Carter's/OshKosh
Serving the needs of all families with young children,
Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.
HOW YOU’LL MAKE AN IMPACT: At Carter’s Inc., we’re passionate about helping families celebrate life’s most important milestones. We’re looking for a Senior Manager, Retail Marketing to lead consumer-facing marketing initiatives that bring our brands to life across Carter’s stores, outlets, and omni-retail channels. This role will focus on setting the long-term vision of Retail Marketing while leading a team focused on elevating our brand, driving in‑store experiences, driving traffic, and creating meaningful connections with parents and families. The ideal candidate has a strong background in corporate retail marketing, thrives in fast‑paced environments, and brings both strategic, innovative vision and executional excellence.
50% - Retail Strategy & Planning
Proven ability to develop and lead a holistic retail marketing vision and strategy including long-range planning, not just promotional or seasonal calendars, but multi-season roadmaps that connect brand ambition to business growth targets.
Deep consumer segmentation understanding - connects brand, behavior, and buying patterns into actionable, industry leading retail experiences.
Omnichannel orchestration - knows how to create cohesion between retail, digital, and wholesale channels so that each reinforces the brand and drives total enterprise growth.
Demonstrated experience modernizing the in-store and retail marketing experience (e.g., digital integration, experiential retail, personalization) in support of driving store traffic.
30% - Campaign Development & Execution
Lead the team in developing and executing integrated retail campaigns, from in-store promotions and retail brand, to services, loyalty programs, and events that help drive store traffic.
Ensure Carter’s stores deliver a consistent, consumer‑first experience that inspires parents and families while driving conversion.
Ability to localize and scale - can develop frameworks that maintain global brand consistency while allowing for local consumer and retail nuances.
20% - Cross‑Functional Leadership
Collaborate closely with Integrated Brand Marketing, Creative, Digital, Media, PR and Store Operations to deliver cohesive omni-channel campaigns.
Executive-level storytelling – demonstrated ability to synthesize performance and analytics and translate into actionable retail marketing investments and show measurable ROI.
Supporting team in managing agency and vendor relationships to ensure high-quality creative and timely execution.
WE’D LOVE TO HEAR FROM YOU IF: Must have:
8+ years of corporate retail marketing experience, ideally with apparel, family lifestyle, or consumer brands.
Proven success building and developing seasonless retail brand strategies that can translate into seasonal retail marketing campaigns that drive measurable results.
Creative thinker who pushes for new ways to express brand storytelling in physical environments.
Balances instinct and analytics - makes bold creative bets but backs them with evidence and learning loops.
Drives brand distinction - can articulate what makes the retail experience uniquely ownable versus competitors, and embeds that in every campaign.
Deep understanding of the omni-channel consumer journey and the role of retail in brand building.
Strong leadership and team management skills with a passion for coaching and developing talent.
Excellent communicator with the ability to influence cross-functional partners and senior leadership.
OUR TEAM MEMBERS:
Lead Courageously: Have a strong sense of personal values that align with our Company values.
Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment.
Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients.
Drive Growth: Set aggressive goals and implement plans precisely.
Cultivates Innovation: Respectfully challenge the “we’ve always done it this way” mentality and explore new ways to achieve desired outcomes.
MAKE A CAREER AT CARTER’S: Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.
NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.
Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.
#J-18808-Ljbffr
Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.
HOW YOU’LL MAKE AN IMPACT: At Carter’s Inc., we’re passionate about helping families celebrate life’s most important milestones. We’re looking for a Senior Manager, Retail Marketing to lead consumer-facing marketing initiatives that bring our brands to life across Carter’s stores, outlets, and omni-retail channels. This role will focus on setting the long-term vision of Retail Marketing while leading a team focused on elevating our brand, driving in‑store experiences, driving traffic, and creating meaningful connections with parents and families. The ideal candidate has a strong background in corporate retail marketing, thrives in fast‑paced environments, and brings both strategic, innovative vision and executional excellence.
50% - Retail Strategy & Planning
Proven ability to develop and lead a holistic retail marketing vision and strategy including long-range planning, not just promotional or seasonal calendars, but multi-season roadmaps that connect brand ambition to business growth targets.
Deep consumer segmentation understanding - connects brand, behavior, and buying patterns into actionable, industry leading retail experiences.
Omnichannel orchestration - knows how to create cohesion between retail, digital, and wholesale channels so that each reinforces the brand and drives total enterprise growth.
Demonstrated experience modernizing the in-store and retail marketing experience (e.g., digital integration, experiential retail, personalization) in support of driving store traffic.
30% - Campaign Development & Execution
Lead the team in developing and executing integrated retail campaigns, from in-store promotions and retail brand, to services, loyalty programs, and events that help drive store traffic.
Ensure Carter’s stores deliver a consistent, consumer‑first experience that inspires parents and families while driving conversion.
Ability to localize and scale - can develop frameworks that maintain global brand consistency while allowing for local consumer and retail nuances.
20% - Cross‑Functional Leadership
Collaborate closely with Integrated Brand Marketing, Creative, Digital, Media, PR and Store Operations to deliver cohesive omni-channel campaigns.
Executive-level storytelling – demonstrated ability to synthesize performance and analytics and translate into actionable retail marketing investments and show measurable ROI.
Supporting team in managing agency and vendor relationships to ensure high-quality creative and timely execution.
WE’D LOVE TO HEAR FROM YOU IF: Must have:
8+ years of corporate retail marketing experience, ideally with apparel, family lifestyle, or consumer brands.
Proven success building and developing seasonless retail brand strategies that can translate into seasonal retail marketing campaigns that drive measurable results.
Creative thinker who pushes for new ways to express brand storytelling in physical environments.
Balances instinct and analytics - makes bold creative bets but backs them with evidence and learning loops.
Drives brand distinction - can articulate what makes the retail experience uniquely ownable versus competitors, and embeds that in every campaign.
Deep understanding of the omni-channel consumer journey and the role of retail in brand building.
Strong leadership and team management skills with a passion for coaching and developing talent.
Excellent communicator with the ability to influence cross-functional partners and senior leadership.
OUR TEAM MEMBERS:
Lead Courageously: Have a strong sense of personal values that align with our Company values.
Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment.
Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients.
Drive Growth: Set aggressive goals and implement plans precisely.
Cultivates Innovation: Respectfully challenge the “we’ve always done it this way” mentality and explore new ways to achieve desired outcomes.
MAKE A CAREER AT CARTER’S: Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.
NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.
Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.
#J-18808-Ljbffr