Humana
Senior Associate, Product Marketing (MedSup, PDP & Specialty)
Humana, Chicago, Illinois, United States
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Senior Associate, Product Marketing (MedSup, PDP & Specialty)
role at
Humana .
Base pay range: $94,900.00/yr - $130,500.00/yr.
About the Role Become a part of our caring community and help us put health first. Are you a detail-oriented marketer with a passion for supporting seniors and specialty populations? As the Senior Associate, Product Marketing (MedSup, PDP & Specialty), you’ll support the development and execution of marketing strategies for Humana’s Medicare Supplement, Prescription Drug Plans (PDP), and Specialty products, ensuring our messaging is clear, compliant, and tailored to the needs of our members.
Key Role Functions
Assist in the development of go-to-market strategies for MedSup, PDP, and Specialty products
Collaborate with Product, Compliance, Brand, and Sales teams to ensure alignment and executional excellence
Support campaign planning, creative development, and performance tracking
Conduct market research and competitive analysis to inform messaging and positioning
Help manage marketing calendars, content development, and stakeholder communications
Required Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field
4+ years of experience in healthcare marketing, with a focus on Medicare Supplement (MedSup), Prescription Drug Plans (PDP), or specialty products
Strong understanding of CMS regulations and compliance standards for Medicare-related communications
Demonstrated ability to support go-to-market strategies, campaign execution, and performance tracking
Experience collaborating with cross-functional teams including Product, Compliance, Sales, and Brand
Strong organizational and communication skills
Familiarity with CMS regulations and senior-focused marketing
Preferred Qualifications
Background in digital marketing, creative development, or content strategy for regulated healthcare products
Background in member engagement or lifecycle marketing
Proficiency in marketing analytics and reporting tools
Professional certifications in healthcare marketing, digital strategy, or Medicare compliance
Experience working with managed care organizations (MCOs), pharmacy benefit managers (PBMs), or CMS
Additional Information
Home or Hybrid Home/Office employees must have internet meeting the following criteria: download speed minimum 25 Mbps, upload minimum 10 Mbps, wireless or wired connection; satellite or cellular only with approval.
Employees who live and work from Home in CA, IL, MT, or SD will receive a bi‑weekly payment for internet expense.
Humana will provide appropriate telephone equipment.
Work from a dedicated space with no ongoing interruptions to protect PHI/HIPAA information.
Benefits
Health benefits effective day 1
Paid time off, holidays, volunteer time, jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Hiring Process As part of our hiring process, we may contact you via text message and email to gather more information using HireVue systems for pre‑recorded interviews. If selected, you may receive correspondence inviting you to next‑round interviews. The role is remote, with occasional travel for training or meetings.
Scheduled Weekly Hours: 40 hours. Pay Range: $94,900 – $130,500 per year. Bonus incentive possible.
Equal Opportunity Employer Humana is an Equal Opportunity Employer. We do not discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability, or protected veteran status. We take affirmative action to employ and advance individuals with disability or protected veteran status in accordance with applicable law.
Application Deadline: 10‑22‑2025
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Senior Associate, Product Marketing (MedSup, PDP & Specialty)
role at
Humana .
Base pay range: $94,900.00/yr - $130,500.00/yr.
About the Role Become a part of our caring community and help us put health first. Are you a detail-oriented marketer with a passion for supporting seniors and specialty populations? As the Senior Associate, Product Marketing (MedSup, PDP & Specialty), you’ll support the development and execution of marketing strategies for Humana’s Medicare Supplement, Prescription Drug Plans (PDP), and Specialty products, ensuring our messaging is clear, compliant, and tailored to the needs of our members.
Key Role Functions
Assist in the development of go-to-market strategies for MedSup, PDP, and Specialty products
Collaborate with Product, Compliance, Brand, and Sales teams to ensure alignment and executional excellence
Support campaign planning, creative development, and performance tracking
Conduct market research and competitive analysis to inform messaging and positioning
Help manage marketing calendars, content development, and stakeholder communications
Required Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field
4+ years of experience in healthcare marketing, with a focus on Medicare Supplement (MedSup), Prescription Drug Plans (PDP), or specialty products
Strong understanding of CMS regulations and compliance standards for Medicare-related communications
Demonstrated ability to support go-to-market strategies, campaign execution, and performance tracking
Experience collaborating with cross-functional teams including Product, Compliance, Sales, and Brand
Strong organizational and communication skills
Familiarity with CMS regulations and senior-focused marketing
Preferred Qualifications
Background in digital marketing, creative development, or content strategy for regulated healthcare products
Background in member engagement or lifecycle marketing
Proficiency in marketing analytics and reporting tools
Professional certifications in healthcare marketing, digital strategy, or Medicare compliance
Experience working with managed care organizations (MCOs), pharmacy benefit managers (PBMs), or CMS
Additional Information
Home or Hybrid Home/Office employees must have internet meeting the following criteria: download speed minimum 25 Mbps, upload minimum 10 Mbps, wireless or wired connection; satellite or cellular only with approval.
Employees who live and work from Home in CA, IL, MT, or SD will receive a bi‑weekly payment for internet expense.
Humana will provide appropriate telephone equipment.
Work from a dedicated space with no ongoing interruptions to protect PHI/HIPAA information.
Benefits
Health benefits effective day 1
Paid time off, holidays, volunteer time, jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Hiring Process As part of our hiring process, we may contact you via text message and email to gather more information using HireVue systems for pre‑recorded interviews. If selected, you may receive correspondence inviting you to next‑round interviews. The role is remote, with occasional travel for training or meetings.
Scheduled Weekly Hours: 40 hours. Pay Range: $94,900 – $130,500 per year. Bonus incentive possible.
Equal Opportunity Employer Humana is an Equal Opportunity Employer. We do not discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability, or protected veteran status. We take affirmative action to employ and advance individuals with disability or protected veteran status in accordance with applicable law.
Application Deadline: 10‑22‑2025
#J-18808-Ljbffr