Paid Media Strategist (local candidates only)
Augurian, Saint Paul, MN, United States
Paid Media Strategist (local candidates only)
Join to apply for the Paid Media Strategist (local candidates only) role at Augurian. About Augurian
Augurian is a digital marketing agency that helps companies confidently grow by connecting marketing investments to real business outcomes. We specialize in SEO, paid media, analytics, and content strategy—delivering data-driven insights and a collaborative partnership that drives results. We operate on a hybrid model: our team works in-office one day per week to foster connection and collaboration, while the remaining days are remote with the option to work from the office as desired. Job Overview
As a Senior Analyst / Strategist, you will play a critical role in shaping data-driven strategies, deriving insights, and providing valuable recommendations to optimize client performance. In this role you’re expected to be a trusted SME, strategic thought leader, process innovator, efficient executor, and account/client management master. Responsibilities
Collaborate with Senior Leaders to develop paid media strategies with client goals and objectives in mind. Manage and execute paid media strategies and identify areas of opportunity for proactive client account management. Work closely with cross-functional teams to implement recommended strategies. Account Management
Begin to serve as the point of contact on larger client accounts and be the primary point of contact on small to medium-sized client accounts. Communicate campaign strategies, performance updates, and recommendations in a clear and professional manner. Address client feedback and ensure client satisfaction. Account Execution
Implementation & maintenance of paid media campaigns across various platforms, including but not limited to PPC, display advertising, and social media. Provide strategic insights and data-driven recommendations to optimize client campaigns and overall business strategies. Manage budget allocation, bid strategies, and targeting to optimize campaign performance. Ensure strategies are executed in accordance with industry best practices, client guidelines, and the Augurian process. Analysis / Reporting
Develop and generate insights that communicate data findings effectively. Effectively leverage reports and visualizations to communicate insights/perspectives. Establish, monitor, and analyze key performance indicators (KPIs) to evaluate the success of campaigns and initiatives. Translate complex data into clear, actionable recommendations for internal teams and clients. Optimize the use of analytics platforms to enhance data accuracy, efficiency, and reporting capabilities. Cross-Functional Collaboration
Collaborate with other departments, including organic, analytics & sales when value can be delivered that is worth the impact. Specifically on client process Thought Leadership and Practice Development
Identify and test opportunities for process and strategy improvement within the paid media function. Implement best practices and methodologies to enhance efficiency and effectiveness. Stay updated on industry-leading analytics tools and technologies. Active participant in practice traditions and process Organizational Culture and Core Values
Align working style with the agency's core values, fostering a positive and inclusive workplace culture. Compensation
Base pay range : $65,000.00/yr - $80,000.00/yr Additional compensation types : Annual Bonus Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing, Advertising, and Strategy/Planning Industries
Advertising Services Marketing Services Business Consulting and Services
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Join to apply for the Paid Media Strategist (local candidates only) role at Augurian. About Augurian
Augurian is a digital marketing agency that helps companies confidently grow by connecting marketing investments to real business outcomes. We specialize in SEO, paid media, analytics, and content strategy—delivering data-driven insights and a collaborative partnership that drives results. We operate on a hybrid model: our team works in-office one day per week to foster connection and collaboration, while the remaining days are remote with the option to work from the office as desired. Job Overview
As a Senior Analyst / Strategist, you will play a critical role in shaping data-driven strategies, deriving insights, and providing valuable recommendations to optimize client performance. In this role you’re expected to be a trusted SME, strategic thought leader, process innovator, efficient executor, and account/client management master. Responsibilities
Collaborate with Senior Leaders to develop paid media strategies with client goals and objectives in mind. Manage and execute paid media strategies and identify areas of opportunity for proactive client account management. Work closely with cross-functional teams to implement recommended strategies. Account Management
Begin to serve as the point of contact on larger client accounts and be the primary point of contact on small to medium-sized client accounts. Communicate campaign strategies, performance updates, and recommendations in a clear and professional manner. Address client feedback and ensure client satisfaction. Account Execution
Implementation & maintenance of paid media campaigns across various platforms, including but not limited to PPC, display advertising, and social media. Provide strategic insights and data-driven recommendations to optimize client campaigns and overall business strategies. Manage budget allocation, bid strategies, and targeting to optimize campaign performance. Ensure strategies are executed in accordance with industry best practices, client guidelines, and the Augurian process. Analysis / Reporting
Develop and generate insights that communicate data findings effectively. Effectively leverage reports and visualizations to communicate insights/perspectives. Establish, monitor, and analyze key performance indicators (KPIs) to evaluate the success of campaigns and initiatives. Translate complex data into clear, actionable recommendations for internal teams and clients. Optimize the use of analytics platforms to enhance data accuracy, efficiency, and reporting capabilities. Cross-Functional Collaboration
Collaborate with other departments, including organic, analytics & sales when value can be delivered that is worth the impact. Specifically on client process Thought Leadership and Practice Development
Identify and test opportunities for process and strategy improvement within the paid media function. Implement best practices and methodologies to enhance efficiency and effectiveness. Stay updated on industry-leading analytics tools and technologies. Active participant in practice traditions and process Organizational Culture and Core Values
Align working style with the agency's core values, fostering a positive and inclusive workplace culture. Compensation
Base pay range : $65,000.00/yr - $80,000.00/yr Additional compensation types : Annual Bonus Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing, Advertising, and Strategy/Planning Industries
Advertising Services Marketing Services Business Consulting and Services
#J-18808-Ljbffr