Fay Financial
The Fay Group is a diversified real estate services company offering a full range of home ownership solutions nationwide. We are currently looking for a Marketing Manager to join our team. Reporting to the VP of Marketing, this role supports the planning, execution, and measurement of marketing programs that drive customer acquisition, retention, and brand awareness across assigned business units.
Responsibilities
The Marketing Manager oversees daily marketing operations, creates content and communications, and collaborates with internal teams to ensure alignment with company objectives and compliance standards. The role develops campaign strategy, audience targeting, creative production, channel execution, and performance tracking while maintaining consistent brand messaging and regulatory compliance. The position has the potential to evolve into a people leadership role.
Qualifications
Bachelor’s Degree in Marketing, Communications, Business, or related field
5+ years’ progressive marketing experience with 2+ years in financial services, mortgage lending or related industry experience
Proven experience executing campaigns across multiple channels (digital, social media, email, events, print)
B2C Lead Generation and measurement experience required; B2B Lead Generation is strongly preferred
Strong writing skills with demonstrated ability to create public-facing content (ads, newsletters, website, blog articles, press releases, etc.)
Prior experience in brand/ reputation management (online reviews and Google Business Profiles) preferred
Familiarity with CRM systems (e.g., Total Expert, Microsoft Dynamics 365), marketing automation tools, and analytics platforms (GA4, social media management tools, etc.)
Experience with graphic design software (Canva or similar) and AI Tools (Microsoft Pilot) is preferred
Previous experience managing people and leading teams strongly preferred
Advanced skills and experience in MS Word, Excel, and PowerPoint
Strong verbal and written communication skills
Strong interpersonal skills with the ability to collaborate effectively with multiple stakeholders across the organization
Strong analytical skills
Solid decision-making abilities coupled with sound judgment
People management skills with the ability to coach and train others
Strong time management skills
Ability to prioritize numerous tasks and manage shifting priorities
Client-focused with strong execution skills and results orientation
High level of precision with attention to detail and consistency
Flexible, open to change, and able to learn new things quickly
Ability to work in a collaborative environment and provide guidance for working
Benefits
Medical, Dental, and Vision Insurance
Company Paid Life Insurance
Disability Insurance
Pet Insurance
401k Program with Employer Matching
3 Weeks Paid Time Off (PTO)
Paid Holidays
Wellness Initiatives
Employee Assistance Program
Hybrid Work Schedules with Remote Flex Days
Compensation
The hiring range for this position is between $95,000.00-$120,000.00 annually
This position is eligible for an annual discretionary bonus
EEO Statement
The Fay Group and affiliated companies participate in E-Verify. For more information, go to www.dhs.gov/e-verify .
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