Humana
Senior Associate, Marketing Data Scientist, Marketing Planning & Forecasting Ana
Humana, Louisville, Kentucky, us, 40201
Senior Associate, Marketing Data Scientist, Marketing Planning & Forecasting Analytics
Humana’s Insurance Marketing Analytics team is committed to driving member growth through data. As a Senior Associate, Acquisition Analytics, Planning and Forecasting you’ll help lead efforts to analyze and optimize acquisition campaigns across the enterprise. Use Your Skills To Make An Impact
Analyze acquisition campaign performance and identify optimization opportunities. Collaborate with marketing, analytics, and strategy teams to refine targeting. Develop dashboards and reports to communicate insights. Document methodologies and contribute to governance efforts. Support continuous improvement initiatives using data‑driven strategies. Required Qualifications
Bachelor’s degree in Marketing, Data Analytics, or a related field. 4+ years of experience in acquisition marketing analytics. 3+ years experience with data visualization and reporting tools. 2+ years experience in programming in Python, Spark, and SQL. 1+ years experience in test set up and measurement, including A/B, multivariate, incrementality, and inference. 1+ years experience in predictive modeling: logistic regression, decision trees, random forest, XGBoost. 1+ years experience in R, including packages such as rstan, bayesforecast, forecast, and data manipulation tools like tidyverse. Preferred Qualifications
Strong analytical and communication skills. Familiarity with segmentation and targeting strategies. Exposure to healthcare or insurance marketing environments. Familiarity with Databricks. Familiarity with Adobe Analytics/CJA. Work at Home Information
Minimum download speed of 25 Mbps and upload speed of 10 Mbps is recommended. Satellite, cellular and microwave connections are allowed only with leadership approval. Associates in California, Illinois, Montana, or South Dakota will receive a bi‑weekly payment for internet expense. Humana will provide telephone equipment to meet business requirements. Work from a dedicated space lacking ongoing interruptions to protect member PHI/HIPAA information. Travel
While this is a remote position, occasional travel to Humana’s offices for training or meetings may be required. Scheduled Weekly Hours
40 Pay Range
$117,600 – $161,700 per year Benefits
Humana, Inc. offers competitive benefits, including medical, dental, vision, 401(k), paid time off, and more. Application Deadline
10-22-2025 Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability, or protected veteran status. Humana takes affirmative action and bases all employment decisions only on valid job requirements.
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Humana’s Insurance Marketing Analytics team is committed to driving member growth through data. As a Senior Associate, Acquisition Analytics, Planning and Forecasting you’ll help lead efforts to analyze and optimize acquisition campaigns across the enterprise. Use Your Skills To Make An Impact
Analyze acquisition campaign performance and identify optimization opportunities. Collaborate with marketing, analytics, and strategy teams to refine targeting. Develop dashboards and reports to communicate insights. Document methodologies and contribute to governance efforts. Support continuous improvement initiatives using data‑driven strategies. Required Qualifications
Bachelor’s degree in Marketing, Data Analytics, or a related field. 4+ years of experience in acquisition marketing analytics. 3+ years experience with data visualization and reporting tools. 2+ years experience in programming in Python, Spark, and SQL. 1+ years experience in test set up and measurement, including A/B, multivariate, incrementality, and inference. 1+ years experience in predictive modeling: logistic regression, decision trees, random forest, XGBoost. 1+ years experience in R, including packages such as rstan, bayesforecast, forecast, and data manipulation tools like tidyverse. Preferred Qualifications
Strong analytical and communication skills. Familiarity with segmentation and targeting strategies. Exposure to healthcare or insurance marketing environments. Familiarity with Databricks. Familiarity with Adobe Analytics/CJA. Work at Home Information
Minimum download speed of 25 Mbps and upload speed of 10 Mbps is recommended. Satellite, cellular and microwave connections are allowed only with leadership approval. Associates in California, Illinois, Montana, or South Dakota will receive a bi‑weekly payment for internet expense. Humana will provide telephone equipment to meet business requirements. Work from a dedicated space lacking ongoing interruptions to protect member PHI/HIPAA information. Travel
While this is a remote position, occasional travel to Humana’s offices for training or meetings may be required. Scheduled Weekly Hours
40 Pay Range
$117,600 – $161,700 per year Benefits
Humana, Inc. offers competitive benefits, including medical, dental, vision, 401(k), paid time off, and more. Application Deadline
10-22-2025 Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability, or protected veteran status. Humana takes affirmative action and bases all employment decisions only on valid job requirements.
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