Humana
Senior Associate, Marketing Data Scientist, Marketing Planning & Forecasting Ana
Humana, New York, New York, us, 10261
Senior Associate, Marketing Data Scientist, Marketing Planning & Forecasting Analytics
Senior Associate, Marketing Data Scientist, Marketing Planning & Forecasting Analytics
Base Pay Range $117,600/year – $161,700/year
Responsibilities
Analyze acquisition campaign performance and identify optimization opportunities.
Collaborate with marketing, analytics, and strategy teams to refine targeting.
Develop dashboards and reports to communicate insights.
Document methodologies and contribute to governance efforts.
Support continuous improvement initiatives using data‑driven strategies.
Required Qualifications
Bachelor’s degree in Marketing, Data Analytics, or a related field.
4+ years of experience in acquisition marketing analytics.
3+ years experience with data visualization and reporting tools.
2+ years experience in programming in Python, Spark, and SQL.
1+ years experience in test setup and measurement, including A/B, multivariate, incrementality, and inference.
1+ years experience in predictive modeling: logistic regression, decision trees, random forest, XGBoost.
1+ years experience in R, including packages such as rstan, bayesforecast, forecast, and data manipulation tools like tidyverse.
Preferred Qualifications
Strong analytical and communication skills.
Familiarity with segmentation and targeting strategies.
Exposure to healthcare or insurance marketing environments.
Familiarity with Databricks.
Familiarity with Adobe Analytics/CJA.
Work at Home Information
Minimum 25 Mbps download and 10 Mbps upload speed recommended (wired or wireless).
Satellite, cellular, and microwave connections allowed only with leadership approval.
Employees in California, Illinois, Montana, or South Dakota receive bi‑weekly internet expense reimbursement.
Home or hybrid associates receive appropriate telephone equipment.
Work from a dedicated, interruption‑free space to protect PHI/HIPAA information.
Virtual Pre‑Screen
HireVue interview technology will be used to assess relevant skills and experience.
Selected candidates receive a HireVue pre‑screen text invitation; the pre‑screen lasts ~15 minutes.
Applicants may be asked to provide a social security number if not already on file; instructions will be emailed.
Travel Remote position with occasional travel to Humana offices for training or meetings.
Compensation The compensation range below reflects a good faith estimate of starting base pay for full‑time employment. Pay may vary based on location, experience, and qualifications. The role is eligible for a bonus incentive plan based on performance.
Description of Benefits Humana, Inc. offers competitive medical, dental, vision, 401(k), paid time off, disability, life insurance, and numerous other benefits that support whole‑person well‑being.
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment. This policy applies to all employment actions and is enforced in compliance with applicable laws.
#J-18808-Ljbffr
Base Pay Range $117,600/year – $161,700/year
Responsibilities
Analyze acquisition campaign performance and identify optimization opportunities.
Collaborate with marketing, analytics, and strategy teams to refine targeting.
Develop dashboards and reports to communicate insights.
Document methodologies and contribute to governance efforts.
Support continuous improvement initiatives using data‑driven strategies.
Required Qualifications
Bachelor’s degree in Marketing, Data Analytics, or a related field.
4+ years of experience in acquisition marketing analytics.
3+ years experience with data visualization and reporting tools.
2+ years experience in programming in Python, Spark, and SQL.
1+ years experience in test setup and measurement, including A/B, multivariate, incrementality, and inference.
1+ years experience in predictive modeling: logistic regression, decision trees, random forest, XGBoost.
1+ years experience in R, including packages such as rstan, bayesforecast, forecast, and data manipulation tools like tidyverse.
Preferred Qualifications
Strong analytical and communication skills.
Familiarity with segmentation and targeting strategies.
Exposure to healthcare or insurance marketing environments.
Familiarity with Databricks.
Familiarity with Adobe Analytics/CJA.
Work at Home Information
Minimum 25 Mbps download and 10 Mbps upload speed recommended (wired or wireless).
Satellite, cellular, and microwave connections allowed only with leadership approval.
Employees in California, Illinois, Montana, or South Dakota receive bi‑weekly internet expense reimbursement.
Home or hybrid associates receive appropriate telephone equipment.
Work from a dedicated, interruption‑free space to protect PHI/HIPAA information.
Virtual Pre‑Screen
HireVue interview technology will be used to assess relevant skills and experience.
Selected candidates receive a HireVue pre‑screen text invitation; the pre‑screen lasts ~15 minutes.
Applicants may be asked to provide a social security number if not already on file; instructions will be emailed.
Travel Remote position with occasional travel to Humana offices for training or meetings.
Compensation The compensation range below reflects a good faith estimate of starting base pay for full‑time employment. Pay may vary based on location, experience, and qualifications. The role is eligible for a bonus incentive plan based on performance.
Description of Benefits Humana, Inc. offers competitive medical, dental, vision, 401(k), paid time off, disability, life insurance, and numerous other benefits that support whole‑person well‑being.
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment. This policy applies to all employment actions and is enforced in compliance with applicable laws.
#J-18808-Ljbffr