University Of Florida is hiring: Digital Content Specialist in Gainesville

Apply now Job no: 537576
Work type: Staff Full-Time
Location: Main Campus (Gainesville, FL)
Categories: Communications/Public Relations/Marketing
Department: 18300000 - ED-LASTINGER CENTER

Classification Title:

Communications Specialist

Required Qualifications: Bachelor’s degree in an appropriate area and one year of relevant experience, or an equivalent combination of education and experience.

Job Description:

The University of Florida Lastinger Center for Learning’s mission is to improve the quality of teaching, learning, and childcare. We research, develop, and scale educational innovations for adults and children that put all learners on trajectories for lifelong success. Specifically, the Center targets kindergarten readiness, 3rd grade reading proficiency, and algebra proficiency as critical milestones in children’s educational trajectory that are predictive of success in school and life. The Center works at the nexus of research, practice, and policy to develop sustainable systems that leverage educational technologies and improve the implementation of research-based practices. Housed in one of the nation’s elite public research universities, the Center operates as a dynamic, entrepreneurial workplace focused on executing UF’s service mission to strengthen the human condition and improve the quality of life. The Lastinger Center is committed to attracting, hiring, and retaining top talent by valuing diversity of thought, skill, and experience. As an equal opportunity employer, we believe in fostering environments where team members feel included, valued for their differences, and empowered to do their best work.

Website Maintenance and Updates

• Manages the content of various communication media including brochures, memos, and digital communication media. Conducts final review and approval before communications are released.
• Assists in translating messages using the power of words, images, sounds, and animation in order to implement effective communication materials and campaigns.
• Ensure all websites and the intranet are up to date, accurate, and aligned with organizational standards and priorities.
• Upload, edit, and manage web content through the organization’s content management systems (CMS).
• Develop and maintain a content calendar to schedule updates, reviews, and seasonal or campaign-related content.
• Conduct regular content audits to identify outdated information, broken links, accessibility issues, and formatting inconsistencies.
• Maintain consistent tone, structure, and formatting across all web properties in accordance with brand guidelines and accessibility standards.
• Participate in QA testing prior to major site updates, redesigns, or feature launches.

Content Development

• Collaborate with communications coordinator to ensure regular content reviews and updates.
• Support internal stakeholders with guidance on content formatting and publishing best practices as it pertains to SEO.

Review Traffic and Performance Analytics

• Monitor website performance metrics related to content (e.g., engagement, bounce rates) and identify areas for improvement.
• Monitor website SEO scores and propose improvements through content writing and organization.
• Ensure all content adheres to WCAG accessibility standards and other compliance requirements.

Other Duties as Assigned

$55,000 - $60,000

Special Instructions to Applicants

In order to be considered, you must upload your cover letter and resume.

Application must be submitted by 11:55 p.m. (ET) of the posting end date.

Health Assessment Required: No

Advertised: 16 Oct 2025 Eastern Daylight Time
Applications close: 30 Oct 2025 Eastern Daylight Time