dentsu
Senior Manager, Marketing Effectiveness
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dentsu
Overview The Senior Manager, Marketing Effectiveness helps drive the implementation of solutions for clients – including report automation, analysis, and insight – with the objective of optimizing the performance of digital and offline marketing initiatives. You will work within an Analytics team led by a Director to manage data and insight delivery processes, drive innovation, and ensure all around team success on the account. We are looking for someone who is curious, solutions-oriented, able to deliver under time timelines, manage data challenges, and wants to be a catalyst for growth. Your success requires the ability to manage complexity while collaborating across teams and balancing shifts in priorities.
Responsibilities
Execution and subject matter expertise of overall analytics strategy on behalf of clients, including data onboarding, data integration, reporting, measurement, testing, advanced analytics (including operationalized machine learning), insight development, & forecasting
Understand core business challenges facing clients, to develop and report on relevant campaign measurement frameworks that outline measures of success, in-flight optimization levers, and learning opportunities
Ensure understanding between daily analytics support & approved measurement frameworks
Own, maintain, and manage aspects of data governance with the support of other team members
Work with internal planning, activation, and audience team members, and with team members within the client team, as a Data Analytics subject matter expert
Prepare and deliver presentations for internal and external audiences
Participate in team-wide culture of learning by staying current on industry trends, developments in methodologies and technologies
You will report to Associate Director, Analytics
Qualifications
6+ years of media analytics experience in a media agency environment
Bachelor's degree in Statistics, Economics or related quantitative field, required
Experience with regular client communication, including presentations of reports
Advanced proficiency with Microsoft Excel
Prior experience with data management and transformation tools (Snowflake, Azure, Databricks, etc) is highly valued
Proficient with data visualization tools (Tableau, Power BI, Looker, etc)
Excellent analytical and problem-solving skills, coupled with high levels of integrity, autonomy, and self-motivation
Excellent written and oral communication skills, including data visualization skills
Team-oriented with a collaborative spirit, coaching
Exceptional attention to detail with the ability to quickly and accurately turn around project deliverables
Additional Information The annual salary range for this position is $94,000-$152,375. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include:
Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Dentsu complies with applicable state and local laws regarding employee leave benefits. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
Location: New York
Brand: Iprospect
Time Type: Full time
Contract Type: Permanent
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please email ApplicantAccommodations@dentsu.com with your accommodation request and contact information.
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at
dentsu
Overview The Senior Manager, Marketing Effectiveness helps drive the implementation of solutions for clients – including report automation, analysis, and insight – with the objective of optimizing the performance of digital and offline marketing initiatives. You will work within an Analytics team led by a Director to manage data and insight delivery processes, drive innovation, and ensure all around team success on the account. We are looking for someone who is curious, solutions-oriented, able to deliver under time timelines, manage data challenges, and wants to be a catalyst for growth. Your success requires the ability to manage complexity while collaborating across teams and balancing shifts in priorities.
Responsibilities
Execution and subject matter expertise of overall analytics strategy on behalf of clients, including data onboarding, data integration, reporting, measurement, testing, advanced analytics (including operationalized machine learning), insight development, & forecasting
Understand core business challenges facing clients, to develop and report on relevant campaign measurement frameworks that outline measures of success, in-flight optimization levers, and learning opportunities
Ensure understanding between daily analytics support & approved measurement frameworks
Own, maintain, and manage aspects of data governance with the support of other team members
Work with internal planning, activation, and audience team members, and with team members within the client team, as a Data Analytics subject matter expert
Prepare and deliver presentations for internal and external audiences
Participate in team-wide culture of learning by staying current on industry trends, developments in methodologies and technologies
You will report to Associate Director, Analytics
Qualifications
6+ years of media analytics experience in a media agency environment
Bachelor's degree in Statistics, Economics or related quantitative field, required
Experience with regular client communication, including presentations of reports
Advanced proficiency with Microsoft Excel
Prior experience with data management and transformation tools (Snowflake, Azure, Databricks, etc) is highly valued
Proficient with data visualization tools (Tableau, Power BI, Looker, etc)
Excellent analytical and problem-solving skills, coupled with high levels of integrity, autonomy, and self-motivation
Excellent written and oral communication skills, including data visualization skills
Team-oriented with a collaborative spirit, coaching
Exceptional attention to detail with the ability to quickly and accurately turn around project deliverables
Additional Information The annual salary range for this position is $94,000-$152,375. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include:
Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Dentsu complies with applicable state and local laws regarding employee leave benefits. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
Location: New York
Brand: Iprospect
Time Type: Full time
Contract Type: Permanent
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please email ApplicantAccommodations@dentsu.com with your accommodation request and contact information.
#J-18808-Ljbffr