Performance Marketing Manager (Paid Ads) Job at Forever Bloom Skin Care in Hunti

Performance Marketing Manager (Paid Ads)

We’re seeking a Performance Marketing Manager who lives and breathes data, growth metrics, and creative optimization. You’ll be responsible for scaling ROI-positive paid campaigns across multiple digital channels—Meta, Google Ads, TikTok, YouTube, and emerging platforms—to drive measurable growth in revenue, ROAS, and customer acquisition.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Google, Meta, TikTok, YouTube, Pinterest, and Display Networks.
• Own the full performance funnel—from ad creative and A/B testing to landing page optimization and conversion tracking.
• Manage monthly ad budgets ($50K–$500K+), ensuring efficient spend and continuous ROAS improvement.
• Implement data‑driven audience segmentation, bidding strategies, and remarketing funnels.
• Collaborate with creative, influencer, and product teams to align campaign messaging with brand tone.
• Use analytics platforms (GA4, Meta Ads Manager, Google Ads, etc.) to report, forecast, and communicate results.
• Stay current on paid media trends, automation tools, and new growth channels.
• Contribute to CRO experiments on landing pages and Shopify storefronts.
• Team player with daily/weekly progress reporting with other team members.

Requirements

• 3–6 years of experience managing multi‑channel paid advertising campaigns with budgets exceeding $150K/month.
• Proven track record of scaling e‑commerce or DTC brands (beauty, skincare, or lifestyle is a plus).
• Deep understanding of ROAS, CPA, CAC, LTV, CTR, CVR, and attribution modeling.
• Proficiency in Google Ads, Meta Business Suite, TikTok Ads Manager, GA4, and Excel/Sheets.
• Strong analytical mindset with experience in data visualization tools (Looker Studio, Tableau).
• Creative thinker able to test and iterate ad copy, visuals, and audiences rapidly.
• Experience with Shopify, Klaviyo, or other e‑commerce/CRM integrations is preferred.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales