Koala Health
At Koala Health, we have our eyes set on an ambitious goal: to make managing your pet’s health simple and delightful. We’ve already launched our pharmacy service that allows people to shop for their pets’ medications and supplements online and get them delivered to their doorstep in presorted medication pouches. Now we’re focused on continuing to improve that experience while building a suite of new products and services that will make the pet health experience even better.
We’re looking for a hands‑on Director of Partner Marketing to partner directly with our Sales organization to accelerate pipeline growth and drive measurable results. This role will lead the strategy and execution of campaigns that build brand awareness, generate qualified leads, and help convert veterinary professionals into long‑term partners. You’ll own the marketing engine behind our B2B sales success: from campaign strategy to performance reporting, and ensure Sales is fully equipped to close deals efficiently.
What You Will Do
Develop and lead a multi‑channel lead generation strategy focused on demo bookings and pipeline acceleration.
Execute campaigns targeting practice owners, clinic managers, and veterinary professionals through a variety of outlets including but not limited to: email campaigns and CRM journeys, Paid search (Google Ads) and retargeting, Social campaigns (LinkedIn, Facebook, Instagram) and online vet communities (Facebook, LinkedIn, Reddit), Veterinary publications.
Layer in supporting brand awareness tactics to reinforce Koala’s presence in the veterinary community.
Drive continuous optimization through data‑driven A/B testing, performance insights, and campaign iteration.
Partner closely with Sales leadership to align marketing initiatives with pipeline goals and target accounts with the goal of increasing demo bookings and demo conversion rates.
Improve content and collateral to maximize demo conversions, including sales decks and partner pitch decks, one‑pagers and printed materials, website copy, email templates, and case studies.
Create enablement resources that empower Sales to deliver consistent and impactful messaging.
Build automated lead nurturing journeys to move prospects from awareness to demo to conversion.
Own CRM campaign management and measurement, ensuring timely, targeted communication.
Use segmentation and performance data to refine messaging for high‑value audiences.
Establish clear KPIs for all lead generation and sales enablement programs.
Report on campaign performance regularly and translate data into actionable insights.
Measure the impact of marketing activities on demo bookings, pipeline growth, and conversion rates.
What You Will Bring
7+ years of B2B marketing experience with a strong focus on demand generation and sales enablement, specifically within veterinary or adjacent healthcare industries.
2+ years of experience in veterinary medicine or adjacent industries.
Proven track record of building campaigns that drive measurable pipeline growth.
Strong collaboration and communication skills with Sales, Operations, and Leadership teams.
Proficiency in CRM and marketing automation tools (HubSpot, Salesforce, Marketo, etc.). A strong mix of strategic vision and hands‑on execution skills.
Highly organized with a bias toward action and measurable results.
Fast moving, adaptable, and capable of thriving in a dynamic environment.
Key Success Metrics
Number of demos booked / pipeline generated
Qualified leads (MQLs/SQLs) and lead‑to‑demo conversion rate
Sales content usage and impact on win rates
Cost per lead / cost per demo
Email engagement and CRM journey performance
ROI of marketing campaigns and spend
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We’re looking for a hands‑on Director of Partner Marketing to partner directly with our Sales organization to accelerate pipeline growth and drive measurable results. This role will lead the strategy and execution of campaigns that build brand awareness, generate qualified leads, and help convert veterinary professionals into long‑term partners. You’ll own the marketing engine behind our B2B sales success: from campaign strategy to performance reporting, and ensure Sales is fully equipped to close deals efficiently.
What You Will Do
Develop and lead a multi‑channel lead generation strategy focused on demo bookings and pipeline acceleration.
Execute campaigns targeting practice owners, clinic managers, and veterinary professionals through a variety of outlets including but not limited to: email campaigns and CRM journeys, Paid search (Google Ads) and retargeting, Social campaigns (LinkedIn, Facebook, Instagram) and online vet communities (Facebook, LinkedIn, Reddit), Veterinary publications.
Layer in supporting brand awareness tactics to reinforce Koala’s presence in the veterinary community.
Drive continuous optimization through data‑driven A/B testing, performance insights, and campaign iteration.
Partner closely with Sales leadership to align marketing initiatives with pipeline goals and target accounts with the goal of increasing demo bookings and demo conversion rates.
Improve content and collateral to maximize demo conversions, including sales decks and partner pitch decks, one‑pagers and printed materials, website copy, email templates, and case studies.
Create enablement resources that empower Sales to deliver consistent and impactful messaging.
Build automated lead nurturing journeys to move prospects from awareness to demo to conversion.
Own CRM campaign management and measurement, ensuring timely, targeted communication.
Use segmentation and performance data to refine messaging for high‑value audiences.
Establish clear KPIs for all lead generation and sales enablement programs.
Report on campaign performance regularly and translate data into actionable insights.
Measure the impact of marketing activities on demo bookings, pipeline growth, and conversion rates.
What You Will Bring
7+ years of B2B marketing experience with a strong focus on demand generation and sales enablement, specifically within veterinary or adjacent healthcare industries.
2+ years of experience in veterinary medicine or adjacent industries.
Proven track record of building campaigns that drive measurable pipeline growth.
Strong collaboration and communication skills with Sales, Operations, and Leadership teams.
Proficiency in CRM and marketing automation tools (HubSpot, Salesforce, Marketo, etc.). A strong mix of strategic vision and hands‑on execution skills.
Highly organized with a bias toward action and measurable results.
Fast moving, adaptable, and capable of thriving in a dynamic environment.
Key Success Metrics
Number of demos booked / pipeline generated
Qualified leads (MQLs/SQLs) and lead‑to‑demo conversion rate
Sales content usage and impact on win rates
Cost per lead / cost per demo
Email engagement and CRM journey performance
ROI of marketing campaigns and spend
#J-18808-Ljbffr