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Ivy City

Influencer Marketing Manager Job at Ivy City in Herriman

Ivy City, Herriman, UT, US, 84096

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ResponsibilitiesStrategy & PlanningBuild and maintain the quarterly influencer & affiliate plan aligned to product calendar, wholesale drops, and key brand moments (Mothers Day, holiday, collabs).Translate goals (revenue, traffic, content volume) into channel-level targets across organic, gifted, paid, affiliate, and events.ShopMy & Creator Pipeline (Primary)Own ShopMy strategy: list management, outreach, gifting logic, offer tiers, and performance tracking.Maintain a tiered roster (Hero/Mid/Long-Tail) across Moms, Occasion, Bridal/Events, Modest, Petite/Plus, and Kids/Mini creators.Execute always-on gifting and seasonal seeding with clear briefs, deadlines, and content specs.Negotiate deliverables, rates, exclusivities, usage, and whitelisting rights; route contracts and POs.Campaign ExecutionRun month-to-month campaigns from brief contracting product logistics content QA tracking links posting amplification recap.Ensure creative compliance: brand voice, product priorities, dress fit/size messaging, and FTC disclosure.Traffic UTMs, promo codes, and attribution links; QA all pre- and post-flight.Affiliate Program GrowthExpand and optimize affiliate partners via ShopMy, LTK, Impact (or equivalent).Improve EPC, AOV, and conversion via tiered commission, bundles, and limited-time boosts.Maintain a clean taxonomy of links/codes; retire duplicates and monitor code leakage.Whitelisting & Paid AmplificationSecure whitelisting and content usage rights at contracting.Partner with paid media to amplify creator posts (Meta/TikTok) and test creative in DPA/dynamic formats.Monitor paid performance (CTR, CVR, MER/ROAS) and feed learnings back to creator briefs.Events & IRL ActivationsCo-own influencer events (try-ons, store happenings, pop-ups, collection launches).Build invite lists, manage RSVPs, product pulls, glam, run-of-show, capture plans, and post-event recap.Drive long-tail engagement from events (post-event content waves, reels remixes, affiliate boosts).Analytics & ReportingMaintain weekly dashboards: spend, post volume, reach, saves, CTR, sessions, CVR, AOV, revenue, cost per acquisition, content volume, and UGC library growth.Deliver post-campaign recaps with learnings and next steps; manage cohort tests and incrementality checks.Qualifications46 years in influencer/affiliate marketing at an apparel, beauty, or lifestyle brand or agency.Hands-on experience with ShopMy (must-have), plus comfort with LTK/Impact/Awin (nice-to-have).Proven track record negotiating creator deals, managing dozens of partners at once, and hitting revenue/engagement goals.Strong analytics chops: UTM hygiene, GA4, link tracking, reporting, and basic pivot/Looker/Sheets.Familiarity with whitelisting, usage rights, and content licensing.Event ops skills (vendor coordination, budgets, run-of-show).Excellent writing (briefs, DMs, emails) and project management.Nice-to-HaveFashion background with fit/sizing fluency (womens, mini, Mommy & Me).Meta/TikTok Ads Manager familiarity for whitelisted boosts.Experience with Shopify, Klaviyo, Asana/ClickUp, and a CRM or creator CRM (Grin/Aspire/Modash).Photo/video literacy (what makes content convert). Why Ivy?Remote or HybridFlexible work cultureUnlimited PTOHealth insurance benefitsEmployee discount
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