Sistaco is hiring: Paid Performance Marketing Specialist (Remote) in California

Paid Performance Marketing Specialist (Remote)

Our rapidly expanding e‑commerce brands Sistaco & Wylera Hair seek an experienced Paid Ads Specialist (Media Buyer) to join our team and help take us to the next level in our expansion. This position is 100% remote.

About the role

• Setup, manage and optimise Facebook and Instagram ad campaigns across our brand portfolio in 5 countries, with expansion and new markets soon.
• Advertise across international markets, successfully managing multi‑currency ad campaigns.
• Manage and allocate ad spend and budgets with a close eye.
• Adjust and optimise campaigns based on consumer behaviour and results, continually evolving and improving campaign performance.
• Develop and manage customer funnels, whilst integrating our omnichannel tech stack.
• Prepare reports, interpret data and offer strategic recommendations to improve performance.
• Liaise with internal creative and project team members to develop effective performance‑driven assets (copy, images, videos, landing pages, etc.).
• Ensure campaigns are set up and structured correctly to enable accurate measurement of data.
• Develop processes to ensure consistency in delivery.
• Log changes to campaigns to ensure results can be analysed and improved.

About You

• Highly experienced in advertising for e‑commerce brands.
• Experience in managing multi‑currency ad campaigns.
• Excellent attention to detail and comfortable wearing multiple hats in a fast‑paced and ambitious environment.
• 3+ years in the marketing industry; leadership experience is also beneficial.
• Understanding of international markets and consumer behaviour.
• Experience working in the paid traffic space with Facebook & Instagram Ads as the major focus. Experience with Google Ads, Snapchat Ads, LinkedIn Ads, Pinterest Ads, and TikTok Ads is beneficial.
• Ability to manage multiple projects, campaigns & tasks at once.
• Excellent problem‑solving skills.
• Demonstrated ability in structuring sales funnels and their implementation in campaign design and platform set up.
• Excellent analytical skills and high levels of competency in Excel and Google Sheets.
• Proven track record working across multiple campaigns and delivering real results such as increasing ROI and lowering CPAs.
• Ability to confidently communicate campaign objectives, results, timelines and deliverables to business stakeholders.
• Strong ability to work autonomously.
• Looking for an opportunity to turn this role into a career.

Compensation

California, United States $125,000 – $135,000