Baptist Memorial Health Care is hiring: Marketing Coordinator in Memphis

The Marketing Coordinator plays a key role in supporting the development and execution of marketing initiatives for Baptist Medical Group. This individual works closely with internal stakeholders to coordinate and implement strategic marketing projects, ensuring alignment with organizational goals and brand standards. The role involves project management, creative coordination, content development, and cross-functional collaboration. The Marketing Coordinator serves as a vital link between corporate communications and clinical teams, helping to promote BMG services and enhance visibility across the community.

Responsibilities

• Serve as a marketing liaison for Baptist Medical Group within the corporate marketing structure.
• Coordinate and execute marketing projects from concept to completion, including planning, writing, editing, design, production, and evaluation of promotional materials and campaigns.
• Collaborate with internal departments and external vendors to deliver on branding, design, and distribution needs for advertising and communications initiatives.
• Assist in the development of strategic marketing plans tailored to client needs and market trends; act as the internal project lead when drafting and presenting these plans.
• Support digital marketing activities, including content updates, social media engagement, and online advertising.
• Prepare and manage marketing budgets in collaboration with the Director, ensuring cost‑effective delivery of campaigns and adherence to fiscal goals.
• Track project performance metrics and marketing KPIs to evaluate effectiveness of initiatives and recommend improvements.
• Ensure brand consistency and compliance with corporate identity standards in all marketing outputs.
• Complete assigned goals and projects within designated timelines.
• Other duties as assigned.

Requirements

• Minimum: Bachelor’s degree in marketing, advertising, communications, or a related field.
• Minimum: 3 years of professional experience in marketing, advertising, or a related field.
• Strong written and verbal communication skills, including experience developing strategic messaging.
• Proficient in Microsoft Office and familiar with marketing tools such as Adobe Creative Suite, project management software, and social media platforms.
• Understanding of how marketing functions within a healthcare or corporate communications environment.
• Ability to manage multiple projects, meet deadlines, and collaborate effectively with cross‑functional teams.