Caterpillar Inc. is hiring: Search Engine Optimization (SEO) Specialist in Peori

Search Engine Optimization (SEO) Specialist

Join to apply for the Search Engine Optimization (SEO) Specialist role at Caterpillar Inc.

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you are part of a global team that cares as much about each other as about the work we do. We make progress and innovation happen with our customers, where we work and live, building a better world we can all enjoy.

Job Summary

We are seeking a highly skilled and strategic SEO Specialist to lead SEO projects within our global digital ecosystem. This role ensures our websites are search and AI generative engine‑friendly, scalable, and aligned with SEO & GEO best practices across multiple sites, regions, and business units. The candidate will present SEO requirements and recommendations to developers and business unit partners, scope and execute SEO improvement projects, and consult and educate diverse audiences about the benefits and strategy behind SEO & GEO.

What You Will Do

Collaboration & Integration

• Partner with web development, UX, and business partners to integrate SEO into site builds, migrations, maintenance, redesigns, and retirement.
• Work with a variety of business partners to identify and explain SEO & GEO strategies, execute keyword research and competitive analysis, execute content initiatives, and deliver actionable insights.

Monitoring & Reporting

• Leverage SEO tools (e.g., BrightEdge, Oncrawl, Siteimprove) and analytics platforms (Google Analytics 4, Google Search Console, Tableau, Looker Studio, etc.) for insights and monitoring.
• Monitor site health, crawl stats, and index coverage via Google Search Console and Bing Webmaster Tools.
• Create dashboards and reports to communicate performance and opportunities to the team and stakeholders.

Technical SEO

• Develop and provide requirements and recommendations for enterprise‑level technical SEO & GEO strategies across global web properties.
• Lead site audits and/or leverage third‑party site audits to identify crawl, indexation, and performance issues and act on recommendations.
• Manage the requirements, testing, validation, and implementation of redirects, partnering with business partners and development teams.
• Consult and provide requirements for testing and validation of robots.txt files, canonical URLs, XML sitemaps, hreflang implementation, and other technical SEO needs.
• Consult and provide requirements and recommendations for site architecture, internal linking, and URL structures.
• Ensure compliance with Core Web Vitals and mobile‑first indexing.
• Troubleshoot technical SEO issues, identify solutions, and provide impact reports, sometimes at a quick pace.

Innovation & Governance

• Stay ahead of algorithm updates, emerging technologies, and industry trends, including the impact and evolution of AI.
• Develop and enforce SEO governance, standards, and documentation.
• Provide SEO & GEO training & education to applicable audiences.

Considerations For Top Candidates

• Bachelor’s Degree or higher in Marketing, IT, Data Analysis, or related field.
• Experience in SEO, preferably in a large enterprise and/or global environment across a highly matrixed organization with cross‑functional teams.
• Experience leading through influence across different levels of the organization.
• Experience with international SEO, hreflang implementation, and multilingual site structures.
• Ability to simplify and explain complex topics to non‑SEO/GEO audiences.
• Excellent analytical, problem‑solving, communication, and project‑management skills.

Technical Qualifications

• Deep understanding of enterprise‑level analytics tools (e.g., Google Analytics 4, Google Search Console, Tableau, Looker Studio, APIs, BigQuery, etc.).
• Proficiency in SEO tools (e.g., Oncrawl, BrightEdge, Siteimprove, SEMrush).
• Understanding of web performance tools (e.g., Lighthouse, PageSpeed Insights).
• Strong understanding of HTML, CSS, JavaScript, and CMS platforms (e.g., Adobe Experience Manager, eCommerce, Product Information Management (PIM)).

What You Will Get

Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact, and do the work that really matters. Join Us.

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off‑highway diesel and natural gas engines, industrial gas turbines and diesel‑electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed to and contributing to a reduced‑carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Summary Pay Range

$95,640.00 - $143,520.00

Benefits

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement
• These benefits also apply to part‑time employees

This position requires working onsite five days a week.

Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.