Deep Abacus
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Direct message the job poster from Deep Abacus
We’re launching a new fine dining restaurant in New York City - a collaboration between an A-List global music and culture icon and an award-winning international chef. The concept celebrates modern Peruvian cuisine, blending craftsmanship, creativity, and cultural storytelling in a refined yet vibrant setting.
We’re seeking a hands-on, strategic marketing lead to build and execute the full 360° marketing and communications strategy — from brand creation and launch planning to ongoing storytelling, events, and partnerships.
This role suits someone who moves fluidly between strategy and creativity, with a deep understanding of how hospitality, art, and culture intersect.
What You’ll Do
Shape the brand identity and narrative — defining positioning, tone, and creative direction across all channels.
Develop and execute the pre-opening marketing plan, covering PR, partnerships, launch events, and digital storytelling.
Oversee daily marketing activities, including social media, creative content, and press coordination.
Collaborate with the chef, creative partners, and leadership team to ensure authentic, high-impact communication.
Curate partnerships and events that build cultural relevance and community around the brand.
Work with PR agencies and media contacts to secure earned coverage and elevate visibility.
Maintain brand consistency across digital, print, and on‑site experiences.
Track and assess marketing performance across organic and earned channels.
Who You Are
6–12 years’ experience in marketing, communications, or brand management — ideally within hospitality, lifestyle, or luxury sectors.
A creative storyteller with strong cultural awareness and visual sensibility.
Experienced in launching or growing hospitality or lifestyle brands.
Skilled at managing PR, content creation, and cross‑functional collaboration.
Confident engaging with high‑profile talent and creative partners.
Comfortable working independently in a start‑up environment — resourceful, curious, and execution‑focused.
What We Offer
A defining role in the launch of one of New York’s most exciting new restaurant concepts.
The opportunity to work with world‑class culinary and creative talent.
Competitive compensation and room to grow as the brand develops.
A collaborative environment where creativity and ideas are valued.
#J-18808-Ljbffr
Direct message the job poster from Deep Abacus
We’re launching a new fine dining restaurant in New York City - a collaboration between an A-List global music and culture icon and an award-winning international chef. The concept celebrates modern Peruvian cuisine, blending craftsmanship, creativity, and cultural storytelling in a refined yet vibrant setting.
We’re seeking a hands-on, strategic marketing lead to build and execute the full 360° marketing and communications strategy — from brand creation and launch planning to ongoing storytelling, events, and partnerships.
This role suits someone who moves fluidly between strategy and creativity, with a deep understanding of how hospitality, art, and culture intersect.
What You’ll Do
Shape the brand identity and narrative — defining positioning, tone, and creative direction across all channels.
Develop and execute the pre-opening marketing plan, covering PR, partnerships, launch events, and digital storytelling.
Oversee daily marketing activities, including social media, creative content, and press coordination.
Collaborate with the chef, creative partners, and leadership team to ensure authentic, high-impact communication.
Curate partnerships and events that build cultural relevance and community around the brand.
Work with PR agencies and media contacts to secure earned coverage and elevate visibility.
Maintain brand consistency across digital, print, and on‑site experiences.
Track and assess marketing performance across organic and earned channels.
Who You Are
6–12 years’ experience in marketing, communications, or brand management — ideally within hospitality, lifestyle, or luxury sectors.
A creative storyteller with strong cultural awareness and visual sensibility.
Experienced in launching or growing hospitality or lifestyle brands.
Skilled at managing PR, content creation, and cross‑functional collaboration.
Confident engaging with high‑profile talent and creative partners.
Comfortable working independently in a start‑up environment — resourceful, curious, and execution‑focused.
What We Offer
A defining role in the launch of one of New York’s most exciting new restaurant concepts.
The opportunity to work with world‑class culinary and creative talent.
Competitive compensation and room to grow as the brand develops.
A collaborative environment where creativity and ideas are valued.
#J-18808-Ljbffr