Web Marketing Manager Job at DAS Technology in Scottsdale

Web Marketing Manager – DAS Technology

Join DAS Technology, a pioneering SaaS company revolutionizing consumer engagement through cutting‑edge digital technology. As the force behind the automotive industry’s first next‑level Consumer Data & Experience Platform® (CDXP), we empower over 9,200 retailers and OEMs to increase consumer response and lead conversions using patented AI‑powered technology that delivers measurable ROI.

Overview

You're a builder. You've crafted lead funnels, tuned landing pages, and lifted conversion rates, and now you're ready to prove yourself in a bigger arena. In this role, you’ll lead the creation and optimization of B2B funnels in one of America’s largest and most competitive industries: automotive. You’ll be supported by a collaborative marketing team but trusted to lead your builds and drive performance.

What You’ll Do (Primary Responsibilities)

• Lead Generation Funnel Creation: Design and build high‑converting landing pages, lead magnets, thank‑you pages, and demo booking flows using WordPress and Thrive
• Conversion Optimization: Implement A/B testing, analyze funnel performance, and optimize conversion rates at every stage of the customer journey
• WordPress Funnel Development: Create fast‑loading, mobile‑optimized pages that guide visitors through strategic conversion paths
• Copy & Visual Strategy: Craft compelling headlines, calls‑to‑action, and visual elements that address customer pain points and drive action

What You’ll Do (Additional Responsibilities)

• Website Optimization: Maintain and update marketing website performance, speed, and user experience
• Analytics & Reporting: Track funnel metrics, conversion rates, and lead quality to identify optimization opportunities
• Marketing Automation: Integrate funnels with Microsoft Dynamics and other marketing tools for seamless lead capture

Who You Are

• A marketer who can analyze a webpage and spot conversion opportunities immediately
• A marketer who understands buyer psychology and can craft compelling value propositions
• A data‑driven optimizer who lets testing results guide decisions
• A WordPress power user who can build without relying on heavy plugins

Required Experience

• 3+ years of proven experience building lead generation funnels in WordPress (portfolio required)
• Demonstrated expertise in conversion rate optimization and A/B testing
• Strong copywriting skills with focus on direct‑response marketing
• Experience with landing page builders (Thrive, Elementor, or similar)
• Proficiency with conversion tracking pixels and analytics tools

Preferred Experience

• Experience in B2B SaaS or technology marketing
• Knowledge of marketing automation and CRM integration
• Background in visual design and user experience optimization
• Familiarity with automotive or B2B service industries

Benefits

• Healthcare: Free & company‑subsidized medical, dental, and vision plans
• Financial Support: 401k & Roth 401k with company match, incentive stock options, and student loan repayment assistance
• Work‑Life Balance: Competitive PTO, 11 paid holidays, paid parental leave, and monthly bonus half‑day Fridays
• Employee Well‑Being: Free life and disability insurance, mental wellness programs, and pet care discounts
• Career Growth: Tuition and training reimbursement programs
• Dynamic Environment: Modern, fun, and friendly workplace

Equal Opportunity Employer

DAS Technology provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.