Marketing Manager Job at JET Management in Los Angeles

Position: Marketing Manager

JET Management is looking for an experienced, organized, and proactive Marketing Manager to join our growing team. You will play a key role in driving innovative, world-class marketing campaigns across our roster - spanning electronic, indie, pop & alternative genres - working closely with the heads of the JET marketing department. You will be part of a rapidly growing and forward-thinking company that prides itself on working across the organization to leverage collective experience and knowledge.

The ideal candidate has 3-5+ years of hands-on experience in music marketing - someone who thrives at the intersection of creativity and strategy, and can confidently lead campaigns from concept to execution. This role requires a proactive self-starter who can think big-picture while staying detail-oriented, and who naturally leads with collaboration, creativity, and accountability.

As Marketing Manager, you’ll oversee day-to-day campaign execution for select clients, working closely with artists, management, DSP partners, labels, etc. to bring each artist’s vision to life.

Responsibilities:

• Lead marketing campaigns for artist music releases and tours - building timelines, budgets, and cross-functional communication between teams, DSPs, labels, and external partners.
• Strategize and execute digital marketing initiatives across paid, organic, and influencer channels to grow audience engagement and drive measurable impact.
• Work closely with artists and management to develop compelling narratives and creative content strategies that align with each artist’s voice and goals.
• Collaborate with DSP partners (Spotify, Apple Music, Amazon, YouTube, TikTok, etc.) on playlist pitching, content initiatives, and promotional activations.
• Oversee tour marketing efforts including show rollouts, ticketing strategy, local promotions, and creative fan activations.
• Analyze campaign performance and fan data, translating insights into actionable recommendations for future strategies.
• Stay deeply immersed in music, culture, and digital trends, identifying opportunities to innovate across social, experiential, and creator-driven marketing.
• Collaborate with the executive team to shape department-wide best practices and marketing frameworks as JET continues to grow.
• Efficient daily communication and information flow with team members, marketing department, and artists as needed, always ensuring confidentiality and discretion
• Work with our advertising team to guide deployment of paid media spends, analyze ad performance, and communicate results and recommendations to artist teams
• Track music and pop culture trends, social memes, viral moments, and influencer activity - sharing relevant insights and creative ideas to keep our campaigns ahead of the curve
• Ideation of creative content, including short-form video and fan engagement initiatives

Salary:

$75,000-$85,000 USD annually

Modality:

Hybrid / In Office 3x per week

Qualifications:

• 3-5+ years of experience in music marketing at a management company, record label, or similar industry role.
• Must have experience in various music genres and touring activities globally, as well as working with labels on music releases.
• Strong communication, organization, and time management skills; thrives in a fast-paced environment and can juggle multiple projects at once.
• Detail-oriented with a creative mindset, always looking for ways to optimize and elevate campaigns.
• Strong understanding of social platforms (Instagram, TikTok, Twitter/X, YouTube), digital advertising, and strong interest in influencer and fan community culture, with an eye for identifying viral and culturally relevant moments.
• Exceptional communication and leadership skills, with the ability to work cross-functionally and present ideas clearly to artists and teams.
• Strong proficiency in Adobe (Photoshop, Premiere), Canva, Google Workspace (Docs, Sheets, Slides), Microsoft Office (Word, Excel) and File Sharing Platforms (Box, Dropbox).
• Data-savvy and confident using analytics to inform creative and strategic decisions.
• Highly organized, proactive, and able to manage multiple campaigns in a fast-paced environment.
• Creative thinker who understands brand-building and audience storytelling.
• Bachelor’s degree required.