AVP, Creative Strategy Job at Fay Financial in Tampa

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Founded in 2008, The Fay Group is a diversified real estate services company offering a complete range of home ownership products and services to include mortgage servicing, property renovations, property management, realty, business purpose lending and insurance to homeowners, investors and clients nationwide. We consider the people behind those mortgages, and work hard to give them the best opportunity to stay in their homes by providing solutions to navigate the challenges of homeownership while working toward their long-term financial goals.

Join Us on Our Journey

We are currently looking for a AVP, Creative Strategy to join our team.

Reporting to Senior Leadership, the AVP, Creative Strategy, leads all phases of creative development and execution of brand strategy to produce a positive customer experience that drives revenue. The role is responsible for achieving long-term strategic goals and business objectives and creates designs and creative elements across digital (websites, social channels, digital/video ads, Google Business Profiles) and traditional (email, direct mail, flyers, presentations, signage) channels.

The role ensures adherence to all policies and standards that reinforce the organization's branding strategy and quality goals across all Fay and Genstone brands. The AVP, Creative Strategy, monitors daily work progress and resolves issues to meet all production timelines. This position manages both internal and external design resources and collaborates strongly with business unit leaders, cross-functional approvers, and the entire Marketing Team.

Qualifications include:

• Bachelor’s degree in Marketing or related field
• 5 + years of experience in marketing, communication, public relations, preferred within mortgage, financial services, or real estate company
• 5 + years experience in developing and executing creative marketing strategies, with a proven track record of driving brand engagement across multiple channels
• 5 + years of experience in supporting creative departments/graphic design teams
• 3 + years of demonstrated experience leading/managing an effective team
• Direct-to-consumer experience required. B2B design experience strongly preferred.
• Previous experience leading team projects, managing timelines, and cross-functional collaboration
• General understanding of digital and print production processes
• Proficient experience with MS Office to include Outlook, Excel, Word, and PowerPoint;
• Excellent web development skills, including WordPress and Wix, and experience developing public-facing content (website, ads, social media posts, etc.)
• Experience using Adobe Creative Suite applications
• Experience with Canva or other web-based design platforms (i.e., Illustrator, InDesign, Photoshop Dreamweaver)
• Working knowledge of CSS, HTML5, and JavaScript
• Experience with Email/CRM systems (Total Expert, Salesforce, Klaviyo, Hubspot, or similar) for email design
• Demonstrated experience working in a fast-paced workplace environment
• Familiarity with Project Management Software (Monday.com, JIRA, etc.) to manage project workflow
• Familiarity with AI Tools to aid in design and copywriting tasks
• Strong planning and project management skills with a history of successful execution of plans
• Effective at managing multiple priorities under tight deadlines
• Client-focused with strong execution skills and results orientation
• Effective management skills to include assisting with talent selection, training, coaching, mentorship, and performance management
• Demonstrated ability to establish credibility, coupled with recognizing and supporting the organization’s culture, values, and priorities
• Ability to effectively manage through change and ambiguity
• Strong verbal and written communication skills
• Strong interpersonal skills with the ability to develop and maintain effective relationships across the organization
• Strong listening skills with the ability to facilitate meetings and effectively lead discussions
• Strong organizational skills; effective time management for self and team
• Strong analytical skills
• Strong problem-solving abilities
• Strong attention to detail
• Solid decision-making abilities coupled with sound judgment
• Compliance orientation
• Collaborative approach to work
• High degree of business acumen; strong fiscal and technical aptitude
• Self-directed; comfortable working with ambiguity and uncertainty
• High degree of professional maturity, integrity, and ability to maintain confidential data and information

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Featured Benefits

• Medical, Dental and Vision Insurance
• Company Paid Life Insurance
• Disability Insurance
• Pet Insurance
• 401k Program with Employer Matching
• 3 Weeks Paid Time Off (PTO)
• Paid Holidays
• Wellness Initiatives
• Employee Assistance Program
• Eligible for Hybrid Work Schedule with Remote Flex Days

Compensation

• The hiring range for this position is between $95,000.00-$115,000.00 annually
• This position is eligible for an annual discretionary bonus

Fay Cares!

The Fay-Constructive Foundation was established to fulfill the philanthropic mission of The Fay Group employees to serve the communities in which they live and work. Our employees make voluntary contributions to the Foundation. Each quarter, their contributions are donated to organizations focused on improving education opportunities, combating poverty, and supporting military service members and first responders.

At Fay, we believe that the best ideas come from having a team that is diverse in backgrounds, experiences, and perspectives. We strive to ensure each of our employees feels valued, respected, and included, and is presented with equal opportunities to be successful. Fay is an equal-opportunity workplace. The Fay Group and affiliated companies participate in E-Verify. For more information, go to www.dhs.gov/E-Verify.