Humana
Senior Associate, Product Marketing (MedSup, PDP & Specialty)
Humana, Louisville, Kentucky, us, 40201
Senior Associate, Product Marketing (MedSup, PDP & Specialty)
Join to apply for the
Senior Associate, Product Marketing (MedSup, PDP & Specialty)
role at
Humana . This role supports the development and execution of marketing strategies for Humana’s Medicare Supplement, Prescription Drug Plans (PDP), and Specialty products, ensuring our messaging is clear, compliant, and tailored to the needs of our members.
Base pay range $94,900.00/yr – $130,500.00/yr
Key Role Functions
Assist in the development of go-to-market strategies for MedSup, PDP, and Specialty products
Collaborate with Product, Compliance, Brand, and Sales teams to ensure alignment and executional excellence
Support campaign planning, creative development, and performance tracking
Conduct market research and competitive analysis to inform messaging and positioning
Help manage marketing calendars, content development, and stakeholder communications
Required Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field
4+ years of experience in healthcare marketing, with a focus on Medicare Supplement (MedSup), Prescription Drug Plans (PDP), or specialty products
Strong understanding of CMS regulations and compliance standards for Medicare-related communications
Demonstrated ability to support go-to-market strategies, campaign execution, and performance tracking
Experience collaborating with cross-functional teams including Product, Compliance, Sales, and Brand
Strong organizational and communication skills
Familiarity with senior-focused marketing and CMS regulations
Preferred Qualifications
Background in digital marketing, creative development, or content strategy for regulated healthcare products
Background in member engagement or lifecycle marketing
Proficiency in marketing analytics and reporting tools
Professional certifications in healthcare marketing, digital strategy, or Medicare compliance
Experience working with managed care organizations (MCOs), pharmacy benefit managers (PBMs), or CMS
Additional Information
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense
Humana will provide telephone equipment appropriate to meet business requirements for the position
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Benefits
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process As part of our hiring process, we may contact you via text message and email to gather more information using a software platform called HireVue. If selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to the next round of interviews.
For internal candidates, please submit questions to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter. Provide the requisition number to expedite your request.
Humana values personal identity protection. Applicants may be asked to provide their Social Security Number if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information to your application on Humana’s secure website.
Travel: While this is a remote position, occasional travel to Humana’s offices for training or meetings may be required.
Scheduled Weekly Hours 40 hours per week
Application Deadline 10‑22‑2025
About Us Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health.
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. Humana takes affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and advance individuals with disability or protected veteran status, basing all employment decisions only on valid job requirements.
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Senior Associate, Product Marketing (MedSup, PDP & Specialty)
role at
Humana . This role supports the development and execution of marketing strategies for Humana’s Medicare Supplement, Prescription Drug Plans (PDP), and Specialty products, ensuring our messaging is clear, compliant, and tailored to the needs of our members.
Base pay range $94,900.00/yr – $130,500.00/yr
Key Role Functions
Assist in the development of go-to-market strategies for MedSup, PDP, and Specialty products
Collaborate with Product, Compliance, Brand, and Sales teams to ensure alignment and executional excellence
Support campaign planning, creative development, and performance tracking
Conduct market research and competitive analysis to inform messaging and positioning
Help manage marketing calendars, content development, and stakeholder communications
Required Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field
4+ years of experience in healthcare marketing, with a focus on Medicare Supplement (MedSup), Prescription Drug Plans (PDP), or specialty products
Strong understanding of CMS regulations and compliance standards for Medicare-related communications
Demonstrated ability to support go-to-market strategies, campaign execution, and performance tracking
Experience collaborating with cross-functional teams including Product, Compliance, Sales, and Brand
Strong organizational and communication skills
Familiarity with senior-focused marketing and CMS regulations
Preferred Qualifications
Background in digital marketing, creative development, or content strategy for regulated healthcare products
Background in member engagement or lifecycle marketing
Proficiency in marketing analytics and reporting tools
Professional certifications in healthcare marketing, digital strategy, or Medicare compliance
Experience working with managed care organizations (MCOs), pharmacy benefit managers (PBMs), or CMS
Additional Information
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense
Humana will provide telephone equipment appropriate to meet business requirements for the position
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Benefits
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process As part of our hiring process, we may contact you via text message and email to gather more information using a software platform called HireVue. If selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to the next round of interviews.
For internal candidates, please submit questions to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter. Provide the requisition number to expedite your request.
Humana values personal identity protection. Applicants may be asked to provide their Social Security Number if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information to your application on Humana’s secure website.
Travel: While this is a remote position, occasional travel to Humana’s offices for training or meetings may be required.
Scheduled Weekly Hours 40 hours per week
Application Deadline 10‑22‑2025
About Us Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health.
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. Humana takes affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and advance individuals with disability or protected veteran status, basing all employment decisions only on valid job requirements.
#J-18808-Ljbffr