Humana
This range is provided by Humana. Your actual pay will be based on your skills and experience—talk with your recruiter to learn more.
Base pay range $86,300.00/yr - $118,700.00/yr
Become a part of our caring community and help us put health first. Humana is a Fortune 50 healthcare leader with over $100 billion in annual revenue, committed to improving the health and well‑being of vulnerable populations across the United States, including seniors and lower‑income individuals. With a strong foundation in innovative technology and data‑driven solutions, Humana is transforming healthcare by making high‑quality care more affordable, accessible, and secure. At Humana, we believe in the power of personalized communication to inspire healthier behaviors and build lasting relationships with our members. Our Customer Engagement Marketing team plays a critical role in delivering thoughtful, data‑informed campaigns that support members throughout their healthcare journey.
Key Responsibilities
Execute and optimize multi‑channel campaigns (email, mail, SMS, app, web, call center, IVR) across all engagement areas.
Develop and refine test‑and‑learn strategies, including hypotheses, measurement plans, and performance goals.
Collaborate with product, analytics, clinical, operations, pharmacy, and channel teams to ensure messaging is accurate, personalized, and aligned with member needs.
Analyze campaign performance using data‑driven insights to improve engagement, reduce churn, support Stars measure improvement, and promote medication adherence.
Support journey mapping and personalization efforts, including NBA (Next Best Action) logic and content orchestration.
Champion the voice of the members by integrating feedback and behavioral signals into campaign enhancements.
Ensure brand consistency and compliance across all touchpoints, including onboarding kits, pharmacy communications, and educational materials.
Assist in agile pod operations, including sprint planning, backlog grooming, and tracking deliverables.
Contribute to reporting and performance tracking to inform strategic decisions and roadmap iterations.
Required Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience.
Minimum of 2 years of experience in lifecycle, onboarding, or customer engagement marketing.
Proven ability to manage multiple projects simultaneously with strong attention to detail.
Hands‑on experience with CRM platforms and marketing automation tools.
Demonstrated analytical mindset with a passion for leveraging data to inform marketing strategies and drive performance.
Preferred Qualifications
Experience in healthcare, insurance, senior services, or other regulated industries.
Familiarity with agile marketing methodologies and cross‑functional team collaboration.
Exposure to NBA engines, customer data platforms (CDPs), or journey orchestration technologies such as Adobe Experience Platform or Pega.
Additional Information To ensure Home or Hybrid Home/Office Employees’ Ability To Work Effectively, the self‑provided internet service must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested.
Satellite, cellular and microwave connection can be used only if approved by leadership.
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi‑weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI/HIPAA information.
Benefits
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. If you are selected to move forward from your application pre‑screen, you may receive correspondence inviting you to participate in a pre‑recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to the next round of interviews.
Scheduled Weekly Hours 40
Pay Range $86,300 - $118,700 per year
Description Of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole‑person well‑being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short‑term and long‑term disability, life insurance and many other opportunities.
About Us Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Insurance
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Base pay range $86,300.00/yr - $118,700.00/yr
Become a part of our caring community and help us put health first. Humana is a Fortune 50 healthcare leader with over $100 billion in annual revenue, committed to improving the health and well‑being of vulnerable populations across the United States, including seniors and lower‑income individuals. With a strong foundation in innovative technology and data‑driven solutions, Humana is transforming healthcare by making high‑quality care more affordable, accessible, and secure. At Humana, we believe in the power of personalized communication to inspire healthier behaviors and build lasting relationships with our members. Our Customer Engagement Marketing team plays a critical role in delivering thoughtful, data‑informed campaigns that support members throughout their healthcare journey.
Key Responsibilities
Execute and optimize multi‑channel campaigns (email, mail, SMS, app, web, call center, IVR) across all engagement areas.
Develop and refine test‑and‑learn strategies, including hypotheses, measurement plans, and performance goals.
Collaborate with product, analytics, clinical, operations, pharmacy, and channel teams to ensure messaging is accurate, personalized, and aligned with member needs.
Analyze campaign performance using data‑driven insights to improve engagement, reduce churn, support Stars measure improvement, and promote medication adherence.
Support journey mapping and personalization efforts, including NBA (Next Best Action) logic and content orchestration.
Champion the voice of the members by integrating feedback and behavioral signals into campaign enhancements.
Ensure brand consistency and compliance across all touchpoints, including onboarding kits, pharmacy communications, and educational materials.
Assist in agile pod operations, including sprint planning, backlog grooming, and tracking deliverables.
Contribute to reporting and performance tracking to inform strategic decisions and roadmap iterations.
Required Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience.
Minimum of 2 years of experience in lifecycle, onboarding, or customer engagement marketing.
Proven ability to manage multiple projects simultaneously with strong attention to detail.
Hands‑on experience with CRM platforms and marketing automation tools.
Demonstrated analytical mindset with a passion for leveraging data to inform marketing strategies and drive performance.
Preferred Qualifications
Experience in healthcare, insurance, senior services, or other regulated industries.
Familiarity with agile marketing methodologies and cross‑functional team collaboration.
Exposure to NBA engines, customer data platforms (CDPs), or journey orchestration technologies such as Adobe Experience Platform or Pega.
Additional Information To ensure Home or Hybrid Home/Office Employees’ Ability To Work Effectively, the self‑provided internet service must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested.
Satellite, cellular and microwave connection can be used only if approved by leadership.
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi‑weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI/HIPAA information.
Benefits
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. If you are selected to move forward from your application pre‑screen, you may receive correspondence inviting you to participate in a pre‑recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to the next round of interviews.
Scheduled Weekly Hours 40
Pay Range $86,300 - $118,700 per year
Description Of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole‑person well‑being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short‑term and long‑term disability, life insurance and many other opportunities.
About Us Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Insurance
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