Women's Care
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Performance Marketing Manager (69132)
role at
Women's Care
Women’s Care, founded in 1998, is a leading women’s healthcare group in the United States, dedicated to providing the highest quality of care for women through their reproductive years and beyond. With 100+ locations and over 400 OB/GYNs and specialists across the country, Women’s Care provides comprehensive patient care in obstetrics, gynecology, gynecologic oncology, urogynecology, gynecologic pathology, breast surgery, genetic counseling, maternal fetal medicine, laboratory services, and fertility.
Responsibilities
Develop and execute comprehensive paid media strategies across platforms including Google Ads, Meta (Facebook & Instagram), LinkedIn, and other healthcare ad networks
Optimize campaigns for appointment bookings, lead generation, and service-line conversions with a clear focus on ROI
Build and test landing pages, apply CRO tactics, and manage A/B tests for creative, copy, audiences, and page layout
Implement tracking, UTMs, and attribution models in collaboration with analytics and IT teams
Monitor and report on key performance indicators including cost per acquisition (CPA), return on ad spend (ROAS), and lead-to-patient conversion rates
Build intuitive performance dashboards and deliver insights to marketing leadership
Collaborate with the Marketing Manager – Brand Awareness to ensure messaging alignment across organic and paid efforts
Partner with clinical, operations, and web teams to enhance the full patient journey
Stay up to date on the latest trends in digital advertising, healthcare marketing, and HIPAA-compliant best practices
Demonstrate and embody the Women’s Care mission and core values
Compliance with all HIPAA rules, regulations, and guidelines
Other duties as assigned
Qualifications
Bachelor’s degree in Marketing, Advertising, Business, or related field
4–7 years of hands‑on experience managing paid digital campaigns, preferably in healthcare or service‑based industries
Proven track record managing high monthly ad budgets with measurable results
Expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
Strong analytical and performance reporting skills using GA4, Google Tag Manager, or similar
Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce)
Deep understanding of conversion rate optimization (CRO), landing page testing, and attribution modeling
Familiarity with HIPAA and healthcare compliance standards
Must be dependable, reliable, and punctual
Google Ads and Meta Blueprint certifications preferred
Experience with lifecycle marketing and patient retention strategies a plus
Medical terminology understanding is a plus
Bilingual is a plus
Benefits
Competitive compensation package
Health, dental, and vision benefits
Paid time off and paid holidays
401k plan
An opportunity to make a difference in patients' lives every day!
Company Values C ompassion & Empathy: Treating patients like valued friends and family
A ccountability: Taking responsibility for our actions and behaviors
R espect: Acting respectfully in every interaction
E xcellence & Quality: Providing the safest, highest quality of care
At Women’s Care, we
CARE
about our patients, and we stand by our values.
Women’s Care has grown tremendously through the years and expects to accelerate its growth with plans to expand rapidly into new markets across the U.S. With the commitment of our employees, we remain true to our mission of ‘Improving the Health of Women Every Day.’ At Women’s Care, we
CARE
about our patients, and we stand by our values.
#J-18808-Ljbffr
Performance Marketing Manager (69132)
role at
Women's Care
Women’s Care, founded in 1998, is a leading women’s healthcare group in the United States, dedicated to providing the highest quality of care for women through their reproductive years and beyond. With 100+ locations and over 400 OB/GYNs and specialists across the country, Women’s Care provides comprehensive patient care in obstetrics, gynecology, gynecologic oncology, urogynecology, gynecologic pathology, breast surgery, genetic counseling, maternal fetal medicine, laboratory services, and fertility.
Responsibilities
Develop and execute comprehensive paid media strategies across platforms including Google Ads, Meta (Facebook & Instagram), LinkedIn, and other healthcare ad networks
Optimize campaigns for appointment bookings, lead generation, and service-line conversions with a clear focus on ROI
Build and test landing pages, apply CRO tactics, and manage A/B tests for creative, copy, audiences, and page layout
Implement tracking, UTMs, and attribution models in collaboration with analytics and IT teams
Monitor and report on key performance indicators including cost per acquisition (CPA), return on ad spend (ROAS), and lead-to-patient conversion rates
Build intuitive performance dashboards and deliver insights to marketing leadership
Collaborate with the Marketing Manager – Brand Awareness to ensure messaging alignment across organic and paid efforts
Partner with clinical, operations, and web teams to enhance the full patient journey
Stay up to date on the latest trends in digital advertising, healthcare marketing, and HIPAA-compliant best practices
Demonstrate and embody the Women’s Care mission and core values
Compliance with all HIPAA rules, regulations, and guidelines
Other duties as assigned
Qualifications
Bachelor’s degree in Marketing, Advertising, Business, or related field
4–7 years of hands‑on experience managing paid digital campaigns, preferably in healthcare or service‑based industries
Proven track record managing high monthly ad budgets with measurable results
Expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
Strong analytical and performance reporting skills using GA4, Google Tag Manager, or similar
Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce)
Deep understanding of conversion rate optimization (CRO), landing page testing, and attribution modeling
Familiarity with HIPAA and healthcare compliance standards
Must be dependable, reliable, and punctual
Google Ads and Meta Blueprint certifications preferred
Experience with lifecycle marketing and patient retention strategies a plus
Medical terminology understanding is a plus
Bilingual is a plus
Benefits
Competitive compensation package
Health, dental, and vision benefits
Paid time off and paid holidays
401k plan
An opportunity to make a difference in patients' lives every day!
Company Values C ompassion & Empathy: Treating patients like valued friends and family
A ccountability: Taking responsibility for our actions and behaviors
R espect: Acting respectfully in every interaction
E xcellence & Quality: Providing the safest, highest quality of care
At Women’s Care, we
CARE
about our patients, and we stand by our values.
Women’s Care has grown tremendously through the years and expects to accelerate its growth with plans to expand rapidly into new markets across the U.S. With the commitment of our employees, we remain true to our mission of ‘Improving the Health of Women Every Day.’ At Women’s Care, we
CARE
about our patients, and we stand by our values.
#J-18808-Ljbffr