GHD
Senior Marketing Automation Specialist
Location: West Coast Office, hybrid with requirement to go to a GHD office 3 days a week.
At GHD, we don’t just believe in the power of commitment, we live and breathe it every day. That’s why we pledge to empower all our people to make a positive impact. Combining our deep technical expertise with the capabilities of our clients and partners, we respond to some of the most complex challenges facing our planet today.
What You Will Do
Lead marketing automation initiatives to drive demand generation and growth using our MarTech ecosystem and multi‑channel campaigns.
Define and continuously refine list segmentation strategies and rules to ensure effective audience targeting and maximize activation of the marketable database.
Create and improve campaigns, engagement studio nurtures and automations to feed into personas, lead scoring/grading rules, personalization and audience engagement programs.
Optimise email campaigns to drive outstanding click‑through rates, resulting in high‑quality marketing qualified leads (MQLs) and contributing to pipeline growth.
Help define, setup and administer systems and governance processes for successful marketing use of Marketing Cloud Account Engagement, Personalization and Advertising as well as integrations with Salesforce and other tools in the stack.
Partner with marketing and IS teams to drive results, resolve marketing issues and support critical business initiatives.
Test and manage consent management rules, related lists, and ongoing compliance.
Administer email and audience management over and under‑targeting rules, tag governance, folder structure, custom objects, ongoing clean‑up and campaign naming conventions.
Scope out new requirements for systems, integrations and process changes that will improve marketing’s effectiveness. Test and rollout new changes to marketing.
Lead and/or contribute to projects related to optimization of our MarTech stack, use of A.I. and future innovations.
Required Experience And Knowledge
5+ years of hands‑on experience implementing and using Salesforce Marketing Cloud Account Engagement (Pardot), with advanced skills in building and segmenting audiences.
Salesforce certifications in Account Engagement and Sales Cloud are preferred.
Advanced Experience Working With
Marketing automation and engagement platforms, such as Salesforce Marketing Cloud Account Engagement, Eloqua, Marketo
CRM campaign automations, including building flows within Salesforce CRM
Integration platforms such as Zapier, Workato, Tibco
Event and webinar platforms, ideally Eventbrite and ON24
Good Understanding of Key MarTech Tools
Personalisation tools, such as Adobe Target or Salesforce Marketing Cloud Personalization
Analytics platforms, including Google Analytics, Salesforce Marketing Cloud Intelligence, Power BI
Adtech platforms, such as Salesforce Marketing Cloud Advertising Studio
AI tools and technologies relevant to marketing and automation
Overall Skills And Experience
Strong problem‑solving skills – able to work with incomplete information to design and document effective solutions (“white space” solutioning).
Excellent presentation skills – confident communicating marketing technology plans and progress to a variety of stakeholders, helping teams understand the business value.
Able to work independently with strong attention to detail, and a flexible, resourceful approach to delivering results.
Comfortable managing multiple projects across global time zones in a fast‑paced, deadline‑driven environment.
Empathetic and culturally aware, with the ability to collaborate effectively across diverse teams.
Self‑motivated and curious, with a strong desire to stay up to date on MarTech and AI trends and best practices.
Benefits
401K – Employees are eligible to participate on the first day of the month following 3 months of service.
Paid time off – PTO starts at 16 days per year and increases with years of service.
Holiday Pay – Holiday pay is provided for eligible employees. GHD observes 9 holidays per year.
Wellness Benefit – Regular full‑term employees are eligible to participate in the wellness reimbursement program. GHD will reimburse 50% of the cost of the following to maximum of $250.00 reimbursement annually for such items as: Health club membership fees, Home exercise equipment purchases, Bicycles, Race, run & marathon entrance fees, Smoking cessation programs, Weight loss programs (i.e.—Weight Watchers, Jenny Craig), Fitbits and Fitness Tracking devices.
Salary Range – $93,495–$155,825.00 USD.
About The Team: The Marketing Operations Center of Excellence is part of Global Marketing, working collaboratively with a global network of marketers.
#J-18808-Ljbffr
At GHD, we don’t just believe in the power of commitment, we live and breathe it every day. That’s why we pledge to empower all our people to make a positive impact. Combining our deep technical expertise with the capabilities of our clients and partners, we respond to some of the most complex challenges facing our planet today.
What You Will Do
Lead marketing automation initiatives to drive demand generation and growth using our MarTech ecosystem and multi‑channel campaigns.
Define and continuously refine list segmentation strategies and rules to ensure effective audience targeting and maximize activation of the marketable database.
Create and improve campaigns, engagement studio nurtures and automations to feed into personas, lead scoring/grading rules, personalization and audience engagement programs.
Optimise email campaigns to drive outstanding click‑through rates, resulting in high‑quality marketing qualified leads (MQLs) and contributing to pipeline growth.
Help define, setup and administer systems and governance processes for successful marketing use of Marketing Cloud Account Engagement, Personalization and Advertising as well as integrations with Salesforce and other tools in the stack.
Partner with marketing and IS teams to drive results, resolve marketing issues and support critical business initiatives.
Test and manage consent management rules, related lists, and ongoing compliance.
Administer email and audience management over and under‑targeting rules, tag governance, folder structure, custom objects, ongoing clean‑up and campaign naming conventions.
Scope out new requirements for systems, integrations and process changes that will improve marketing’s effectiveness. Test and rollout new changes to marketing.
Lead and/or contribute to projects related to optimization of our MarTech stack, use of A.I. and future innovations.
Required Experience And Knowledge
5+ years of hands‑on experience implementing and using Salesforce Marketing Cloud Account Engagement (Pardot), with advanced skills in building and segmenting audiences.
Salesforce certifications in Account Engagement and Sales Cloud are preferred.
Advanced Experience Working With
Marketing automation and engagement platforms, such as Salesforce Marketing Cloud Account Engagement, Eloqua, Marketo
CRM campaign automations, including building flows within Salesforce CRM
Integration platforms such as Zapier, Workato, Tibco
Event and webinar platforms, ideally Eventbrite and ON24
Good Understanding of Key MarTech Tools
Personalisation tools, such as Adobe Target or Salesforce Marketing Cloud Personalization
Analytics platforms, including Google Analytics, Salesforce Marketing Cloud Intelligence, Power BI
Adtech platforms, such as Salesforce Marketing Cloud Advertising Studio
AI tools and technologies relevant to marketing and automation
Overall Skills And Experience
Strong problem‑solving skills – able to work with incomplete information to design and document effective solutions (“white space” solutioning).
Excellent presentation skills – confident communicating marketing technology plans and progress to a variety of stakeholders, helping teams understand the business value.
Able to work independently with strong attention to detail, and a flexible, resourceful approach to delivering results.
Comfortable managing multiple projects across global time zones in a fast‑paced, deadline‑driven environment.
Empathetic and culturally aware, with the ability to collaborate effectively across diverse teams.
Self‑motivated and curious, with a strong desire to stay up to date on MarTech and AI trends and best practices.
Benefits
401K – Employees are eligible to participate on the first day of the month following 3 months of service.
Paid time off – PTO starts at 16 days per year and increases with years of service.
Holiday Pay – Holiday pay is provided for eligible employees. GHD observes 9 holidays per year.
Wellness Benefit – Regular full‑term employees are eligible to participate in the wellness reimbursement program. GHD will reimburse 50% of the cost of the following to maximum of $250.00 reimbursement annually for such items as: Health club membership fees, Home exercise equipment purchases, Bicycles, Race, run & marathon entrance fees, Smoking cessation programs, Weight loss programs (i.e.—Weight Watchers, Jenny Craig), Fitbits and Fitness Tracking devices.
Salary Range – $93,495–$155,825.00 USD.
About The Team: The Marketing Operations Center of Excellence is part of Global Marketing, working collaboratively with a global network of marketers.
#J-18808-Ljbffr