Logo
Sofar Sounds

Manager, Social Media Marketing (FTC, 1 year)

Sofar Sounds, New York, New York, us, 10261

Save Job

Manager, Social Media Marketing (FTC, 1 year) As Manager, Social Media Marketing, you’ll shape and scale Sofar’s social presence globally while supporting local markets to thrive. This hybrid role combines strategic planning with hands‑on content creation, developing frameworks and campaigns at scale while shooting and editing TikToks, writing carousel copy, and spotting trends before they peak.

You’re a creative tastemaker with a strong point of view, cultural fluency, and a passion for building community online. You’ll oversee global channels, partner with local markets, support brand campaigns, and ensure Sofar’s social storytelling is as intimate and unforgettable as the shows themselves.

What you’ll do:

Develop and execute innovative marketing strategies in partnership with local teams — spanning organic and paid social, influencer collaborations, and localized activations

Set the creative vision for Sofar’s social presence and storytelling across Instagram, TikTok, YouTube, Threads, LinkedIn, and emerging platforms

Manage global socials & create posting plans that encourage engagement, boost ticket sales, and tell our story

Build and roll out playbooks, resources, and toolkits that empower global and local teams to create content with impact

Conceptualize, shoot, and edit platform‑native content with a strong creative POV — especially short‑form video for TikTok and Reels — using tools like Final Cut, Adobe Premiere, or CapCut to edit

Repurpose long‑form artist content into engaging short‑form cutdowns

Write compelling copy and craft narratives that spark engagement, drive discovery, and deepen connection with our community

Collaborate with internal teams and external partners to create social‑first deliverables for branded campaigns

Support launches, special initiatives, and new show formats (e.g., singles nights, comedy, dance) with social strategy and execution

Lead community management and foster engagement across platforms, amplifying Sofar’s artist‑first ethos

Monitor and analyze social performance using tools like Sprout Social, translating insights into creative and strategic decisions

Experiment with new formats, trends, and tactics to grow reach and engagement while staying true to Sofar’s brand voice

Who you are:

A

creative visionary

with 4+ years in social media or digital marketing, ideally in music, live experiences, or culture

Skilled in

short‑form content creation

— from ideation through editing — with proficiency in Final Cut, CapCut, or similar tools

Deeply tuned in to cultural trends and platform shifts, with instincts for what resonates across different communities

A

storyteller and community builder

who knows how to spark conversation, create buzz, and foster connection both online and IRL

Comfortable working across multiple teams and stakeholders, balancing strategy with hands‑on execution

Analytical and data‑driven, able to measure impact and adapt strategy in real time

Passionate about supporting artists and building inclusive, diverse creative communities

If our mission and job opening resonate, you're encouraged to apply even if your experience doesn't precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.

#J-18808-Ljbffr