Humana
Overview
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Humana provided pay range This range is provided by Humana. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $126,300.00/yr - $173,700.00/yr
Role Description Become a part of our caring community and help us put health first. Humana is a Fortune 50 healthcare leader with over $100 billion in annual revenue, committed to improving the health and well-being of vulnerable populations across the United States, including seniors and lower-income individuals. With a strong foundation in innovative technology and data-driven solutions, Humana is transforming healthcare by making high-quality care more affordable, accessible, and secure.
As part of this transformation, Humana is advancing its agent-focused marketing strategy to support growth across its Medicare Advantage and specialty product portfolio. We’re seeking a strategic marketing leader to serve as Lead, Agent Sales Engagement Marketing, responsible for developing and executing go-to-market strategies that empower agents to effectively sell Humana products. This role will lead the creation of sales enablement resources and engagement campaigns that drive agent education, activation, and performance across digital, email, social, and field channels.
This high-impact, high-visibility position requires a performance-driven marketer with deep expertise in B2B strategy, agent engagement, and campaign execution. As part of Humana’s Marketing Organization within the Enterprise Growth team, this role collaborates closely with partners across Portfolio, Media & Brand, Product, Consumer Insights & Analytics, Marketing Operations, and Marketing Data & Technology to deliver scalable, compliant, and compelling marketing solutions.
Responsibilities
Lead go-to-market planning for products and segments, identifying and optimizing strategies to educate and enable agents to successfully grow their book of business
Create and manage agent-facing marketing assets, including brochures, sales kits, training materials, and digital content
Deliver creative tools and resources that break through industry clutter, drive agent engagement, and support business objectives
Collaborate with sales enablement platform owners to design and implement content strategies across enablement technologies
Leverage new sales enablement platforms to evolve agent communications and introduce segmented campaign strategies
Align sales, operations, and marketing teams on planning, execution, and continuous improvement opportunities
Work within an existing framework of resources, applying marketing expertise and performance insights to improve engagement—adjusting design, copy, asset type, and overall scale
Partner with product and compliance teams to ensure marketing materials meet regulatory standards and business goals
Gather voice-of-the-customer feedback and leverage NPSr and performance insights to drive ongoing optimization
Collaborate with the marketing measurement team to define and review campaign results
Lead by example, modeling behaviors consistent with Humana’s values and new ways of working
Required Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field; equivalent years of relevant experience
10+ years of experience in B2B marketing, preferably within healthcare, insurance, or other regulated industries
Proven success supporting sales organizations with strategic marketing initiatives and execution
Demonstrated ability to lead cross-functional teams and drive alignment across product, sales, and operations
Strong strategic thinking and problem-solving skills, with the ability to simplify complex topics and uncover fresh insights
Experience designing and managing content within sales enablement platforms (e.g., Anisra/SproutLoud, Highspot, Salesforce)
Exceptional storytelling and creative direction capabilities, with a strong design eye and attention to detail
Excellent writing, communication, and project management skills
Experience managing marketing budgets and optimizing spend for performance
Ability to work independently while fostering collaboration across teams
Resilient, adaptable, and able to lead with urgency in a fast-paced environment
Preferred Qualifications
Experience marketing Medicare Advantage or other senior-focused insurance products
Familiarity with CMS guidelines and healthcare marketing compliance
MBA or Master’s degree in Marketing, Business, or a related field
Experience with agent/broker distribution models and long-tail sales cycles
Proficiency in CRM and marketing automation platforms (e.g., Salesforce, Adobe Experience Cloud)
Additional Information Use your skills to make an impact
To Ensure Home Or Hybrid Home/Office Employees’ Ability To Work Effectively, The Self-provided Internet Service Of Home Or Hybrid Home/Office Employees Must Meet The Following Criteria
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Benefits Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tution assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours 40
Pay Range The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$126,300 - $173,700 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description Of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
About Us Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it.
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements.
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Insurance
Referrals increase your chances of interviewing at Humana by 2x
Get notified about new Product Marketing Specialist jobs in Kentucky, United States.
Senior Associate, Product Marketing (MedSup, PDP & Specialty) Louisville, KY $94,900 - $130,500 2 days ago
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Get AI-powered advice on this job and more exclusive features.
Humana provided pay range This range is provided by Humana. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $126,300.00/yr - $173,700.00/yr
Role Description Become a part of our caring community and help us put health first. Humana is a Fortune 50 healthcare leader with over $100 billion in annual revenue, committed to improving the health and well-being of vulnerable populations across the United States, including seniors and lower-income individuals. With a strong foundation in innovative technology and data-driven solutions, Humana is transforming healthcare by making high-quality care more affordable, accessible, and secure.
As part of this transformation, Humana is advancing its agent-focused marketing strategy to support growth across its Medicare Advantage and specialty product portfolio. We’re seeking a strategic marketing leader to serve as Lead, Agent Sales Engagement Marketing, responsible for developing and executing go-to-market strategies that empower agents to effectively sell Humana products. This role will lead the creation of sales enablement resources and engagement campaigns that drive agent education, activation, and performance across digital, email, social, and field channels.
This high-impact, high-visibility position requires a performance-driven marketer with deep expertise in B2B strategy, agent engagement, and campaign execution. As part of Humana’s Marketing Organization within the Enterprise Growth team, this role collaborates closely with partners across Portfolio, Media & Brand, Product, Consumer Insights & Analytics, Marketing Operations, and Marketing Data & Technology to deliver scalable, compliant, and compelling marketing solutions.
Responsibilities
Lead go-to-market planning for products and segments, identifying and optimizing strategies to educate and enable agents to successfully grow their book of business
Create and manage agent-facing marketing assets, including brochures, sales kits, training materials, and digital content
Deliver creative tools and resources that break through industry clutter, drive agent engagement, and support business objectives
Collaborate with sales enablement platform owners to design and implement content strategies across enablement technologies
Leverage new sales enablement platforms to evolve agent communications and introduce segmented campaign strategies
Align sales, operations, and marketing teams on planning, execution, and continuous improvement opportunities
Work within an existing framework of resources, applying marketing expertise and performance insights to improve engagement—adjusting design, copy, asset type, and overall scale
Partner with product and compliance teams to ensure marketing materials meet regulatory standards and business goals
Gather voice-of-the-customer feedback and leverage NPSr and performance insights to drive ongoing optimization
Collaborate with the marketing measurement team to define and review campaign results
Lead by example, modeling behaviors consistent with Humana’s values and new ways of working
Required Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field; equivalent years of relevant experience
10+ years of experience in B2B marketing, preferably within healthcare, insurance, or other regulated industries
Proven success supporting sales organizations with strategic marketing initiatives and execution
Demonstrated ability to lead cross-functional teams and drive alignment across product, sales, and operations
Strong strategic thinking and problem-solving skills, with the ability to simplify complex topics and uncover fresh insights
Experience designing and managing content within sales enablement platforms (e.g., Anisra/SproutLoud, Highspot, Salesforce)
Exceptional storytelling and creative direction capabilities, with a strong design eye and attention to detail
Excellent writing, communication, and project management skills
Experience managing marketing budgets and optimizing spend for performance
Ability to work independently while fostering collaboration across teams
Resilient, adaptable, and able to lead with urgency in a fast-paced environment
Preferred Qualifications
Experience marketing Medicare Advantage or other senior-focused insurance products
Familiarity with CMS guidelines and healthcare marketing compliance
MBA or Master’s degree in Marketing, Business, or a related field
Experience with agent/broker distribution models and long-tail sales cycles
Proficiency in CRM and marketing automation platforms (e.g., Salesforce, Adobe Experience Cloud)
Additional Information Use your skills to make an impact
To Ensure Home Or Hybrid Home/Office Employees’ Ability To Work Effectively, The Self-provided Internet Service Of Home Or Hybrid Home/Office Employees Must Meet The Following Criteria
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Benefits Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tution assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours 40
Pay Range The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$126,300 - $173,700 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description Of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
About Us Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it.
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements.
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Insurance
Referrals increase your chances of interviewing at Humana by 2x
Get notified about new Product Marketing Specialist jobs in Kentucky, United States.
Senior Associate, Product Marketing (MedSup, PDP & Specialty) Louisville, KY $94,900 - $130,500 2 days ago
Senior Associate, Marketing Data Scientist, Channel/Journey Analytics Louisville, KY $117,600 - $161,700 2 days ago
Lead Technical Product Manager, Extensibility
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr