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Advantage Federal Credit Union

Marketing Communications Specialist

Advantage Federal Credit Union, Rochester, New York, United States

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We are actively recruiting for a Marketing Communications Specialist to join our Marketing Team!

The salary range for this position is $22.00 per hour- $25.00 per hour.

The successful candidate will improve the credit union's competitive position, consistent with its mission, within the markets served. They will help execute the overall plan and corporate goals focusing on social media content, watching and analysing trends to help coordinate the efforts of marketing and sales toward the accomplishment of overall objectives. Prepare marketing material and handle social media for the credit union. This person is the "branch liaison" who is responsible for getting all inventory and promotional items to the branches in a timely manner. In addition, this person will work with Marketing and Accounting on VISA reports, analysing and making recommendations. The Marketing Communications Specialist is responsible for developing and executing a clearly defined social media strategy in a manner that supports marketing and member service initiatives while increasing brand equity and on‑line awareness.

Essential Functions & Responsibilities

Assist in the creation and implementation of social media strategy to align with business goals.

Create, schedule, and publish engaging text, image, and video content.

Collaborate with other teams to ensure brand consistency and timely promotional coverage.

Monitor social media channels for industry trends.

Organise and participate in events to build community and enhance brand awareness.

Work with the marketing team to help improve the credit union's competitive position, consistent with its mission, within the markets served. (Monroe County)

Execute the plan and help coordinate the efforts of marketing and sales toward the accomplishment of overall objectives; corporate goals and support the marketing team and branches overall.

Prepare marketing materials for all events and branches. This includes helping develop, print and distribution.

This person is the "branch liaison" who is responsible for getting all inventory and promotional items to the branches in a timely manner.

This person will also work with marketing and accounting on product reports, including VISA usage, member activity, and youth account growth, analysing and making recommendations.

Assists in coordinating and attending special events; advertising; monitors planning, schedules and implementation as required for proper execution of each event and advertising campaigns internally for employees and externally for members.

Example of SEG (Select Employee Groups are RCSD, URMC, Rochester Regional Health, RIT)

Performs other job related duties as assigned.

Performance Measurements

To assist marketing, provide product and social media recommendations to supervisor based on current research data/trends, regarding market strategies and directions, the credit union should take.

They are responsible for creating and implementing social media strategies to achieve marketing targets.

To ensure communications are accurate, timely and within budgetary guidelines.

To provide friendly, professional and accurate service and support to all team members and SEG's.

Physical Requirements Frequent lifting of boxes and supplies up to 25lbs.

Work Environment 75% on site, 25% remote.

Seniority level Entry level

Employment type Full-time

Job function Marketing and Sales

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