Marketing Manager Job at Eastroc Beverage North America in Norwalk

Position Overview We are looking for a passionate and strategic Marketing Manager to lead marketing initiatives for our Eastroc Energy beverages. Eastroc Beverage North America (a division of Pittston Co-Packers). Eastroc Energy is the third largest energy drink in the world. The ideal candidate has experience in consumer-packaged goods (CPG) and a deep understanding of today’s beverage industry. This role will drive brand growth through integrated marketing campaigns, product launches, digital engagement, and retail marketing. Key Responsibilities Brand Strategy & Planning Develop and implement data-driven marketing strategies to drive brand awareness, customer acquisition, and loyalty. Define and evolve brand positioning, voice, and messaging to align with company mission and target audience. Campaign Development & Execution Plan and execute 360° marketing campaigns, including digital, social media, influencer, in-store, and experiential marketing. Collaborate with Eastroc Energy parent company marketing team to produce compelling content and visual assets. Product & Channel Marketing Partner with senior management, R&D, sales and operations to support product innovation and go-to-market plans. Develop tailored strategies for DTC, eCommerce and retail channels. Digital & Social Media Marketing Lead digital growth initiatives including SEO, paid media (Google, Meta, TikTok), and CRM/email marketing. Manage content calendars, community engagement, and influencer programs across social platforms. Consumer Insights & Analytics Conduct market research and analyze consumer trends to inform marketing decisions. Track and report on KPIs and campaign performance, adjusting strategies for optimal ROI. Event & Partnership Marketing Identify and manage partnerships, sponsorships, and sampling events that align with brand values. Represent the brand at trade shows, pop-ups, and community activations. Qualifications Bachelor’s degree in marketing, Communications, Business, or related field. 5+years of marketing experience in alcoholic and/or non-alcoholic beverages. Strong understanding of lifestyle branding. Proficiency in marketing tools like Google Analytics, Meta Business Suite, Klaviyo/Mailchimp, and Shopify (or similar platforms). Excellent communication, organizational, and cross-functional collaboration skills. Self-starter with the ability to thrive in a fast-paced, entrepreneurial environment. What We Offer Competitive base salary + performance bonus eligibility Medical, Dental & Vision insurance (company-subsidized) 401(k) with 6% company match Paid Time Off (PTO) & paid holidays Growth opportunities and on-the-job training #J-18808-Ljbffr