University of Pennsylvania
Associate Director of Digital Marketing Communications, Wharton External Affairs
University of Pennsylvania, Tower, Minnesota, United States, 55790
Overview
University Overview The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Large Employers in 2023. Penn offers a unique working environment within the city of Philadelphia, with access to cultural and recreational activities, and a competitive benefits package that includes healthcare, tuition benefits, retirement plans, professional development, work-life resources, wellness programs, and more. Posted Job Title Associate Director of Digital Marketing Communications, Wharton External Affairs Job Profile Title Associate Director B, Arts and Media, Communications and Marketing Job Description Summary
Wharton School Overview: Founded in 1881 as the world’s first collegiate business school, Wharton is shaping the future of business by incubating ideas, driving insights, and creating leaders who change the world. With campuses in Philadelphia and San Francisco, Wharton has over 850 staff, more than 235 professors, and 5,000 students across multiple programs. Wharton Executive Education serves 13,000 professionals annually. The Associate Director of Digital Marketing Communications plays a pivotal role in shaping and executing the digital communication strategies for Wharton External Affairs to support alumni engagement and philanthropy. This role manages email marketing campaigns and oversees digital marketing initiatives to align with industry best practices and Wharton brand standards. It requires advanced expertise in email marketing platforms and marketing automation to develop, execute, and analyze campaigns. The Associate Director will collaborate with the Director of Communications and Creative Director to align email strategies with engagement and fundraising goals and ensure cohesive messaging and brand consistency. The role also serves as a consultant and educator to internal stakeholders to foster a culture of excellence in digital marketing communications. Job Responsibilities
Communications and Marketing Campaigns Oversee the design, development, proofing, and execution of email campaigns, ensuring high-quality, on-brand communications. Create custom queries, amp script-based dynamic templates, and email automation workflows in Salesforce. Develop and execute email A/B testing strategies to optimize performance. Design email journeys and behavioral campaigns based on alumni data, engagement, and communication preferences. Analyze email marketing performance, build detailed reports, and provide data-informed recommendations to stakeholders. Partner with Communications team members to create holistic and strategic marketing plans using email, texting, and print, following marketing compliance regulations and Wharton brand standards. Project Management Manage and track digital marketing and creative projects from conception to completion in project management systems, ensuring deadlines are met and deliverables align with organizational goals. Coordinate with Alumni Relations, Operations, and Development teams to support comprehensive marketing automation strategies. Maintain and share project analytics, providing actionable insights to improve future campaigns. Technology & Innovation Serve as the resident Salesforce expert, providing technical guidance, troubleshooting, and ongoing platform support. Collaborate with DARMAX and Wharton Computing on Salesforce implementation, data integrity, and integration efforts. Stay updated on industry trends and emerging technologies, applying best practices to enhance marketing performance. Stakeholder Collaboration and Education Provide comprehensive guidance to internal stakeholders on digital marketing strategies and tools. Develop and share educational resources, templates, industry trends, and best practices in email marketing with teams to foster continuous learning. Participate in team meetings to offer strategic guidance and ensure alignment with organizational goals. Collaborate professionally and positively with colleagues to exchange ideas, suggestions, and feedback as a means to drive goals forward. Qualifications
Bachelor's degree in Marketing, Communications, Graphic Design, or a related field. 3-5 years of experience in digital marketing, with a focus on email marketing and marketing automation. Experience with Salesforce Marketing Cloud. Expert knowledge of responsive email development and principles and ability to create HTML content to work across different browsers and email platforms. Knowledge of email marketing compliance regulations. Must have advanced knowledge in Microsoft Office and ability to work with CRM databases. Candidate must demonstrate a high-level comfort with technology and a willingness to learn the functionality of new platforms. Excellent analytical skills and experience in data collection, reporting, and providing actionable insights. Knowledge of annual giving principles and techniques preferred, particularly direct marketing with an understanding of multi-channel solicitation strategy. Experience designing visual assets for digital campaigns using tools like Adobe Creative Suite, specifically InDesign, is preferred. Excellent organizational, communication and interpersonal skills. Must be detail-oriented, pragmatic, and able to handle multiple projects simultaneously, with the ability to plan and implement within a multifaceted program strategically. Strong written and oral communication skills with the ability to create documentation for internal and external stakeholders. Must be able to work independently, but collaboratively, as part of a goal-oriented team. Some evening/weekend work. Applicants must submit a cover letter. Job Location
Philadelphia, Pennsylvania Department / School Wharton School Pay Range $64,500.00 - $80,000.00 Annual Rate Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they relate to the requirements of the position and in alignment with external market data. Internal organization and peer data at Penn are also considered. Equal Opportunity Statement
The University of Pennsylvania is an equal opportunity employer. Candidates are considered for employment without regard to race, color, sex, sexual orientation, religion, creed, national origin (including shared ancestry or ethnic characteristics), citizenship status, age, disability, veteran status or any class protected under applicable federal, state or local law. Special Requirements
Background checks may be required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job. University Benefits
Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family’s health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars. Tuition: Take advantage of Penn's tuition benefits. Your spouse and dependent children can get tuition assistance; eligible dependents may also qualify at other institutions. Retirement: Penn offers retirement plans with pre-tax or Roth options, with investment options through TIAA and Vanguard. Time Away from Work: Penn provides a substantial amount of time away from work during the year to support personal needs and balance. Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers long-term care insurance to eligible employees and family members, with underwriting details as applicable. Wellness and Work-life Resources: A range of programs to support health, family, and work-life balance. Professional and Personal Development: Resources to help you grow professionally and personally. University Resources: Access to libraries, athletic facilities, and cultural venues; many activities are available to faculty and staff and their families. Discounts and Special Services: Discounts on arts, entertainment, transportation, and more, including partnerships with automotive brands and cellular plans. Flexible Work Hours: Flexible options to promote work-life balance. Penn Home Ownership Services: Forgivable loan for eligible employees buying a home in West Philadelphia. Adoption Assistance: Reimbursement for qualified adoption-related expenses. To learn more, please visit PennHR Benefits page (URL removed for formatting).
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University Overview The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Large Employers in 2023. Penn offers a unique working environment within the city of Philadelphia, with access to cultural and recreational activities, and a competitive benefits package that includes healthcare, tuition benefits, retirement plans, professional development, work-life resources, wellness programs, and more. Posted Job Title Associate Director of Digital Marketing Communications, Wharton External Affairs Job Profile Title Associate Director B, Arts and Media, Communications and Marketing Job Description Summary
Wharton School Overview: Founded in 1881 as the world’s first collegiate business school, Wharton is shaping the future of business by incubating ideas, driving insights, and creating leaders who change the world. With campuses in Philadelphia and San Francisco, Wharton has over 850 staff, more than 235 professors, and 5,000 students across multiple programs. Wharton Executive Education serves 13,000 professionals annually. The Associate Director of Digital Marketing Communications plays a pivotal role in shaping and executing the digital communication strategies for Wharton External Affairs to support alumni engagement and philanthropy. This role manages email marketing campaigns and oversees digital marketing initiatives to align with industry best practices and Wharton brand standards. It requires advanced expertise in email marketing platforms and marketing automation to develop, execute, and analyze campaigns. The Associate Director will collaborate with the Director of Communications and Creative Director to align email strategies with engagement and fundraising goals and ensure cohesive messaging and brand consistency. The role also serves as a consultant and educator to internal stakeholders to foster a culture of excellence in digital marketing communications. Job Responsibilities
Communications and Marketing Campaigns Oversee the design, development, proofing, and execution of email campaigns, ensuring high-quality, on-brand communications. Create custom queries, amp script-based dynamic templates, and email automation workflows in Salesforce. Develop and execute email A/B testing strategies to optimize performance. Design email journeys and behavioral campaigns based on alumni data, engagement, and communication preferences. Analyze email marketing performance, build detailed reports, and provide data-informed recommendations to stakeholders. Partner with Communications team members to create holistic and strategic marketing plans using email, texting, and print, following marketing compliance regulations and Wharton brand standards. Project Management Manage and track digital marketing and creative projects from conception to completion in project management systems, ensuring deadlines are met and deliverables align with organizational goals. Coordinate with Alumni Relations, Operations, and Development teams to support comprehensive marketing automation strategies. Maintain and share project analytics, providing actionable insights to improve future campaigns. Technology & Innovation Serve as the resident Salesforce expert, providing technical guidance, troubleshooting, and ongoing platform support. Collaborate with DARMAX and Wharton Computing on Salesforce implementation, data integrity, and integration efforts. Stay updated on industry trends and emerging technologies, applying best practices to enhance marketing performance. Stakeholder Collaboration and Education Provide comprehensive guidance to internal stakeholders on digital marketing strategies and tools. Develop and share educational resources, templates, industry trends, and best practices in email marketing with teams to foster continuous learning. Participate in team meetings to offer strategic guidance and ensure alignment with organizational goals. Collaborate professionally and positively with colleagues to exchange ideas, suggestions, and feedback as a means to drive goals forward. Qualifications
Bachelor's degree in Marketing, Communications, Graphic Design, or a related field. 3-5 years of experience in digital marketing, with a focus on email marketing and marketing automation. Experience with Salesforce Marketing Cloud. Expert knowledge of responsive email development and principles and ability to create HTML content to work across different browsers and email platforms. Knowledge of email marketing compliance regulations. Must have advanced knowledge in Microsoft Office and ability to work with CRM databases. Candidate must demonstrate a high-level comfort with technology and a willingness to learn the functionality of new platforms. Excellent analytical skills and experience in data collection, reporting, and providing actionable insights. Knowledge of annual giving principles and techniques preferred, particularly direct marketing with an understanding of multi-channel solicitation strategy. Experience designing visual assets for digital campaigns using tools like Adobe Creative Suite, specifically InDesign, is preferred. Excellent organizational, communication and interpersonal skills. Must be detail-oriented, pragmatic, and able to handle multiple projects simultaneously, with the ability to plan and implement within a multifaceted program strategically. Strong written and oral communication skills with the ability to create documentation for internal and external stakeholders. Must be able to work independently, but collaboratively, as part of a goal-oriented team. Some evening/weekend work. Applicants must submit a cover letter. Job Location
Philadelphia, Pennsylvania Department / School Wharton School Pay Range $64,500.00 - $80,000.00 Annual Rate Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they relate to the requirements of the position and in alignment with external market data. Internal organization and peer data at Penn are also considered. Equal Opportunity Statement
The University of Pennsylvania is an equal opportunity employer. Candidates are considered for employment without regard to race, color, sex, sexual orientation, religion, creed, national origin (including shared ancestry or ethnic characteristics), citizenship status, age, disability, veteran status or any class protected under applicable federal, state or local law. Special Requirements
Background checks may be required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job. University Benefits
Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family’s health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars. Tuition: Take advantage of Penn's tuition benefits. Your spouse and dependent children can get tuition assistance; eligible dependents may also qualify at other institutions. Retirement: Penn offers retirement plans with pre-tax or Roth options, with investment options through TIAA and Vanguard. Time Away from Work: Penn provides a substantial amount of time away from work during the year to support personal needs and balance. Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers long-term care insurance to eligible employees and family members, with underwriting details as applicable. Wellness and Work-life Resources: A range of programs to support health, family, and work-life balance. Professional and Personal Development: Resources to help you grow professionally and personally. University Resources: Access to libraries, athletic facilities, and cultural venues; many activities are available to faculty and staff and their families. Discounts and Special Services: Discounts on arts, entertainment, transportation, and more, including partnerships with automotive brands and cellular plans. Flexible Work Hours: Flexible options to promote work-life balance. Penn Home Ownership Services: Forgivable loan for eligible employees buying a home in West Philadelphia. Adoption Assistance: Reimbursement for qualified adoption-related expenses. To learn more, please visit PennHR Benefits page (URL removed for formatting).
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