Executive Alliance
Manager, CRM Marketing & Lifecycle Operations - Health & Wellness Food Products
Executive Alliance, Los Angeles, California, United States, 90079
Manager, CRM Marketing & Lifecycle Operations - Health & Wellness Food Products
Executive Alliance is pleased to represent a renowned global baby products manufacturer and distributor. They produce innovative products and functional gear for children and their caregivers, holding over 350+ patents to date, and more than 250 international product and brand design awards. Their products are sold in more than 50 countries and have received over 1M five‑star reviews.
They are seeking a
Manager or Senior Manager of CRM Marketing & Lifecycle Operations
to drive revenue growth through customer engagement and retention, increasing customer lifetime value (LTV) across DTC channels.
NOTE: This hybrid (3/2) opportunity sits in the greater Los Angeles area near Sherman Oaks, CA. This is not a fully remote role. The ideal Manager will be adept at building and optimizing customer journeys, leveraging data, and leading initiatives that foster long‑term brand loyalty, and will be a champion cross‑functional collaborator. This person will report to the Director, e‑Commerce.
Responsibilities
Customer Lifecycle Strategy: Increase the company’s repeat purchase rates and LTV by developing and implementing a comprehensive lifecycle marketing strategy focused on customer engagement and retention.
Customer Journey Mapping: Design and enhance customer journeys across acquisition, engagement, and retention, creating personalized, data‑driven experiences that resonate with the company’s diverse customer segments.
Retention Marketing Programs: Lead the development of retention programs such as loyalty initiatives, re‑engagement efforts, and other CRM strategies (e.g., email, SMS, direct mail), ensuring campaigns are consistent with brand voice.
Subscription Development: Play a key role in developing the company’s subscription business with strategies to drive subscriber acquisition, retention, and LTV.
Data‑Driven Optimization: Use customer insights, data analytics, and personalization tactics to fuel retention strategies, continuously testing and optimizing campaigns to improve performance.
Cross‑Functional Collaboration: Work closely with Marketing, Brand Design, Paid Acquisition, and Website operations teams to build a cohesive customer experience.
KPI Monitoring & Reporting: Track, analyze, and report on key performance indicators (KPIs) such as LTV, engagement, and retention, turning insights into actionable recommendations that drive revenue growth.
Qualifications
Experience: 6-8+ years in lifecycle, retention, or CRM marketing, with a focus on DTC or e‑commerce; CPG experience preferred.
Analytical Skills: Strong analytical and data‑driven mindset with experience using customer insights and KPIs to drive strategy and decision‑making.
Technical Skills: Proficient in CRM tools and marketing automation platforms, with experience in data analysis and visualization tools.
Customer‑Centric Approach: Proven ability to develop strategies that prioritize customer needs, satisfaction, and brand loyalty, in alignment with the company’s mission.
Cross‑Channel Expertise: Hands‑on experience managing lifecycle marketing across email, SMS, push notifications, and direct mail.
Collaboration: Exceptional interpersonal and communication skills, with a track record of effective cross‑functional collaboration.
Creative Problem Solver: Innovative thinker with the ability to bring fresh ideas to a fast‑paced, mission‑driven environment.
Contact Doug Wald Vice President of Recruiting Executive Alliance +1-631-493-0515 doug@execsallied.com
Location & Salary Greater Los Angeles, CA (hybrid) – $70,000 - $245,000
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They are seeking a
Manager or Senior Manager of CRM Marketing & Lifecycle Operations
to drive revenue growth through customer engagement and retention, increasing customer lifetime value (LTV) across DTC channels.
NOTE: This hybrid (3/2) opportunity sits in the greater Los Angeles area near Sherman Oaks, CA. This is not a fully remote role. The ideal Manager will be adept at building and optimizing customer journeys, leveraging data, and leading initiatives that foster long‑term brand loyalty, and will be a champion cross‑functional collaborator. This person will report to the Director, e‑Commerce.
Responsibilities
Customer Lifecycle Strategy: Increase the company’s repeat purchase rates and LTV by developing and implementing a comprehensive lifecycle marketing strategy focused on customer engagement and retention.
Customer Journey Mapping: Design and enhance customer journeys across acquisition, engagement, and retention, creating personalized, data‑driven experiences that resonate with the company’s diverse customer segments.
Retention Marketing Programs: Lead the development of retention programs such as loyalty initiatives, re‑engagement efforts, and other CRM strategies (e.g., email, SMS, direct mail), ensuring campaigns are consistent with brand voice.
Subscription Development: Play a key role in developing the company’s subscription business with strategies to drive subscriber acquisition, retention, and LTV.
Data‑Driven Optimization: Use customer insights, data analytics, and personalization tactics to fuel retention strategies, continuously testing and optimizing campaigns to improve performance.
Cross‑Functional Collaboration: Work closely with Marketing, Brand Design, Paid Acquisition, and Website operations teams to build a cohesive customer experience.
KPI Monitoring & Reporting: Track, analyze, and report on key performance indicators (KPIs) such as LTV, engagement, and retention, turning insights into actionable recommendations that drive revenue growth.
Qualifications
Experience: 6-8+ years in lifecycle, retention, or CRM marketing, with a focus on DTC or e‑commerce; CPG experience preferred.
Analytical Skills: Strong analytical and data‑driven mindset with experience using customer insights and KPIs to drive strategy and decision‑making.
Technical Skills: Proficient in CRM tools and marketing automation platforms, with experience in data analysis and visualization tools.
Customer‑Centric Approach: Proven ability to develop strategies that prioritize customer needs, satisfaction, and brand loyalty, in alignment with the company’s mission.
Cross‑Channel Expertise: Hands‑on experience managing lifecycle marketing across email, SMS, push notifications, and direct mail.
Collaboration: Exceptional interpersonal and communication skills, with a track record of effective cross‑functional collaboration.
Creative Problem Solver: Innovative thinker with the ability to bring fresh ideas to a fast‑paced, mission‑driven environment.
Contact Doug Wald Vice President of Recruiting Executive Alliance +1-631-493-0515 doug@execsallied.com
Location & Salary Greater Los Angeles, CA (hybrid) – $70,000 - $245,000
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