Woodcraft Rangers
Associate Director of Digital Content
Woodcraft Rangers, Los Angeles, California, United States, 90079
Job Title: Associate Director of Digital Content
Reports To: Senior Director of Marketing and Communications
Direct Reports: Marketing & Communications Manager
Status: Full-time; Exempt
Salary: $84,000
Overview
Are you passionate about giving back to your community and serving the youth? Woodcraft Rangers is a mission-driven organization open since 1922 that serves youth in the greater Los Angeles area. We are inclusive, youth-led, and guided by the Woodcraft Way, a holistic framework for developing body, mind, spirit, and service. Woodcraft Rangers provides TK-12 expanded learning programs and related services across 110+ Title I schools in LA County, serving more than 25,000 youth annually. Note:
The content here preserves the original language and intent of the job description; nonessential boilerplate and tracking elements have been streamlined for clarity while retaining the required EEO information. Role Overview
The Associate Director of Digital Content leads social, web, and e-marketing strategies for both Woodcraft Rangers and Camp Woodcraft. This role sets the vision and standards for digital communications and creates content across platforms to engage two core audiences: current and prospective school partners, and year-round retreat/rental clients. You will collaborate with the Marketing & Communications team, support the Director of Camp Marketing and Director of Brand Creative, manage the Marketing & Communications Manager, coordinate with a Project Manager, and partner with RevOps and SystemsOps to refine communication systems and processes. The role also provides digital engagement guidance to executives and sales teams to advance advocacy and stakeholder influence. Responsibilities Own channel strategies (social, web, email, paid – meta/google/linkedin) for Woodcraft Rangers and Camp Woodcraft brands; set annual and campaign goals, target audiences, and channel mix. Oversee content calendar and editorial priorities; approve creative direction, voice, messaging, and campaign briefs; ensure content is trauma-informed, inclusive and committed to equity-centered storytelling (culturally relevant, elevating diverse voices and experience), and developmentally appropriate. Create and/or edit social posts, email campaigns, landing pages, banners, and short-form video; publish and optimize across platforms when necessary. Maintain and optimize web CMS and execute SEO improvements, coordinate content updates for program and retreat offerings. Design and execute, nurture and acquisition email flows, list segmentation, A/B tests, and performance optimization in the organization’s ESP/marketing automation. Liaise with organizational leaders and subject matter experts as needed to curate thought leadership content. Plan and manage paid social/search campaigns in partnership with RevOps and external vendors; optimize for lead generation and conversions tied to sales pipeline goals. Develop and oversee the budget strategy for all paid campaigns, ensuring resources are allocated effectively across channels and adjusted based on performance data and ROI. Own digital performance dashboards (GA4, social analytics, email metrics); translate data into actionable insights and recommendations. Advise executive and sales teams on social engagement best practices for advocacy and stakeholder influence. Supervise and coach a Marketing & Communications Manager; coordinate with Manager for asset delivery. Oversee and approve scopes, vendor relationships and final deliverables; delegate detailed production management, scheduling, and invoice handling to the Project Manager. Ensure digital content meets accessibility standards, copyright/release requirements, and organizational guidelines for data privacy and consent. Build digital assets and campaigns that feed the sales pipeline (program inquiries, rental leads), track digital-to-pipeline conversion, and refine tactics with RevOps and Sales. Success metrics / KPIs (examples): organic social engagement rate and follower growth; website traffic and conversion metrics; digital leads contributed to pipeline; email performance; SEO ranking; campaign ROI; calendar adherence; internal stakeholder satisfaction. Qualifications
5+ years in digital marketing/content roles with hands-on experience across social, web, and email channels; minimum 2 years in a managerial role or leading cross-functional projects. Demonstrated experience building and executing integrated digital campaigns that drive leads/conversions (B2G/B2B/B2C mix is a plus). Strong experience with CMS (e.g., WordPress, Elementor) and Social Media (Meta/IG/FB and LinkedIn), and fluency with social analytics. Experience with an ESP/marketing automation (e.g., HubSpot) and confidence designing journeys & A/B tests. Solid understanding of SEO best practices and content optimization. Proficiency with creative tools or workflows (basic Adobe Creative Cloud and Canva familiarity, or ability to brief and edit assets). Strong data literacy — able to turn analytics into clear recommendations and A/B test hypotheses. Excellent project management skills and the ability to balance strategic priorities with tactical execution. Outstanding written/verbal communication and stakeholder management skills. Commitment to mission-driven, equity-centered communications. Preferred qualifications Understanding of mission-driven or social impact storytelling. Paid media management experience (Meta Ads, Google Ads) and working with creative agencies and/or creative contractors. Experience with CRM integrations and lead routing between marketing automation and Salesforce/HubSpot. Video production experience (short-form social & captioning workflows). Familiarity with accessibility (WCAG) and digital privacy best practices. Skills
Strategic doer — toggles between big-picture planning and tactical production work. Audience empathy — skilled at translating needs of school leaders and program partners into relevant digital experiences. Collaborative operator — works cross-departmentally and elevates others’ work while maintaining ownership. Analytical & experimental — uses measurement and testing to continuously improve performance. Quality-minded — protects brand voice and ensures content is culturally responsive and accessible. Calm under fire — manages time-sensitive campaigns and events with composure. Physical Demands
In compliance with the Americans with Disabilities Act (ADA), the following physical demands may be essential for the effective performance of this position. Reasonable accommodation will be considered to enable individuals with disabilities to perform these essential functions: Frequent standing is required during working hours. The ability to travel across the Greater Los Angeles area several times a month. Regular use of hands for computing and handling objects. Must be able to occasionally lift/move up to 40 pounds. Work Environment
We are committed to fostering an inclusive work environment and will actively consider reasonable accommodations to enable individuals to effectively perform their roles. This position operates in environments typical of the following key aspects: Regular exposure to computer monitors during work. Typical noise level of a standard work environment. Stable internet access is required for effective work-from-home performance. Status:
Full-time; Exempt Salary:
$84,000 annually Hours of Operation:
Monday-Friday, 9am-5pm. Hybrid schedule with regular in-person collaboration at Downtown LA or West Covina offices. Some early mornings, late evenings and/or weekends for programs, campaign launches, events, or shoots; occasional local travel for shoots and programs/events. Location:
Downtown Los Angeles (Little Tokyo Office) Woodcraft Rangers provides equal employment opportunities to all qualified applicants without discrimination with regard to race, religious belief, color, sex, sex stereotype, pregnancy, childbirth or related medical conditions, age, national origin, ancestry, sexual orientation, gender identification and expression, transgender status, transitioning status, physical or mental disability, medical condition, genetic characteristics, genetic information, family care, marital status, enrollment in any public assistance program, status as military, a veteran or qualified disabled veteran, status as an unpaid intern or volunteer, or any other classification protected by law. We also prohibit discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics.
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Are you passionate about giving back to your community and serving the youth? Woodcraft Rangers is a mission-driven organization open since 1922 that serves youth in the greater Los Angeles area. We are inclusive, youth-led, and guided by the Woodcraft Way, a holistic framework for developing body, mind, spirit, and service. Woodcraft Rangers provides TK-12 expanded learning programs and related services across 110+ Title I schools in LA County, serving more than 25,000 youth annually. Note:
The content here preserves the original language and intent of the job description; nonessential boilerplate and tracking elements have been streamlined for clarity while retaining the required EEO information. Role Overview
The Associate Director of Digital Content leads social, web, and e-marketing strategies for both Woodcraft Rangers and Camp Woodcraft. This role sets the vision and standards for digital communications and creates content across platforms to engage two core audiences: current and prospective school partners, and year-round retreat/rental clients. You will collaborate with the Marketing & Communications team, support the Director of Camp Marketing and Director of Brand Creative, manage the Marketing & Communications Manager, coordinate with a Project Manager, and partner with RevOps and SystemsOps to refine communication systems and processes. The role also provides digital engagement guidance to executives and sales teams to advance advocacy and stakeholder influence. Responsibilities Own channel strategies (social, web, email, paid – meta/google/linkedin) for Woodcraft Rangers and Camp Woodcraft brands; set annual and campaign goals, target audiences, and channel mix. Oversee content calendar and editorial priorities; approve creative direction, voice, messaging, and campaign briefs; ensure content is trauma-informed, inclusive and committed to equity-centered storytelling (culturally relevant, elevating diverse voices and experience), and developmentally appropriate. Create and/or edit social posts, email campaigns, landing pages, banners, and short-form video; publish and optimize across platforms when necessary. Maintain and optimize web CMS and execute SEO improvements, coordinate content updates for program and retreat offerings. Design and execute, nurture and acquisition email flows, list segmentation, A/B tests, and performance optimization in the organization’s ESP/marketing automation. Liaise with organizational leaders and subject matter experts as needed to curate thought leadership content. Plan and manage paid social/search campaigns in partnership with RevOps and external vendors; optimize for lead generation and conversions tied to sales pipeline goals. Develop and oversee the budget strategy for all paid campaigns, ensuring resources are allocated effectively across channels and adjusted based on performance data and ROI. Own digital performance dashboards (GA4, social analytics, email metrics); translate data into actionable insights and recommendations. Advise executive and sales teams on social engagement best practices for advocacy and stakeholder influence. Supervise and coach a Marketing & Communications Manager; coordinate with Manager for asset delivery. Oversee and approve scopes, vendor relationships and final deliverables; delegate detailed production management, scheduling, and invoice handling to the Project Manager. Ensure digital content meets accessibility standards, copyright/release requirements, and organizational guidelines for data privacy and consent. Build digital assets and campaigns that feed the sales pipeline (program inquiries, rental leads), track digital-to-pipeline conversion, and refine tactics with RevOps and Sales. Success metrics / KPIs (examples): organic social engagement rate and follower growth; website traffic and conversion metrics; digital leads contributed to pipeline; email performance; SEO ranking; campaign ROI; calendar adherence; internal stakeholder satisfaction. Qualifications
5+ years in digital marketing/content roles with hands-on experience across social, web, and email channels; minimum 2 years in a managerial role or leading cross-functional projects. Demonstrated experience building and executing integrated digital campaigns that drive leads/conversions (B2G/B2B/B2C mix is a plus). Strong experience with CMS (e.g., WordPress, Elementor) and Social Media (Meta/IG/FB and LinkedIn), and fluency with social analytics. Experience with an ESP/marketing automation (e.g., HubSpot) and confidence designing journeys & A/B tests. Solid understanding of SEO best practices and content optimization. Proficiency with creative tools or workflows (basic Adobe Creative Cloud and Canva familiarity, or ability to brief and edit assets). Strong data literacy — able to turn analytics into clear recommendations and A/B test hypotheses. Excellent project management skills and the ability to balance strategic priorities with tactical execution. Outstanding written/verbal communication and stakeholder management skills. Commitment to mission-driven, equity-centered communications. Preferred qualifications Understanding of mission-driven or social impact storytelling. Paid media management experience (Meta Ads, Google Ads) and working with creative agencies and/or creative contractors. Experience with CRM integrations and lead routing between marketing automation and Salesforce/HubSpot. Video production experience (short-form social & captioning workflows). Familiarity with accessibility (WCAG) and digital privacy best practices. Skills
Strategic doer — toggles between big-picture planning and tactical production work. Audience empathy — skilled at translating needs of school leaders and program partners into relevant digital experiences. Collaborative operator — works cross-departmentally and elevates others’ work while maintaining ownership. Analytical & experimental — uses measurement and testing to continuously improve performance. Quality-minded — protects brand voice and ensures content is culturally responsive and accessible. Calm under fire — manages time-sensitive campaigns and events with composure. Physical Demands
In compliance with the Americans with Disabilities Act (ADA), the following physical demands may be essential for the effective performance of this position. Reasonable accommodation will be considered to enable individuals with disabilities to perform these essential functions: Frequent standing is required during working hours. The ability to travel across the Greater Los Angeles area several times a month. Regular use of hands for computing and handling objects. Must be able to occasionally lift/move up to 40 pounds. Work Environment
We are committed to fostering an inclusive work environment and will actively consider reasonable accommodations to enable individuals to effectively perform their roles. This position operates in environments typical of the following key aspects: Regular exposure to computer monitors during work. Typical noise level of a standard work environment. Stable internet access is required for effective work-from-home performance. Status:
Full-time; Exempt Salary:
$84,000 annually Hours of Operation:
Monday-Friday, 9am-5pm. Hybrid schedule with regular in-person collaboration at Downtown LA or West Covina offices. Some early mornings, late evenings and/or weekends for programs, campaign launches, events, or shoots; occasional local travel for shoots and programs/events. Location:
Downtown Los Angeles (Little Tokyo Office) Woodcraft Rangers provides equal employment opportunities to all qualified applicants without discrimination with regard to race, religious belief, color, sex, sex stereotype, pregnancy, childbirth or related medical conditions, age, national origin, ancestry, sexual orientation, gender identification and expression, transgender status, transitioning status, physical or mental disability, medical condition, genetic characteristics, genetic information, family care, marital status, enrollment in any public assistance program, status as military, a veteran or qualified disabled veteran, status as an unpaid intern or volunteer, or any other classification protected by law. We also prohibit discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics.
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