Marketing Content Writer Job at The University of Georgia in Athens

Posting Number

S14258P

Working Title

Marketing Content Writer

Department

DAR-Communications

About the University of Georgia

Chartered by the state of Georgia in 1785, the University of Georgia is the birthplace of public higher education in America and is the state’s flagship university. The proof is in our more than 240 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University’s main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,100 faculty and more than 7,700 full-time staff. The University’s enrollment exceeds 41,000 students including over 31,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 19 schools and colleges, including our newly established School of Medicine.

About the College/Unit/Department

Division of Development and Alumni Relations The Division advances the goals of the university by generating private financial support, building and maintaining relationships with alumni and donors, and assisting students with career development opportunities. Development and Alumni Relations’ Office of Communications We serve as an in-house marketing agency for the DAR division. We plan, design mailers, build websites, write, film, photograph, tweet, and more. We collaborate with the Marketing & Communications division to help further the UGA brand and strive to reach audiences with creativity and data-driven insights. We aim to help every DAR unit achieve its goals.

College/Unit/Department website

give.uga.edu, dar.uga.edu, alumni.uga.edu, dar.uga.edu/communications

Posting Type

External

Retirement Plan

TRS or ORP

Employment Type

Employee

Benefits Eligibility

Benefits Eligible

Full/Part time

Full Time

Additional Schedule Information

8:00am–5:00pm; Must be willing and able to work evenings or weekends as necessary

Advertised Salary

$57,000+ commensurate with qualifications and experience

Posting Date

10/15/2025

Open until filled

Yes

Proposed Starting Date

12/01/2025

Special Instructions to Applicants

• This position is structured as a permanent position within the Division of Development & Alumni Relations. We are unable to sponsor a work visa for this position.

Location of Vacancy

Athens Area

EEO Policy Statement

The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance are encouraged to contact Central HR (hrweb@uga.edu).

USG Core Values Statement

The USG values are Integrity, Excellence, Accountability, and Respect. Details available online at the policy manual. Additional information on Freedom of Expression is available online.

Classification Title

Copywriter I

FLSA

Exempt

FTE

1.00

Minimum Qualifications

Bachelor’s degree in a related field or equivalent

Preferred Qualifications

• At least 1-2 years of work experience in marketing, communications, or public relations.
• Experience in a role that requires frequent/heavy writing for media, social, web or print materials.
• Experience in media relations, digital advertising, email marketing and/or social marketing.
• Ability to manage 20+ writing assignments with varying deadlines.
• Knowledge of AP Style writing.
• Understanding of SEO writing.
• Experience with graphic design and/or design programs.
• Experience with WordPress and content management.
• Experience in higher education and/or fundraising.
• Experience in PR or marketing agency.
• Experience in project management or developing timelines.
• Exhibits behavior that supports the university mission and values.

Position Summary

The employee develops and implements marketing and public relations efforts for DAR within the Office of Communications. The team of 15-20 staff produces communications and marketing materials to support alumni engagement, fundraising, and career development. The employee leads content creation for copy and content for websites, news releases, emails, social media, blogs, scripts, publications, and direct mail. Responsibilities include research, interviews, producing on-brand final deliverables, and collaborating with designers, videographers, writers, and web developers to review work for quality and accuracy.

Knowledge, Skills, Abilities and/or Competencies

• Self-starter with ability to work independently and in a team.
• Eager to learn and expand writing skills.
• Ability to manage complex projects and meet deadlines.
• Ability to collaborate and enlist buy-in from different groups.
• Exemplary written and verbal communications skills.
• Organizational skills and multitasking ability.
• Commitment to outstanding customer service.
• Professional and ethical conduct.

Additional Division Expectations

• Open and respectful communication; maintain a stable and healthy work environment.
• Adherence to CASE standards for fundraising reporting; accountability for fundraisers.

Physical Demands

• Some after-hours work and/or travel may be involved
• Office environment; computer work
• Ability to sit for extended periods
• Communication via multiple channels
• Effective writing, speaking and listening
• Organize, prioritize, and multitask
• Lift up to 20 pounds
• Walk, stand, stoop, lift, kneel, climb

Is driving a responsibility of this position?

No

Is this a Position of Trust?

Yes

Does this position have operation, access, or control of financial resources?

No

Does this position require a P-Card?

No

Is having a P-Card an essential function of this position?

No

Security/Children

No

Credit and P-Card policy

Credit check may be required for roles with financial responsibilities. See the UGA Credit Background Check website.

Background Investigation Policy

Offers contingent upon background investigations and credentials checks. May include pre-employment drug test. See the UGA Background Check website.

Duties/Responsibilities

Deliver on-brand written content in pursuit of unit, division, and university goals.

• Develop high-quality content for copy such as news releases, websites, emails, social media, blogs, scripts, publications, and direct mail.
• Collaborate with DARCOMM colleagues to enhance content with visuals.
• Ensure content and final products follow AP Style, are factually correct, reflect the UGA brand, and support DAR/UGA goals.
• Master the UGA brand voice and tone for various sub-brands and channels.
• Customize content to channels (web, email, social, print, events, advertising).
• Develop relationships across the division and campus; use constituent data for accurate profiles.
• Interview subjects to gain background and quotes; follow up for reviews and approvals.
• Craft persuasive language to engage audiences with the university’s value.
• Ensure content is reviewed and shared with appropriate audiences.
• Follow timelines and DARCOMM workflow; use project management system.
• Prioritize projects and foster cross-team collaboration.
• Collaborate with creative, communications and digital colleagues.

Percentage of time

60

Duties/Responsibilities

Participate in marketing meetings and strategy discussions focused on content development.

• Enhance concepting in the role of creative writer.
• Lend strategic input on content needs to achieve goals.
• Collaborate with DARCOMM and campus colleagues for content needs.

Percentage of time

15

Duties/Responsibilities

Proofread materials developed by others in the office.

• Ensure DARCOMM maintains high-quality and accurate output.

Percentage of time

10

Duties/Responsibilities

Maintain a database of potential story ideas and profiles.

• Organize and share ideas with the team.

Percentage of time

10

Duties/Responsibilities

Stay up to date with AP Style and writing tools.

• Monitor AP Style changes and trends; share insights with colleagues.

Percentage of time

5

Contact Details

For questions concerning this position, refer to the Recruitment Contact below.

Recruitment Contact Name

Development & Alumni Relations’ Office of Talent Management

Recruitment Contact Email

dartalent@uga.edu