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Dentsu Aegis Network

Senior Manager, Marketing Effectiveness

Dentsu Aegis Network, New York, New York, us, 10261

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The purpose of this role is to execute the approach and strategies outlined by senior leadership, lead andmanage day to day work, and manage the day-to-daycommunication withclients.

Job Description:

The Senior Manager ,Marketing Effectiveness will play a key role in shaping data-driven solutions for our clients. In this role, you’ll lead the development of automated reporting, performance analysis, and actionable insights that directly influence media strategy and outcomes. You’ll also mentor and manage junior team members, guiding their growth while ensuring high-quality deliverables. As the trusted analytics partner for client teams, you’ll help optimize media investments and drive measurable impact.

The ideal candidate is self-motivated, execution-oriented, and comfortable working in a fast-paced, dynamic environment. You thrive on solving complex data challenges, meeting tight deadlines, and collaborating across multiple teams and stakeholders. Success in this role means leveraging automation and finding smarter, simpler ways to manage complexity.

Leadership & Measurement Strategy

Build strong, collaborative relationships with clients and internal teams.

Develop measurement strategies, learning agendas, and roadmaps that drive business impact.

Translate complex data into clear insights through storytelling, visuals, and presentations.

Mentor and coach junior team members on technical skills (SQL, Tableau) and professional growth.

Oversee day-to-day performance and career development of junior team members.

Share best practices and contribute to team success through knowledge sharing and training.

Data Analysis & Presentation

Understand business processes and leverage insights to inform planning, execution, and reporting.

Interpret data, identify trends, and provide actionable recommendations for clients.

Ensure high-quality, error-free deliverables that are clear, timely, and impactful.

Partner with clients, internal stakeholders, and leadership to communicate findings effectively.

Oversee data management with junior team members, resolving discrepancies and maintaining data integrity.

Develop expertise in specialized areas such as mobile, ecommerce, performance marketing, web analytics, or social.

Experience & Skills:

Bachelor's degree in Statistics, Economics, Data Science or related quantitative field

3 - 6 years in a quantitative business environment

Experience in marketing or media analytics

Experience in data visualization (Excel, Tableau, Power BI, Datorama) is a plus

Experience in SQL, Python, or R is a plus

Excellent problem solving and critical thinking skills

Excellent written and verbal communication skills

High attention to detail

Proficient in PowerPoint with advanced Excel skills

Strong interpersonal skills with ability to collaborate across teams

Experience in site analytics is a plus

Experience in Measurement (BLS/SLS/ MarTech /Search Lift/Closed-Loop/Incrementality/Foot Traffic)

Excellent Presentation Skills

Advanced Analytics (RBA/Modeled Attribution/MMM/clean rooms/designed tests)

Experience in retail media or knowledge of the retail media landscape preferred

Management & Leadership

Manages 1 to 3 direct reports

Mentor other junior team members

Benefits available with this position include:

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability insurance

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

The annual salary range for this position is (94,000 -152,375 ).

Location:

New York

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color , national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

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