- Hands‑on experience with ShopMy (must‑have), plus comfort with LTK/Impact/Awin (nice‑to‑have).
- Proven track record negotiating creator deals, managing dozens of partners at once, and hitting revenue/engagement goals.
- Strong analytics chops: UTM hygiene, GA4, link tracking, reporting, and basic pivot/Looker/Sheets.
- Familiarity with whitelisting, usage rights, and content licensing.
- Event ops skills (vendor coordination, budgets, run‑of‑show).
- Excellent writing (briefs, DMs, emails) and project management.
Nice‑to‑Have
- Fashion background with fit/sizing fluency (women’s, mini, Mommy & Me).
- Meta/TikTok Ads Manager familiarity for whitelisted boosts.
- Experience with Shopify, Klaviyo, Asana/ClickUp, and a CRM or creator CRM (Grin/Aspire/Modash).
- Photo/video literacy (what makes content convert).
Why Ivy?
- Remote or Hybrid
- Flexible work culture
- Unlimited PTO
- Health insurance benefits
- Employee discount