Victra
Location:
Raleigh- Hybrid
About Us Victra is Verizon’s largest premium retailer in the United States. We thrive on collaboration, innovation, and performance. Our mission is to "Connect technology to life in a trustworthy, fun, and profitable way".We work closely with Verizon and our brand partners to deliver exceptional product offerings, promotions, and campaigns that drive in-store traffic and revenue.
About the Role We are seeking a Marketing Manager-CRM who will create strategies and execute campaigns around engaging our customer base to drive repeat sales and loyalty. A successful candidate will be data-driven, have experience with CDP platforms, email marketing, SMS marketing, loyalty strategy, and is excited about acting as the voice of the customer and connect our data to drive a scalable, personalized experience thereby increasing loyalty, retention, and LTV.
Hybrid- In office (Raleigh) Mon-Wed, Optional work from home Thu-Fri
Key Responsibilities
Understand our customer segmentation and customer journey; using data and creativity, explore and test new segments; understand where customers come from, their motivations, their previous shopping patterns, and how we can continue to engage and delight them
Develop retention strategies that enable 1 : 1 marketing personalization for each customer
Plan CRM campaigns that will increase repeat purchases, including email, SMS, direct mail, content, and other paid media channels
Strategically utilize sales and promotional strategies to drive results without detracting from the brand
Help manage promotional calendars with Merchandising and Promotions team to effectively engage our existing customers
Review the competitive landscape and implement best practices for CRM marketing, including but not limited to demographic data, technographic data, behavioral data, and routine validation
Perform quality assurance and troubleshoot code rendering across multiple desktop and mobile devices
Collaborate cross-functionally to deliver best in class messaging that delivers strong performance and retention
Analyze e-mail data and digital metrics, derive insights, and determine action plans to improve performance
Work with the Senior Marketing Analyst to predict consumer behavior around marketing initiatives
Partner with Director of Customer Experience to understand customer reviews and work to integrate into customer segmentation
Work closely with the call center to create sustainable CRM programs that will help validate and enrich our understanding of customers
Leverage website activity to build upon current segmentation and work with marketing partners to ensure they can utilize web behavior intelligently for retention and growth
Previous experience in managing junior team members
What We’re Looking For
Professional CRM Marketing experience 5-7 years working within an advanced retailer, e-commerce company, or a multi-unit environment
Experience supporting personalized campaigns (1 to 1) to customers
Experience driving multichannel activation (email, push notification, app offers, etc.)
Digital experience with CRM, using Email and Loyalty Rewards Program to drive customer behavior
Knowledge of converting design files into HTML templates
Experience in working with ESP to build and test email creative and HTML
Proven ability to manage multiple projects simultaneously while balancing competing and changing priorities
Experience with HubSpot, WordPress, Qualtrics, Adobe Test and Target, Twilio, Oracle Eloqua, and Salesforce - (HubSpot preferred)
Strong understanding of the web development lifecycle and customer lifecycle
SEO knowledge and experience preferred
Experience in developing content preferred
Proven experience building segments, testing, and optimizing to drive foot traffic into stores
Support creation and documentation of procedural and strategic processes, calendars, and reporting
Serve as the primary business lead with IT and ESP vendor to ensure that our database and systems support business objectives
Manage risks - anticipate bottlenecks, manage project prioritization, and balance the business needs versus technical considerations to deliver business results.
Demonstrates strong digital vision and customer-centric focus to communications
Experience with Google Analytics and Google Tag Manager
Ability to self-motivate, work independently, and as part of a team
Willingness to learn new technologies and platforms
Bachelors’ degree required
Advanced PC skills (MS Word, Microsoft Outlook Calendar & E-Mail, Excel, Power Point)
Why Join Us?
Paid training and career development opportunities.
Comprehensive health, dental, and vision insurance.
k retirement plan.
Tuition reimbursement.
Employee discounts on Verizon services.
Career pathing opportunities.
#J-18808-Ljbffr
About Us Victra is Verizon’s largest premium retailer in the United States. We thrive on collaboration, innovation, and performance. Our mission is to "Connect technology to life in a trustworthy, fun, and profitable way".We work closely with Verizon and our brand partners to deliver exceptional product offerings, promotions, and campaigns that drive in-store traffic and revenue.
About the Role We are seeking a Marketing Manager-CRM who will create strategies and execute campaigns around engaging our customer base to drive repeat sales and loyalty. A successful candidate will be data-driven, have experience with CDP platforms, email marketing, SMS marketing, loyalty strategy, and is excited about acting as the voice of the customer and connect our data to drive a scalable, personalized experience thereby increasing loyalty, retention, and LTV.
Hybrid- In office (Raleigh) Mon-Wed, Optional work from home Thu-Fri
Key Responsibilities
Understand our customer segmentation and customer journey; using data and creativity, explore and test new segments; understand where customers come from, their motivations, their previous shopping patterns, and how we can continue to engage and delight them
Develop retention strategies that enable 1 : 1 marketing personalization for each customer
Plan CRM campaigns that will increase repeat purchases, including email, SMS, direct mail, content, and other paid media channels
Strategically utilize sales and promotional strategies to drive results without detracting from the brand
Help manage promotional calendars with Merchandising and Promotions team to effectively engage our existing customers
Review the competitive landscape and implement best practices for CRM marketing, including but not limited to demographic data, technographic data, behavioral data, and routine validation
Perform quality assurance and troubleshoot code rendering across multiple desktop and mobile devices
Collaborate cross-functionally to deliver best in class messaging that delivers strong performance and retention
Analyze e-mail data and digital metrics, derive insights, and determine action plans to improve performance
Work with the Senior Marketing Analyst to predict consumer behavior around marketing initiatives
Partner with Director of Customer Experience to understand customer reviews and work to integrate into customer segmentation
Work closely with the call center to create sustainable CRM programs that will help validate and enrich our understanding of customers
Leverage website activity to build upon current segmentation and work with marketing partners to ensure they can utilize web behavior intelligently for retention and growth
Previous experience in managing junior team members
What We’re Looking For
Professional CRM Marketing experience 5-7 years working within an advanced retailer, e-commerce company, or a multi-unit environment
Experience supporting personalized campaigns (1 to 1) to customers
Experience driving multichannel activation (email, push notification, app offers, etc.)
Digital experience with CRM, using Email and Loyalty Rewards Program to drive customer behavior
Knowledge of converting design files into HTML templates
Experience in working with ESP to build and test email creative and HTML
Proven ability to manage multiple projects simultaneously while balancing competing and changing priorities
Experience with HubSpot, WordPress, Qualtrics, Adobe Test and Target, Twilio, Oracle Eloqua, and Salesforce - (HubSpot preferred)
Strong understanding of the web development lifecycle and customer lifecycle
SEO knowledge and experience preferred
Experience in developing content preferred
Proven experience building segments, testing, and optimizing to drive foot traffic into stores
Support creation and documentation of procedural and strategic processes, calendars, and reporting
Serve as the primary business lead with IT and ESP vendor to ensure that our database and systems support business objectives
Manage risks - anticipate bottlenecks, manage project prioritization, and balance the business needs versus technical considerations to deliver business results.
Demonstrates strong digital vision and customer-centric focus to communications
Experience with Google Analytics and Google Tag Manager
Ability to self-motivate, work independently, and as part of a team
Willingness to learn new technologies and platforms
Bachelors’ degree required
Advanced PC skills (MS Word, Microsoft Outlook Calendar & E-Mail, Excel, Power Point)
Why Join Us?
Paid training and career development opportunities.
Comprehensive health, dental, and vision insurance.
k retirement plan.
Tuition reimbursement.
Employee discounts on Verizon services.
Career pathing opportunities.
#J-18808-Ljbffr