Bigeye
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Responsibilities
- Develop and manage cross‑channel content strategies that align with client goals and brand voice, covering social media, email, SMS, and digital campaigns.
- Ensure consistency in tone, style, and messaging across all platforms and campaigns.
- Partner with account and creative teams to develop campaign concepts, calendars, and content pillars that guide execution.
- Lead the planning and execution of organic and paid social campaigns across major platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, etc).
- Oversee community engagement, including monitoring conversations, responding to audiences, and encouraging advocacy.
- Track performance benchmarks, analyze results, and provide actionable insights for ongoing optimization.
- Manage the planning, writing, and execution of lifecycle email campaigns and SMS programs to support acquisition, engagement, retention, and reactivation goals.
- Oversee testing strategies for subject lines, creative, and send times to maximize open and conversion rates.
- Ensure compliance with deliverability standards, list hygiene, and consent management requirements.
- Write and edit compelling copy for social posts, ad campaigns, email/SMS, websites, and other digital assets.
- Collaborate with the design team to align visuals with copy and ensure brand consistency.
- Maintain editorial calendars and oversee production schedules to deliver content on time and at a high quality.
- Oversee photography and videography needs in collaboration with designers and creative teams.
- Provide regular reporting on content performance across channels with insights and recommendations for optimization.
- Monitor emerging trends, tools, and best practices in digital content marketing, email/SMS, and social platforms.
Qualifications
- 4–6 years of professional experience in content marketing, social media, or lifecycle/email marketing.
- Proven experience managing multi‑channel campaigns across social, email, and SMS.
- Strong copywriting and editing skills with an ability to adapt tone and style for different platforms.
- Proficiency with social scheduling, analytics, and listening tools, as well as email/SMS marketing platforms (e.g., Klaviyo, Mailchimp, Attentive).
- Strong analytical mindset with experience tracking KPIs and applying insights to improve performance.
- Excellent communication and presentation skills, with client‑facing experience preferred.
- Background in marketing, communications, or related field.
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