Stryker
The Marketing Manager, Data will lead our data monetization strategy by treating data as a commercial asset, optimizing data flow across the JR ecosystem and driving cross‑functional collaboration to establish value‑driven data agreements.
What you will do
Conduct and apply competitive and market analysis to shape strategy and anticipate future competitors.
Monitor market activity, penetration, and performance vs. competitors to guide business decisions.
Build and maintain KOL relationships, translating insights into marketing and product strategy.
Develop and execute strategic plans, annual marketing plans, and product launch strategies.
Align marketing strategies with enterprise digital transformation and data innovation goals.
Drive customer segmentation, targeting, and positioning for data products and AI‑enabled solutions.
Define and communicate compelling value propositions for data platforms, predictive tools, and healthcare analytics.
Leverage customer feedback, usage patterns, and CLV insights to improve offerings and engagement.
Partner with clinical operations to develop evidence generation strategies and real‑world data studies.
Collaborate with technical, sales, and digital teams to co‑create platforms, go‑to‑market strategies, and enablement tools.
Lead sales enablement efforts through playbooks, training, and data literacy initiatives.
Manage pricing strategy for data products, subscriptions, and APIs to balance value and competitiveness.
Track performance metrics for adoption, utilization, revenue growth, and customer engagement.
Respond to shifts in market dynamics by adapting strategy, positioning, and resource allocation.
Build thought leadership and brand credibility in medtech data and AI innovation.
Identify and prioritize data sources that can be leveraged to demonstrate clinical and economic value.
Lead cross‑functional collaboration on real‑world data studies and platform performance benchmarking.
Act as a key marketing stakeholder in enterprise‑level data governance, integration, and privacy compliance initiatives.
Champion a culture of innovation, experimentation, and learning across data‑related initiatives.
What you need (Required)
8+ years of work experience.
Experience with data‑driven marketing strategies, including analytics, segmentation, and insight generation.
What you need (Preferred)
5+ years medical device or marketing/sales experience.
Familiarity with data science concepts, digital health platforms, or enterprise data architecture.
Experience launching or scaling data products, digital platforms, or AI‑powered tools in healthcare or medtech.
Ability to translate technical capabilities into commercial value propositions for internal and external stakeholders.
Strong cross‑functional leadership skills with experience influencing technical, legal, clinical, and commercial partners.
Salary:
$115,600
-
$245,800
(salary + bonus eligible + benefits).
This role will be posted for a minimum of 3 days.
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What you will do
Conduct and apply competitive and market analysis to shape strategy and anticipate future competitors.
Monitor market activity, penetration, and performance vs. competitors to guide business decisions.
Build and maintain KOL relationships, translating insights into marketing and product strategy.
Develop and execute strategic plans, annual marketing plans, and product launch strategies.
Align marketing strategies with enterprise digital transformation and data innovation goals.
Drive customer segmentation, targeting, and positioning for data products and AI‑enabled solutions.
Define and communicate compelling value propositions for data platforms, predictive tools, and healthcare analytics.
Leverage customer feedback, usage patterns, and CLV insights to improve offerings and engagement.
Partner with clinical operations to develop evidence generation strategies and real‑world data studies.
Collaborate with technical, sales, and digital teams to co‑create platforms, go‑to‑market strategies, and enablement tools.
Lead sales enablement efforts through playbooks, training, and data literacy initiatives.
Manage pricing strategy for data products, subscriptions, and APIs to balance value and competitiveness.
Track performance metrics for adoption, utilization, revenue growth, and customer engagement.
Respond to shifts in market dynamics by adapting strategy, positioning, and resource allocation.
Build thought leadership and brand credibility in medtech data and AI innovation.
Identify and prioritize data sources that can be leveraged to demonstrate clinical and economic value.
Lead cross‑functional collaboration on real‑world data studies and platform performance benchmarking.
Act as a key marketing stakeholder in enterprise‑level data governance, integration, and privacy compliance initiatives.
Champion a culture of innovation, experimentation, and learning across data‑related initiatives.
What you need (Required)
8+ years of work experience.
Experience with data‑driven marketing strategies, including analytics, segmentation, and insight generation.
What you need (Preferred)
5+ years medical device or marketing/sales experience.
Familiarity with data science concepts, digital health platforms, or enterprise data architecture.
Experience launching or scaling data products, digital platforms, or AI‑powered tools in healthcare or medtech.
Ability to translate technical capabilities into commercial value propositions for internal and external stakeholders.
Strong cross‑functional leadership skills with experience influencing technical, legal, clinical, and commercial partners.
Salary:
$115,600
-
$245,800
(salary + bonus eligible + benefits).
This role will be posted for a minimum of 3 days.
#J-18808-Ljbffr