Humana
Senior Associate, Segment Marketing
at
Humana
Base pay range:
$86,300.00 / yr - $118,700.00 / yr
Humana is a Fortune 50 healthcare leader with over $100 billion in annual revenue, committed to improving the health and well-being of vulnerable populations across the United States, including seniors and lower‑income individuals. With a strong foundation in innovative technology and data‑driven solutions, Humana is transforming healthcare by making high‑quality care more affordable, accessible, and secure.
As part of this transformation, Humana is advancing its agent‑focused marketing strategy to support growth across its Medicare Advantage and specialty product portfolio. We’re seeking a strategic and collaborative marketing professional to join our team as Senior Associate, Agent Sales Engagement Marketing. In this role, you’ll support the development and execution of agent‑facing marketing campaigns and sales enablement resources that drive education, activation, and performance across digital, email, social, and field channels.
This role requires a performance‑driven marketer with experience in B2B strategy, agent engagement, and campaign execution. As part of Humana’s Marketing Organization within the Enterprise Growth team, you’ll collaborate with partners across Portfolio, Media & Brand, Product, Consumer Insights & Analytics, Marketing Operations, and Marketing Data & Technology to deliver scalable, compliant, and compelling marketing solutions.
Key Responsibilities
Support go‑to‑market planning for products and segments, helping to educate and enable agents to grow their book of business
Assist in the creation and management of agent‑facing marketing assets, including brochures, sales kits, training materials, and digital content
Contribute to the development of creative tools and resources that drive agent engagement and support business objectives
Collaborate with sales enablement platform owners to implement content strategies across enablement technologies
Help evolve agent communications through segmented campaign strategies and new platform capabilities
Coordinate with sales, operations, and marketing teams to ensure alignment on plans and execution
Apply marketing expertise and performance insights to improve engagement across channels and formats
Partner with product and compliance teams to ensure marketing materials meet regulatory standards
Leverage voice‑of‑the‑customer feedback and performance data to support continuous improvement
Assist in tracking campaign performance and reporting results to key stakeholders
Demonstrate Humana’s values and support new ways of working through collaboration and initiative
Required Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)
5 or more years of experience in B2B marketing, preferably within healthcare, insurance, or other regulated industries
Experience supporting sales organizations with marketing strategy and execution
Strong writing, communication, and project management skills
Experience working with sales enablement platforms (e.g., Anisra/SproutLoud, Highspot, Salesforce)
Ability to simplify complex topics and contribute to strategic storytelling
Collaborative mindset with strong attention to detail and creative thinking
Preferred Qualifications
Experience marketing Medicare Advantage or senior‑focused insurance products
Familiarity with CMS guidelines and healthcare marketing compliance
Experience with agent/broker distribution models and referral‑based sales cycles
Proficiency in CRM and marketing automation platforms (e.g., Salesforce, Adobe Experience Cloud)
Additional Information
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi‑weekly payment for their internet expense
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Benefits
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre‑recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews. If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker. Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website. Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, and layoff, at all levels of employment.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industry Insurance
#J-18808-Ljbffr
at
Humana
Base pay range:
$86,300.00 / yr - $118,700.00 / yr
Humana is a Fortune 50 healthcare leader with over $100 billion in annual revenue, committed to improving the health and well-being of vulnerable populations across the United States, including seniors and lower‑income individuals. With a strong foundation in innovative technology and data‑driven solutions, Humana is transforming healthcare by making high‑quality care more affordable, accessible, and secure.
As part of this transformation, Humana is advancing its agent‑focused marketing strategy to support growth across its Medicare Advantage and specialty product portfolio. We’re seeking a strategic and collaborative marketing professional to join our team as Senior Associate, Agent Sales Engagement Marketing. In this role, you’ll support the development and execution of agent‑facing marketing campaigns and sales enablement resources that drive education, activation, and performance across digital, email, social, and field channels.
This role requires a performance‑driven marketer with experience in B2B strategy, agent engagement, and campaign execution. As part of Humana’s Marketing Organization within the Enterprise Growth team, you’ll collaborate with partners across Portfolio, Media & Brand, Product, Consumer Insights & Analytics, Marketing Operations, and Marketing Data & Technology to deliver scalable, compliant, and compelling marketing solutions.
Key Responsibilities
Support go‑to‑market planning for products and segments, helping to educate and enable agents to grow their book of business
Assist in the creation and management of agent‑facing marketing assets, including brochures, sales kits, training materials, and digital content
Contribute to the development of creative tools and resources that drive agent engagement and support business objectives
Collaborate with sales enablement platform owners to implement content strategies across enablement technologies
Help evolve agent communications through segmented campaign strategies and new platform capabilities
Coordinate with sales, operations, and marketing teams to ensure alignment on plans and execution
Apply marketing expertise and performance insights to improve engagement across channels and formats
Partner with product and compliance teams to ensure marketing materials meet regulatory standards
Leverage voice‑of‑the‑customer feedback and performance data to support continuous improvement
Assist in tracking campaign performance and reporting results to key stakeholders
Demonstrate Humana’s values and support new ways of working through collaboration and initiative
Required Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)
5 or more years of experience in B2B marketing, preferably within healthcare, insurance, or other regulated industries
Experience supporting sales organizations with marketing strategy and execution
Strong writing, communication, and project management skills
Experience working with sales enablement platforms (e.g., Anisra/SproutLoud, Highspot, Salesforce)
Ability to simplify complex topics and contribute to strategic storytelling
Collaborative mindset with strong attention to detail and creative thinking
Preferred Qualifications
Experience marketing Medicare Advantage or senior‑focused insurance products
Familiarity with CMS guidelines and healthcare marketing compliance
Experience with agent/broker distribution models and referral‑based sales cycles
Proficiency in CRM and marketing automation platforms (e.g., Salesforce, Adobe Experience Cloud)
Additional Information
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi‑weekly payment for their internet expense
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Benefits
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre‑recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews. If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker. Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website. Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, and layoff, at all levels of employment.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industry Insurance
#J-18808-Ljbffr