Mobilization Funding
Job Description
Performance Marketing Manager
About the Role The Performance Marketing Manager is the engine behind our demand generation and performance strategy. Equal parts data analyst, campaign strategist, and marketing technician, this role ensures we’re attracting, converting, and nurturing the right audience across every stage of the funnel. From launching multi-channel campaigns to optimizing our lead lifecycle and reporting on ROI, this person thrives on experimentation, iteration, and results.
What You'll Do:
Plan, build, and execute paid media marketing campaigns (paid social, SEM, display, etc.)
Manage marketing automation tools and CRM workflows
Run A/B tests and CRO experiments to improve conversion at key funnel stages
Create dashboards and reports that clearly communicate campaign performance and marketing ROI
Manage SEO strategy (on-page + technical) and collaborate with content for growth-driven content
Manage the production of highly effective sales enablement materials such as one-pagers, sales decks, brochures, etc.
Optimize paid media spend across Google, LinkedIn, Meta, etc.
Develop and implement growth strategies and ABM marketing tactics, working closely with Sales and the Sales Director to ensure effective execution and alignment with revenue goals
Collaborate closely with sales to align on lead quality, scoring, and follow-up strategy
What You Bring:
3–5 years in B2B marketing, ideally in SaaS, finance, or services
Proven success scaling lead gen programs with measurable ROI
Strong data skills (Google Analytics, Looker, HubSpot, etc.)
Comfortable building and managing multi-step nurture workflows
Curious, proactive problem solver with a test-and-learn mindset
About Mobilization Funding We are a bold, fast-moving company on a mission to help commercial construction contractors and manufacturers grow through our alternative financing options. We believe good marketing doesn’t just sell — it connects. It empowers. We’re looking for a creative collaborator who can help us build meaningful marketing across web, video, and digital channels.
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About the Role The Performance Marketing Manager is the engine behind our demand generation and performance strategy. Equal parts data analyst, campaign strategist, and marketing technician, this role ensures we’re attracting, converting, and nurturing the right audience across every stage of the funnel. From launching multi-channel campaigns to optimizing our lead lifecycle and reporting on ROI, this person thrives on experimentation, iteration, and results.
What You'll Do:
Plan, build, and execute paid media marketing campaigns (paid social, SEM, display, etc.)
Manage marketing automation tools and CRM workflows
Run A/B tests and CRO experiments to improve conversion at key funnel stages
Create dashboards and reports that clearly communicate campaign performance and marketing ROI
Manage SEO strategy (on-page + technical) and collaborate with content for growth-driven content
Manage the production of highly effective sales enablement materials such as one-pagers, sales decks, brochures, etc.
Optimize paid media spend across Google, LinkedIn, Meta, etc.
Develop and implement growth strategies and ABM marketing tactics, working closely with Sales and the Sales Director to ensure effective execution and alignment with revenue goals
Collaborate closely with sales to align on lead quality, scoring, and follow-up strategy
What You Bring:
3–5 years in B2B marketing, ideally in SaaS, finance, or services
Proven success scaling lead gen programs with measurable ROI
Strong data skills (Google Analytics, Looker, HubSpot, etc.)
Comfortable building and managing multi-step nurture workflows
Curious, proactive problem solver with a test-and-learn mindset
About Mobilization Funding We are a bold, fast-moving company on a mission to help commercial construction contractors and manufacturers grow through our alternative financing options. We believe good marketing doesn’t just sell — it connects. It empowers. We’re looking for a creative collaborator who can help us build meaningful marketing across web, video, and digital channels.
#J-18808-Ljbffr