Inside Higher Ed
Webmaster and SEO Specialist - College of Science and Mathematics
Inside Higher Ed, Kennesaw, Georgia, us, 30156
Webmaster and SEO Specialist - College of Science and Mathematics
Join to apply for the
Webmaster and SEO Specialist - College of Science and Mathematics
role at
Inside Higher Ed .
Job Title:
Webmaster and SEO Specialist - College of Science and Mathematics
Location:
Kennesaw, Georgia
Regular/Temporary:
Regular
Full/Part Time:
Full-Time
Job ID:
290811
About Us Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Kennesaw State University is one of the 50 largest public institutions in the country. With growing enrollment and global reach, we continue to expand our institutional influence and prominence beyond the state of Georgia. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower our 47,000 students to become thought leaders, lifelong learners, and informed global citizens. Our entrepreneurial spirit, high‑impact research, and Division I athletics draw students from throughout the region and from more than 100 countries across the globe. Our university's vibrant culture, career opportunities, rich benefits, and values of respect, integrity, collaboration, inclusivity, and accountability make us an employer of choice. We are part of the University System of Georgia.
We are searching for talented people to join Kennesaw State University in our vision. Come Take Flight at KSU!
Location Primary Location for Job Responsibilities:
Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw, GA 30144.
Our Marietta campus is located at 1100 South Marietta Parkway, Marietta, GA 30060.
Job Summary The Webmaster and SEO Specialist will play a pivotal role in creating, managing, and optimizing our web presence. This individual will be responsible for developing and maintaining websites for various departments and colleges using the University's CMS system. The role includes implementing innovative SEO strategies, ensuring brand consistency across all digital platforms, and enhancing user experience to align with the University's mission and goals.
Responsibilities
Design and develop websites for different colleges and departments, focusing on navigation, page layout, and overall user experience.
Use the University's CMS system effectively to build and manage web pages.
Ensure all web content is up-to-date and reflects the current offerings and achievements of the respective departments and colleges.
Develop and implement SEO strategies to enhance visibility and ranking on search engines.
Optimize web pages, including HTML, site structure, metadata, layout, and navigation.
Keep abreast of the latest SEO trends and algorithms to ensure maximum effectiveness.
Conduct usability testing to ensure the website is user-friendly and meets the needs of the target audience.
Analyze user feedback to continually improve the website's performance and user experience.
Maintain the consistency of the website's look and feel, ensuring a cohesive brand experience.
Collaborate with leadership and points of contact from various departments and colleges to gather requirements and provide guidance on web best practices.
Discuss and implement new website features and enhancements in alignment with college/departmental goals and user needs.
Educate and assist college and departmental staff in understanding the importance of SEO and web presence.
Stay updated with web techniques to provide accurate and meaningful insights.
Customize reports based on stakeholder requirements, presenting insights in a clear and actionable format.
Required Qualifications Educational Requirements
Bachelor's degree from an accredited institution of higher education or equivalent combination of relevant education and/or experience.
Required Experience
Two (2) years related experience in website management with extensive experience in website design (portfolio required).
Preferred Qualifications Preferred Educational Qualifications
Advanced degree in Communications, Marketing, Computer Science, Information Technology or related field.
Preferred Experience
Web and SEO experience in higher education industry, information technology, computer science, or related field.
Experience in BrightEdge SEO platform, OmniUpdate CMS.
Previous SEO experience in optimizing web and campaign performance in search results.
Previous experience utilizing Google Analytics advanced analytics, Advanced Microsoft Office Excel, Word, and PowerPoint.
Proposed Salary Exempt positions: The salary range for this position is between $45,900 and $61,672. Offers will be based on candidate experience and budget availability.
Abilities & Knowledge
Able to do in-depth keyword analytics and use keywords in content, campaigns, and creative materials.
Able to write, edit and coordinate original, and curated search engine-optimized (SEO) content.
Able to analyze content performance to understand user behavior and push toward continuous content improvement.
Able to translate analytic data into strategic ideas and recommendations.
Able to achieve top search engine rankings.
Able to handle multiple tasks or projects at one time and meet assigned deadlines.
Knowledge and ability to produce creative web designs and develop responsive websites.
Knowledge of the latest CMS solutions.
Knowledge and experience using graphics and web development tools.
Knowledge and experience of HTML, CSS, and JavaScript.
Knowledge of best practices for organic search engine optimization including knowledge of search engine spiders and ranking factors.
Knowledge of the latest trends, technologies, and methodologies in web design, graphic design, and search engine optimization strategies.
Strong knowledge of search engine algorithms and ranking strategies.
Excellent interpersonal, initiative, teamwork, problem-solving, independent judgment, organization, communication (verbal and written), time management, project management, and presentation skills.
Proficient with computer applications and programs associated with the position (i.e. Microsoft Office suite, Illustrator, Photoshop, Acrobat and Flash, BrightEdge, Google Analytics).
Strong attention to detail and follow‑up skills.
Strong customer service skills and phone and e‑mail etiquette.
Equal Employment Opportunity Kennesaw State University is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for all. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, the University prohibits harassment of or discrimination against any person because of race, color, sex (including sexual harassment, pregnancy and related medical conditions), sexual orientation, gender identity, gender expression, ethnicity or national origin, religion, age, genetic information, disability, or veteran or military status by any member of the KSU community.
For additional information on this policy, or to file a complaint under the provisions of this policy, students, employees, applicants for employment or admission or other third parties should contact the Office of Institutional Equity at English Building, Suite 225, eeo@kennesaw.edu.
Background Check
Standard Enhanced
Education
Per the University System of Georgia background check policy, all final candidates will be required to consent to a criminal background investigation. Applicants for positions of trust with screening results which confirm a disqualifying criminal history will be immediately disqualified from employment eligibility.
All applicants are required to include professional references as part of their application process. Some positions may require additional job‑based screenings such as motor vehicle report, credit check, pre‑employment drug screening and/or verification of academic credentials.
https://www.usg.edu/hr/assets/hr/hrap_manual/HRAP_Background_Investigation_Employment.pdf
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Webmaster and SEO Specialist - College of Science and Mathematics
role at
Inside Higher Ed .
Job Title:
Webmaster and SEO Specialist - College of Science and Mathematics
Location:
Kennesaw, Georgia
Regular/Temporary:
Regular
Full/Part Time:
Full-Time
Job ID:
290811
About Us Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Kennesaw State University is one of the 50 largest public institutions in the country. With growing enrollment and global reach, we continue to expand our institutional influence and prominence beyond the state of Georgia. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower our 47,000 students to become thought leaders, lifelong learners, and informed global citizens. Our entrepreneurial spirit, high‑impact research, and Division I athletics draw students from throughout the region and from more than 100 countries across the globe. Our university's vibrant culture, career opportunities, rich benefits, and values of respect, integrity, collaboration, inclusivity, and accountability make us an employer of choice. We are part of the University System of Georgia.
We are searching for talented people to join Kennesaw State University in our vision. Come Take Flight at KSU!
Location Primary Location for Job Responsibilities:
Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw, GA 30144.
Our Marietta campus is located at 1100 South Marietta Parkway, Marietta, GA 30060.
Job Summary The Webmaster and SEO Specialist will play a pivotal role in creating, managing, and optimizing our web presence. This individual will be responsible for developing and maintaining websites for various departments and colleges using the University's CMS system. The role includes implementing innovative SEO strategies, ensuring brand consistency across all digital platforms, and enhancing user experience to align with the University's mission and goals.
Responsibilities
Design and develop websites for different colleges and departments, focusing on navigation, page layout, and overall user experience.
Use the University's CMS system effectively to build and manage web pages.
Ensure all web content is up-to-date and reflects the current offerings and achievements of the respective departments and colleges.
Develop and implement SEO strategies to enhance visibility and ranking on search engines.
Optimize web pages, including HTML, site structure, metadata, layout, and navigation.
Keep abreast of the latest SEO trends and algorithms to ensure maximum effectiveness.
Conduct usability testing to ensure the website is user-friendly and meets the needs of the target audience.
Analyze user feedback to continually improve the website's performance and user experience.
Maintain the consistency of the website's look and feel, ensuring a cohesive brand experience.
Collaborate with leadership and points of contact from various departments and colleges to gather requirements and provide guidance on web best practices.
Discuss and implement new website features and enhancements in alignment with college/departmental goals and user needs.
Educate and assist college and departmental staff in understanding the importance of SEO and web presence.
Stay updated with web techniques to provide accurate and meaningful insights.
Customize reports based on stakeholder requirements, presenting insights in a clear and actionable format.
Required Qualifications Educational Requirements
Bachelor's degree from an accredited institution of higher education or equivalent combination of relevant education and/or experience.
Required Experience
Two (2) years related experience in website management with extensive experience in website design (portfolio required).
Preferred Qualifications Preferred Educational Qualifications
Advanced degree in Communications, Marketing, Computer Science, Information Technology or related field.
Preferred Experience
Web and SEO experience in higher education industry, information technology, computer science, or related field.
Experience in BrightEdge SEO platform, OmniUpdate CMS.
Previous SEO experience in optimizing web and campaign performance in search results.
Previous experience utilizing Google Analytics advanced analytics, Advanced Microsoft Office Excel, Word, and PowerPoint.
Proposed Salary Exempt positions: The salary range for this position is between $45,900 and $61,672. Offers will be based on candidate experience and budget availability.
Abilities & Knowledge
Able to do in-depth keyword analytics and use keywords in content, campaigns, and creative materials.
Able to write, edit and coordinate original, and curated search engine-optimized (SEO) content.
Able to analyze content performance to understand user behavior and push toward continuous content improvement.
Able to translate analytic data into strategic ideas and recommendations.
Able to achieve top search engine rankings.
Able to handle multiple tasks or projects at one time and meet assigned deadlines.
Knowledge and ability to produce creative web designs and develop responsive websites.
Knowledge of the latest CMS solutions.
Knowledge and experience using graphics and web development tools.
Knowledge and experience of HTML, CSS, and JavaScript.
Knowledge of best practices for organic search engine optimization including knowledge of search engine spiders and ranking factors.
Knowledge of the latest trends, technologies, and methodologies in web design, graphic design, and search engine optimization strategies.
Strong knowledge of search engine algorithms and ranking strategies.
Excellent interpersonal, initiative, teamwork, problem-solving, independent judgment, organization, communication (verbal and written), time management, project management, and presentation skills.
Proficient with computer applications and programs associated with the position (i.e. Microsoft Office suite, Illustrator, Photoshop, Acrobat and Flash, BrightEdge, Google Analytics).
Strong attention to detail and follow‑up skills.
Strong customer service skills and phone and e‑mail etiquette.
Equal Employment Opportunity Kennesaw State University is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for all. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, the University prohibits harassment of or discrimination against any person because of race, color, sex (including sexual harassment, pregnancy and related medical conditions), sexual orientation, gender identity, gender expression, ethnicity or national origin, religion, age, genetic information, disability, or veteran or military status by any member of the KSU community.
For additional information on this policy, or to file a complaint under the provisions of this policy, students, employees, applicants for employment or admission or other third parties should contact the Office of Institutional Equity at English Building, Suite 225, eeo@kennesaw.edu.
Background Check
Standard Enhanced
Education
Per the University System of Georgia background check policy, all final candidates will be required to consent to a criminal background investigation. Applicants for positions of trust with screening results which confirm a disqualifying criminal history will be immediately disqualified from employment eligibility.
All applicants are required to include professional references as part of their application process. Some positions may require additional job‑based screenings such as motor vehicle report, credit check, pre‑employment drug screening and/or verification of academic credentials.
https://www.usg.edu/hr/assets/hr/hrap_manual/HRAP_Background_Investigation_Employment.pdf
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