Fairmont State University
Fairmont State University is hiring: Marketing Content Strategist in Fairmont
Fairmont State University, Fairmont, WV, US, 26555
Posting Details
Posting Summary
Working Title
Marketing Content Strategist
Type of Position
Staff - Full Time
Department
Marketing and CMCS
Appointment Length
July - June (12 mo)
Benefits Eligible?
Yes
Published Salary
Requested Part-Time Staff Hours
NA
F.T.E.
1.00
Grant Funded Position?
No
If temporary (or grant funded) position, indicate ending date
Description of Job Duties and Responsibilities
Position Summary
The Marketing Content Strategist advances the university's brand and enrollment goals by creating clear, compelling, and audience-focused copy. This role develops materials for print, digital, and web platforms-such as brochures, flyers, print and digital advertisements, and website copy, ensuring a consistent brand voice and messaging that resonates with prospective students, families, and the broader community. Reports to Editor-in-Chief, Communications, Marketing, & Creative Services (CMCS).
Responsibilities and duties may include, but not be limited to, the following:
Minimum Required Education
Bachelor's degree in marketing, communications, journalism, public relations, English or a related field, or a bachelor's degree in any field with appropriate marketing copy writing experience.
Required Licenses and/or Certifications
NA
Minimum Required Qualifications
Posting Detail Information
Requisition Number
2026040SP
Number of Vacancies
1
Anticipated Hire Date
ASAP
Position End Date (if temporary)
Job Open Date
10/17/2025
Job Close Date
10/31/2025
Open Until Filled
No
Special Instructions to Applicants
Advertising Summary
Quicklink for Posting
https://www.fairmontstatejobs.com/postings/9541
Job Duties
Posting Summary
Working Title
Marketing Content Strategist
Type of Position
Staff - Full Time
Department
Marketing and CMCS
Appointment Length
July - June (12 mo)
Benefits Eligible?
Yes
Published Salary
Requested Part-Time Staff Hours
NA
F.T.E.
1.00
Grant Funded Position?
No
If temporary (or grant funded) position, indicate ending date
Description of Job Duties and Responsibilities
Position Summary
The Marketing Content Strategist advances the university's brand and enrollment goals by creating clear, compelling, and audience-focused copy. This role develops materials for print, digital, and web platforms-such as brochures, flyers, print and digital advertisements, and website copy, ensuring a consistent brand voice and messaging that resonates with prospective students, families, and the broader community. Reports to Editor-in-Chief, Communications, Marketing, & Creative Services (CMCS).
Responsibilities and duties may include, but not be limited to, the following:
- Research, write and edit engaging brand and recruitment marketing copy for communications channels, including but not limited to, web, social media, print, and video.
- Work closely with key stakeholders within the university's colleges, divisions and departments to develop academic marketing collateral (web, digital, print, video) that strategically target students and parents with specific interests.
- Work closely with the Editor-in-Chief to develop a robust editorial calendar for cross-platform content and share important stories and information that promotes brand affinity.
- Work closely with the Editor-in-Chief to develop a robust editorial calendar for cross-platform content and share important stories and information that supports Enrollment Management.
- Work closely with Design team to develop copy for marketing collateral.
- Edit and proofread brand and recruitment marketing communications as requested.
- Interview and/or engage with students, alumni and parents to write related content for use across multiple platforms.
- Develop SEO-optimized website copy that uses keywords and clear structure to improve search visibility and reach prospective audiences.
- Create and refine zero-click SEO content such as FAQs, summaries, alt text, and highlights that improve visibility in search results and voice assistants.
- Develop content briefs and style references to keep messaging, tone, and branding consistent across university materials.
- Collaborate with faculty and staff to review and update content for accuracy, clarity, and alignment with university standards.
- Create copy for the Office of the President as required
- Assists CMCS in their efforts as needed
- May serve on university-wide committees
- Perform related duties as assigned
- Stay current on design trends, software updates, and industry best practices.
- Take advantage of training opportunities and feedback to strengthen writing and marketing skills. Support is available for travel to relevant regional/national conferences.
Minimum Required Education
Bachelor's degree in marketing, communications, journalism, public relations, English or a related field, or a bachelor's degree in any field with appropriate marketing copy writing experience.
Required Licenses and/or Certifications
NA
Minimum Required Qualifications
- At least two years full-time professional work experience in marketing, communications, admissions/enrollment management or writing.
- Excellent project management and time-management skills; ability to coordinate multiple priorities.
- Excellent grammar skills; strong proofreader and editor
- Experience in writing for the web and understanding of search engine optimization
- Experience developing persuasive marketing collateral that strengthens brand
- Experience within a higher education environment
Posting Detail Information
Requisition Number
2026040SP
Number of Vacancies
1
Anticipated Hire Date
ASAP
Position End Date (if temporary)
Job Open Date
10/17/2025
Job Close Date
10/31/2025
Open Until Filled
No
Special Instructions to Applicants
Advertising Summary
Quicklink for Posting
https://www.fairmontstatejobs.com/postings/9541
Job Duties