OXYENERGY
Job Title:
Creator Content Strategist (TikTok Shop & Social Commerce) About US OXYENERGY,a rapidly expanding DTC supplement brand with its U.S. branch based in Costa Mesa, CA, is on a mission to craft science-backed, content-native wellness products that strike a chord with the next generation of consumers. Key Responsibilities 1. Content Strategy & Script Development Develop compelling
content strategies and creative briefs
that align with brand campaigns, product positioning, and target audiences. Write, edit, and refine
video scripts, storyboards, and shot lists
tailored to diverse creator personalities and formats (TikTok, Reels, Shorts). Apply
platform-specific storytelling frameworks
(hook-build-reveal-CTA) and viral content structures to maximize engagement and watch time. 2. Creator Collaboration & Guidance Serve as the
creative partner and point of contact
for mid- to top-funnel creators, guiding them from concept to execution. Pitch
fresh, trend-based ideas
that excite creators and align with campaign goals. Ensure all content reflects brand voice and adheres to TikTok Shop compliance guidelines. 3. Trend Spotting & Content Innovation Track
emerging trends, memes, sounds, and creator formats , identifying opportunities for timely participation. Build and update
content playbooks
and repeatable frameworks (e.g., creator-ready viral hooks, product-demo angles) based on performance insights. Experiment with new storytelling formats and creator collaboration models to keep the brand ahead of the curve. 4. Performance Tracking & Optimization Monitor
content performance metrics
(views, engagement rate, watch-through, CTR, GMV contribution). Provide
data-driven insights and actionable feedback
to creators for continuous improvement. Summarize campaign learnings and share best practices to inform future content strategies. Qualifications Must-Have 2+ years
of hands-on experience in social or influencer marketing, ideally for
DTC, eCommerce, or TikTok Shop
brands. Strong understanding of
TikTok, Instagram, and YouTube short-form ecosystems , including U.S. content trends and algorithm mechanics. Proven track record of
growing social engagement and linking content performance to sales or conversion metrics. Excellent
copywriting and visual storytelling skills , with an intuitive sense of what hooks audiences fast. Familiar with
content management and analytics tools
such as TikTok Creator Center, Meta Business Suite, Sprout Social, or similar. Nice-to-Have Experience in
creator collaboration or community building , especially within social commerce or affiliate programs. Passion for
health, wellness, or supplement products , with the ability to translate functional benefits into lifestyle narratives. Experience managing
product seeding and sample logistics
for creator campaigns.
Creator Content Strategist (TikTok Shop & Social Commerce) About US OXYENERGY,a rapidly expanding DTC supplement brand with its U.S. branch based in Costa Mesa, CA, is on a mission to craft science-backed, content-native wellness products that strike a chord with the next generation of consumers. Key Responsibilities 1. Content Strategy & Script Development Develop compelling
content strategies and creative briefs
that align with brand campaigns, product positioning, and target audiences. Write, edit, and refine
video scripts, storyboards, and shot lists
tailored to diverse creator personalities and formats (TikTok, Reels, Shorts). Apply
platform-specific storytelling frameworks
(hook-build-reveal-CTA) and viral content structures to maximize engagement and watch time. 2. Creator Collaboration & Guidance Serve as the
creative partner and point of contact
for mid- to top-funnel creators, guiding them from concept to execution. Pitch
fresh, trend-based ideas
that excite creators and align with campaign goals. Ensure all content reflects brand voice and adheres to TikTok Shop compliance guidelines. 3. Trend Spotting & Content Innovation Track
emerging trends, memes, sounds, and creator formats , identifying opportunities for timely participation. Build and update
content playbooks
and repeatable frameworks (e.g., creator-ready viral hooks, product-demo angles) based on performance insights. Experiment with new storytelling formats and creator collaboration models to keep the brand ahead of the curve. 4. Performance Tracking & Optimization Monitor
content performance metrics
(views, engagement rate, watch-through, CTR, GMV contribution). Provide
data-driven insights and actionable feedback
to creators for continuous improvement. Summarize campaign learnings and share best practices to inform future content strategies. Qualifications Must-Have 2+ years
of hands-on experience in social or influencer marketing, ideally for
DTC, eCommerce, or TikTok Shop
brands. Strong understanding of
TikTok, Instagram, and YouTube short-form ecosystems , including U.S. content trends and algorithm mechanics. Proven track record of
growing social engagement and linking content performance to sales or conversion metrics. Excellent
copywriting and visual storytelling skills , with an intuitive sense of what hooks audiences fast. Familiar with
content management and analytics tools
such as TikTok Creator Center, Meta Business Suite, Sprout Social, or similar. Nice-to-Have Experience in
creator collaboration or community building , especially within social commerce or affiliate programs. Passion for
health, wellness, or supplement products , with the ability to translate functional benefits into lifestyle narratives. Experience managing
product seeding and sample logistics
for creator campaigns.