Lamar Advertising is hiring: Graphic Designer in Buffalo

Overview

Do you want your designs to make an impact on the success of local businesses? Would you like to see your work in the public arena? If so, we have a great opportunity for you! Our Lamar office in Buffalo, New York is now hiring a new team member to help us design effective outdoor advertising campaigns for brands in Buffalo, NY and the surrounding areas. The Graphic Designer is responsible for making our billboard and digital advertisements SHINE.

This position is solely responsible for the creative process by working with the sales teams to provide artwork for new and existing clients as well as communicating with clients and printers to ensure the artwork is aligned with the client’s strategy.

Why Lamar?

Lamar Advertising has been named as a “Best Company to Work For” in U.S. News & World Report’s annual ranking.

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What you can expect from us

• A Monday-Friday 8:00am-5:00pm in office work schedule
• An hourly range of $20 - $22/ hour dependent on relevant experience and qualifications
• 120 hours of paid time off (PTO) that increases with tenure
• 12 paid company holidays, including President's day and Juneteenth
• A comprehensive 3-6 month training program
• Career advancement opportunities
• Ongoing professional development and internal leadership programs to maximize your career potential
• Multiple medical plan options and health savings account
• Hospital, Critical Illness, and Accident coverage
• Short & long-term disability and paid parental leave
• Employee Stock purchase plan
• 401k plan with company match
• Wellness program incentives such as medical plan premium holidays and HSA contributions

What we are looking for in you

• Aptitude, thorough understanding and proficiency in Outdoor design
• Ability to communicate effectively with proper grammar in person, over phone and via e-mail
• Ability to design visually with the proficiency to distinguish color patterns and identify good use of color
• Thorough knowledge of departmental processes and procedures, as well as company policies
• Knowledge of inventory and territory is preferred
• Ability to perform effectively under conditions of fluctuating workloads
• Ability to design visually appealing outdoor advertisements and marketing materials by converting verbal requests into visual designs
• Skill in working independently and following through on assignments with minimal direction
• Must be self‑motivated, personable, team‑player with a positive and accommodating attitude
• Must be creative, forward‑thinking, with a solid understanding of design concepts, particularly layout and typography
• Must have strong communications and organizational skills, with the ability to balance projects, set deadlines, and manage expectations
• Must be able to design within our company branding guidelines
• Ability to brainstorm individually and collaboratively, mock up designs, and present ideas
• Must have an eye for details and be able to respond positively to constructive criticism
• Proficiency in Adobe Illustrator, Photoshop and InDesign
• Basic knowledge of PowerPoint and other presentation programs, such as Keynote or Prezi
• Basic knowledge of the print production process

Education and Experience

• High School Education or equivalent required
• An associate degree or up to 3 years of college or technical school in graphic arts is required.
• A minimum of 2 years of experience in graphic arts is preferred.
• Or another equivalent combination of education and experience.

Assignemnts and Responsibilities

• Create and design visually appealing and functional structure artwork, ensuring the designs are “outdoor friendly” while adhering to schedule requirements in a timely manner. Includes working with clients to convert their current designs to effective outdoor designs, and helping clients with sizing and translation issues when providing their own artwork.
• Work with other markets to promote and produce campaigns for new digitals and/or PowerPoint presentations.
• Manage special requests and/or designs that require special attention.
• Communicate with the printers on uploading art, confirming art dimensions, and confirming advertisement dimensions.

Physical Demands and Work Environment

• The primary work environment for this position is an office.
• The physical demands for this position include light lifting, seeing (with a focus on reading and color distinction), sitting more than 50% of the time, talking, and turning.
• Nights away from home are less than 10%.

Who we are

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

Services We Offer

• Billboards
• Interstate logos
• Handpainted murals
• Transportation and airports
• The largest network of digital billboards in the United States

EEO Statement

Lamar is an EEO/AA employer including Individuals with Disabilities, Protected Veterans, and any other State or Federally protected characteristic.

Additional Information

Please note: Upon submitting your application, you will be asked to complete an 8‑15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position.

Candidates with a disability in need of an accommodation to fulfill our application requirements should email recruiting@lamar.com.

Disability Self‑Identification

When applying for a job with Lamar, you will be asked to voluntarily self‑identify whether you have a disability. Please take a moment to watch this video for clarification on why we’re asking for this information!