Humana
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Senior Associate, Local Marketing
role at
Humana
This position is part of Humana's Marketing organization, supporting local marketing initiatives. The Senior Associate will tailor Humana’s marketing efforts to meet the unique needs of local markets, collaborating with market leaders and cross‑functional partners to ensure campaigns are relevant, culturally resonant, and aligned with business goals.
Base Pay Range $94,900.00/yr - $130,500.00/yr
Key Role Functions
Collaborate with cross‑functional teams to streamline processes, address operational challenges, drive campaign development, and facilitate effective communication.
Assist in the crafting, planning, coordination, and execution of local marketing strategies and campaigns, ensuring all activities are aligned to established timelines and deliverables.
Leverage data and insights to tailor market selection, target audience, campaign selection, and optimize campaign performance by market.
Oversee budgets, timelines, and deliverables to ensure successful campaign launches, while monitoring performance, analyzing metrics, and providing recommendations for continuous improvement.
Partner with Market Research on consumer research initiatives and Marketing & Analytics on measurement strategies.
Practice intellectual curiosity by proactively seeking to understand Humana’s Medicare business, local market dynamics, competitors, and opportunities for sales and growth.
Manage local marketing calendars, budgets, timelines, and projects.
Required Qualifications
Bachelor’s degree in Marketing, Communications, or related field.
5+ years of experience in product, field, or brand marketing, preferably within a large, matrixed organization.
Strong project management skills with experience managing local marketing calendars, budgets, and campaign execution.
Demonstrate strong attention to detail and organizational skills in managing multiple projects simultaneously.
Strong storytelling ability and proficiency in developing compelling presentations using PowerPoint to communicate campaign strategies, results, and recommendations to various audiences.
Strong written and verbal communication skills.
Familiarity with the Medicare landscape, regulatory environment and competitive marketplace.
Proficiency in budget management and resource allocation to maximize marketing impact.
Preferred Qualifications
Experience in healthcare, insurance, or regulated industries.
Strong project management and stakeholder engagement skills.
Ability to analyze competitive activity and identify emerging opportunities.
Enthusiasm for learning and applying new concepts in a fast‑paced, dynamic environment.
Strong time management skills and presentation skills.
Good collaborator and adaptable.
Benefits
Health benefits effective day 1.
Paid time off, holidays, volunteer time and jury duty pay.
Recognition pay.
401(k) retirement savings plan with employer match.
Tuition assistance.
Scholarships for eligible dependents.
Parental and caregiver leave.
Employee charity matching program.
Network Resource Groups (NRGs).
Career development opportunities.
Hiring Process As part of the hiring process, we may contact you via text message and email to gather more information using a software platform called HireVue. You may be invited to participate in a pre‑recorded Voice, Text Messaging and/or Video interview. Please send any additional questions regarding this role post to the Ask A Recruiter persona by providing the requisition number to expedite response.
Travel: While this is a remote position, occasional travel to Humana’s offices for training or meetings may be required.
Scheduled Weekly Hours: 40
Application Deadline: 10-22-2025
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements.
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Senior Associate, Local Marketing
role at
Humana
This position is part of Humana's Marketing organization, supporting local marketing initiatives. The Senior Associate will tailor Humana’s marketing efforts to meet the unique needs of local markets, collaborating with market leaders and cross‑functional partners to ensure campaigns are relevant, culturally resonant, and aligned with business goals.
Base Pay Range $94,900.00/yr - $130,500.00/yr
Key Role Functions
Collaborate with cross‑functional teams to streamline processes, address operational challenges, drive campaign development, and facilitate effective communication.
Assist in the crafting, planning, coordination, and execution of local marketing strategies and campaigns, ensuring all activities are aligned to established timelines and deliverables.
Leverage data and insights to tailor market selection, target audience, campaign selection, and optimize campaign performance by market.
Oversee budgets, timelines, and deliverables to ensure successful campaign launches, while monitoring performance, analyzing metrics, and providing recommendations for continuous improvement.
Partner with Market Research on consumer research initiatives and Marketing & Analytics on measurement strategies.
Practice intellectual curiosity by proactively seeking to understand Humana’s Medicare business, local market dynamics, competitors, and opportunities for sales and growth.
Manage local marketing calendars, budgets, timelines, and projects.
Required Qualifications
Bachelor’s degree in Marketing, Communications, or related field.
5+ years of experience in product, field, or brand marketing, preferably within a large, matrixed organization.
Strong project management skills with experience managing local marketing calendars, budgets, and campaign execution.
Demonstrate strong attention to detail and organizational skills in managing multiple projects simultaneously.
Strong storytelling ability and proficiency in developing compelling presentations using PowerPoint to communicate campaign strategies, results, and recommendations to various audiences.
Strong written and verbal communication skills.
Familiarity with the Medicare landscape, regulatory environment and competitive marketplace.
Proficiency in budget management and resource allocation to maximize marketing impact.
Preferred Qualifications
Experience in healthcare, insurance, or regulated industries.
Strong project management and stakeholder engagement skills.
Ability to analyze competitive activity and identify emerging opportunities.
Enthusiasm for learning and applying new concepts in a fast‑paced, dynamic environment.
Strong time management skills and presentation skills.
Good collaborator and adaptable.
Benefits
Health benefits effective day 1.
Paid time off, holidays, volunteer time and jury duty pay.
Recognition pay.
401(k) retirement savings plan with employer match.
Tuition assistance.
Scholarships for eligible dependents.
Parental and caregiver leave.
Employee charity matching program.
Network Resource Groups (NRGs).
Career development opportunities.
Hiring Process As part of the hiring process, we may contact you via text message and email to gather more information using a software platform called HireVue. You may be invited to participate in a pre‑recorded Voice, Text Messaging and/or Video interview. Please send any additional questions regarding this role post to the Ask A Recruiter persona by providing the requisition number to expedite response.
Travel: While this is a remote position, occasional travel to Humana’s offices for training or meetings may be required.
Scheduled Weekly Hours: 40
Application Deadline: 10-22-2025
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements.
#J-18808-Ljbffr